Our latest SEO webinar for healthcare marketers provided some insights into what your SEO strategy should look like for 2015 and beyond. We had many great questions during the presentation and just didn’t have the time to get to all of them. Because of that, I wanted to follow up and answer them here.
One of the best parts about having a long-term relationship with a client is seeing how their website grows and evolves as their organization does. I’ve been a project manager for Genesis, a health system that serves a 10-county region of Iowa and Illinois, for more than five years. Over that time we’ve been through a lot together. We’ve launched microsites. A blog. A mobile section.
And we recently entered into a new phase together – we launched a brand new site for the system that boasts responsive design, new content, new service line structures, and a stunning, new visual design.
As the old adage says, you can’t manage what you can’t measure. Google Analytics (GA) gives you lots of data and ways to evaluate usage patterns and user trends on your website. So much data, in fact, that it can be overwhelming. But if you have a sophisticated content management system and you’re just using GA “out of the box,” you’re missing important parts of the online experience.
Why is this a big deal? The firehose helps Twitter, and YOU, get tweets in front of users you wouldn’t ordinarily reach. Twitter is attempting to increase its interaction with non-registered users – which has the benefit of helping your tweets get additional exposure!
National Public Radio recently reported the suspected abuses of nonprofit hospitals that sue and garnish the wages of low income, uninsured or underinsured patients. As a result of these reports, Senator Charles Grassley, R-Iowa and Chairman of the Senate Judiciary Committee says hospitals could be breaking the law.
You need to adapt, change and respond to market conditions and consumers. The new Advocate Charitable Foundation site embodies those very principles.
At the end of January, I had a chance to share the top three trends to focus on in health care digital marketing for 2015. If you missed it, please feel free to download the session or watch the video. I answered some great questions, but there were certainly more I couldn’t get to within the hour. So let’s answer them now!
Geonetric has been doing our quarterly client satisfaction survey for a few years now. It’s a valuable tool for gathering feedback from our clients and making sure we’re all aligned on the right path … and we’ve been seeing great results.
In an agile environment, however, periodic retrospectives are a critical component – even when things seem to be running smoothly. A retrospective is a planned meeting that gives a team the opportunity to reflect and adapt. In a typical retrospective, we ask three overarching questions:
We applied those questions to our Client Satisfaction Survey process … and here are our observations and interpretations.
When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading
We’re always telling our clients how valuable content is to their overall search engine optimization strategy. Of course, content comes in many shapes and sizes, but in this case, we’re talking about your good ‘ol service line content — the content that does a lot of the heavy lifting for your website.
That’s why when Olmsted Medical Center (OMC) came to Geonetric for help boosting the search visibility for their women’s health services, we immediately dove in and started working on better content.
Picture it: you’re on a website. You’re looking for a specific piece of information and you’re in a hurry. After looking at the navigation it isn’t clear where the information is. What are you supposed to do? You look around and there, you see it, the solution to all your problems: the search box, of course! You type in your request and press the submit button.
Behind the scenes an entire world of logic, computer processing power, and data spins to life to read your mind and deliver exactly the piece of information you’re looking for. If you misspell a word, it guesses the correct word. If the target of your search is a difficult or unusually spelled word, it uses a phoneme dictionary to identify similar sounding words or names. Search is one of the most complex and data intensive parts of any website. The denser the data, the harder the challenge to identify what the user means — not just what they say — and providing results that satisfy that need.
Back in December Facebook announced a new feature coming to business pages: call to action (CTA) buttons. These buttons live next to a page’s Like button in the banner image to the right of the square profile photo. This prominent spot increases the likelihood of being seen by a visitor to a Facebook page and hopefully encourages conversions – if implemented correctly.
But which CTA should you implement on your healthcare organization’s Facebook page and how do you go about implementing it to optimize conversions?
What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?
Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.
Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.