Humanizing Doctors: How to Effectively Promote Physicians Online

PIH Health Dr. Gray

As a health consumer, connecting with a doctor is important. You want to feel like that person is your partner in health and someone you can have honest, candid conversations with.

As a healthcare marketer, helping health consumers make that connection with a doctor is important – but far from easy! And doing it on a website can be even more difficult. How do you showcase a doctor’s personality online in an authentic way? They key is to humanize the doctor.

Continue reading

Billings Clinic Goes Live with Fresh, Responsive Design

Screenshot of Billings Clinic's webisite


For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.

Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider. Continue reading

How Doctors Can Help with Online Physician Promotion

physician-promotion-QA2In our recent webinar, Online Physician Promotion: Increasing Conversions to Fill Schedules one attendee asked an interesting question from the point of view we don’t always get – from the provider. Let’s take a look at the question and how doctors play an important role in their own online promotion.

“If you are a physician, what can you do if your institution is not really helpful in promoting you and just has a static page that no one really checks?”

For starters, don’t make any assumptions. The provider relations team or the Web team should be able to share how much traffic a doctor’s profile gets and what typical providers in the organization get in general. It’s probably more than you think! Continue reading

Your Top Online Physician Promotion Questions Answered

physician-promotion-QA

We clearly hit a hot topic with last week’s webinar, Online Physician Promotion: Increasing Conversions to Fill Schedules, and attendees submitted far more questions than we were able to cover during the session. To make sure we answer all the questions that were submitted, we plan to tackle them over the course of a few blog posts.

SEO v. PPC

Our webinar focused almost exclusively on inbound marketing strategies – organic SEO, social media, and how to focus the experience that consumers get after arriving at your website.  We did, however, get some questions about the role of paid advertising in building provider visibility. Continue reading

Google Recognizing “Mobile-Friendly” Pages in Search Results


hand holding mobile phone

It’s no secret that mobile traffic is up significantly. After all, many of you are probably reading this very blog with some sort of mobile device. Even if you’re not, it’s probably within arm’s reach!

Google recently announced that they will start letting users know which pages in the search results appear to be mobile-friendly. It’s a useful feature that I think will really help users know which results to choose when doing a search.

According to Google, pages may be marked “mobile-friendly” if they avoid using technology such as Flash (which isn’t very friendly to mobile devices), has design and content elements that size appropriately for such devices (responsive design, anyone?) and they may even detect how far apart links are from each other.

At Geonetric, we’ve always believed that providing the user the best experience on whichever device they use is not only a good idea, but THE idea. These changes from Google, which will roll out slowly in the coming weeks, appear to be another great win for webmasters striving to provide all users a great experience.

To learn more and to see all the criteria for getting pages recognized as “mobile-friendly”, check out Google’s blog post.

Simple Content and SEO Guidelines for Physician Promotion

Image of a physician appointment recorded in a calendar
We’re living in a world of change. More so every day. Industry consolidation, legislative mandates, and new competition in your market means that a physician promotion strategy starting and ending with “just being there” is increasingly irrelevant. Let’s face it, yesterday’s local competition has grown increasingly savvy, and tomorrow’s competition for patients may very well come from the very pharmacies your patients used to get their prescriptions filled at. At the end of the day, the primary goal of your organization’s physician promotion strategy is as simple as it is clear: patient acquisition. In service of this goal, there are some fundamental content and SEO considerations that will help ensure your physician profiles work to bring new patients in to your organization.

Continue reading

Three Reasons Geonetric is a Better Strategic Partner Today than We Were Last Year


123In an agile environment, our work is often about incremental improvement – seeing where change is needed, forming a hypothesis, trying something new, measuring results, and tweaking as needed. In that world, it’s easy to have a recency bias – the inclination to use the most recent experiences as the baseline for what will happen in the future. However, it’s equally important to look at trends to make sure that, as a company, we’re getting the results we want in both the short- and the long-term.

When tabulating the results of our quarterly client satisfaction survey, the thing that caught my eye was an improvement in the category of how well our clients believe we align with their goals. That question received the most significant improvement from last quarter to this one – from a 5.01 to a 5.28. (As a reminder, our survey is based on a scale of 1 (lowest) to 6 (highest), and our target is always a 5.0 or higher.)

Now curious, I looked a little deeper. The previous four quarters had all been pretty consistent (5.09, 5.01, 5.04, and 5.01). Interestingly, the four quarters prior to that ranged from 4.49 to 4.96. What this tells me is that we made a change about a year ago that our clients liked, and the changes we’ve made more recently are being equally well received.

Continue reading

Hospitals Like Mine: Examples of Health Systems, Hospitals and Medical Groups that are Effectively Using the Web


Geonetric's Portfolio Results
Not all healthcare organizations are created equal.

The way a five-hospital regional health system organizes its provider directory, positions itself through Web content and implements microsites is very different than how a 120-bed community hospital does those same things.

Seeing how different healthcare organizations use the Web to connect with their audiences is helpful to healthcare marketers. But seeing how organizations that are similar in size or competitive environment use the Web is invaluable.

That’s why when Geonetric recently redesigned our website, we were thoughtful about how to make our client examples as useful as possible for you – whether you market a regional health system, a community hospital or a medical clinic.
Continue reading

The Top Four Facebook Questions Healthcare Marketers Ask


Geonetric Facebook Page
In 2006 Facebook business pages were the same as personal accounts with very limited options for brands to learn and adapt their marketing strategy. Early brand adopters included the likely suspects: Nike, McDonalds and others. Over the past eight years Facebook business pages have steadily evolved into distinctly different experiences with ever-changing options and functionality including Facebook Insights. Regardless of the year, the same four questions get asked by healthcare marketers responsible for maintaining a Facebook business page for a hospital.
Continue reading

Building Software for Tomorrow by Listening Today

welistenWhat our clients actually see in a new release of our VitalSite content management system are just the tips of the iceberg of what we do every day to make sure VitalSite continues to serve our clients’ needs. Our developers do a lot of work that is never seen by the users of our software — from understanding client challenges, to improving the architectural design, to researching the best ways to present the user interface, to rigorously testing the software. These types of enhancements — those that aren’t quite noticeable but lay the groundwork for future advances in our product — are what makes up most of our newest release: VitalSite 13.

VitalSite version 13 will be our fourth release in the last two months. With each of these releases we have made incremental progress on making VitalSite easier to use, providing more hooks into the data, and improving how clients can customize their sites. And we plan to continue frequent releases that make VitalSite even better and friendlier.

Continue reading

Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
Continue reading

SHSMD Taskforce Unveils the Ultimate Healthcare Strategy Guide

Strategy GuideThe forces of change are arraying and the impact on healthcare marketing, public relations, communications and planning will be significant. The change isn’t just driven from healthcare reform, it’s also coming from health consumerism and advances in technology including big data, personalized communication and CRM.

I’ve had the opportunity over the past year to be part of a SHSMD think tank exploring the future of the strategy disciplines — marketing, planning, public relations, corporate communications, and physician relations — within the healthcare enterprise.

This task force, working with David Grandy and a team of design thinking consultants from HDR consulting, interviewed, work shopped and vetted its conclusions with hundreds of professionals, executives and CEOs from both inside and outside of our industry.

The result of this work is the impressive Bridging Worlds report. It provides a detailed and actionable plan outlining the changes that healthcare organizations need to make to succeed in the future.

Continue reading

Public Updates: How to Handle Healthcare Crises With Your Website

crisiscommunicationIt’s a five letter word that’s been in headlines for weeks: Ebola. The virus, which was identified in 1976 in Africa, has experienced ebbs and flows of outbreaks for nearly 40 years, but this year’s outbreak has been labeled by the Centers for Disease Control as the largest epidemic of the disease in history.

As the virus continues to make headlines, hospitals and healthcare clinics around the world continue to work tirelessly to prepare for any cases of Ebola patients who might make their way to their facilities.

With one fatality in the continental United States already on record due to improper screening and immediate treatment at a Texas hospital, hospitals across the nation are working to prepare the public and themselves as Ebola monitoring continues.

Your website is a great way to share your preparedness plans with the community at large, as well as providing employees with resources for their own awareness.

Not sure where to start?

Continue reading

Bringing Responsive to the Intranet

UHS_Intranet_BlogThe mobile revolution is already in full swing, and while Internet sites have caught on, intranets are a little behind the curve. With over a billion people accessing mobile applications and 40 percent of Web browsers using a mobile device to find local products and services, why wouldn’t you want to cater to your employees’ mobile usage with a responsive intranet?

UHS in New York decided to ask that question, and answer it with the first responsive intranet site from Geonetric.

Continue reading

VitalSite Enhancements: Big Changes are the Sum of Small Shifts

codeIt’s fun to talk about the big, new features of a product. But sometimes little features represent really important changes. One of these small but mighty features came out in our latest VitalSite® release. It’s a neat application but more important than what it does is what it stands for. It represents a shift in the way clients are using digital — and therefore a shift in the way we develop VitalSite.

Continue reading