Sinclair School of Nursing Sets Sights on Sharing Their Story

Sinclair School of Nursing Home Page

Running a college has a lot in common with running a health system: You have lots of people coming through your door – both physically and digitally – and you have important and sometimes complicated information to share with your audience.

For Erica VandenHouten and Dr. Robin Harris – the team of two on the University of Missouri’s Sinclair School of Nursing website redesign – their digital welcome mat had aged a little over the years while also becoming a bit of a filing cabinet. They knew it was time for some serious spring cleaning. Continue reading

4 Ways to Enhance Mobile User Experience Beyond Responsive Design

enhance mobile user experience

When it comes to providing mobile users the best online experience, many healthcare marketers think going responsive covers everything. And, with most healthcare organizations reporting 30-60% of all traffic coming from mobile devices, they’re not wrong.

But it’s just the beginning of creating the best user experience (UX) possible.

Here are four ways you can go beyond responsive and continue to deliver exceptional UX to your mobile users.
Continue reading

ACA 1557 Pushes Web Accessibility to Healthcare

web accessibility in healthcare

Ensuring your organization’s website is easy-to-navigate and intuitive are top priorities for healthcare marketers today.

But it’s important to consider that optimal website usability can look and sound very different to people with sensory impairments like blindness, low vision, deafness or hard of hearing. People with cognitive disabilities, or whose native language isn’t English, can struggle with content comprehension. It can also be more difficult to navigate a website with certain motor skill impairments.

For people with a range of abilities different from your own, you must take usability a step further and address accessibility.

Continue reading

Preliminary Insights From The Digital Marketing Trends In Healthcare Survey

Preliminary insights from the Marketing Trends In Healthcare Survey

Note: The 2016 survey is now closed, but you can still sign up to be notified when the results are published.

Part of my job as a strategist — and no doubt part of yours as well — is to maintain an awareness of how marketing is changing, how the industry is changing and how our competitive environment is changing. I call this the “market context” in which we work, and the fact that it’s ever-evolving is what makes this profession so interesting.

An understanding of the market context is also essential when deciding where — and where not to — invest our marketing dollars. These decisions are at the heart of strategy, and can result in growth for your healthcare brand (and patient census) or stagnation while your competition eats away at your market share.

And this is why I look forward to the comprehensive Digital Marketing Survey we conduct every few years. Not only does it collect strategic insights from across the healthcare marketing industry, but we invest in making sure all healthcare marketers have access to the resulting analysis.
Continue reading

Launch An Intranet That Outperforms Your Competition

 

123-image

As the sun has set on the 2016 Olympic Games, it’s inspiring to think back on the sportsmanship, athleticism and teamwork demonstrated by the thousands of competitors.

At Geonetric, we’re reflecting, too. And we’re proud of the recent feats of functionality we’ve “coached” into hospital intranet launches, making them stronger, faster and more efficient while they support your organization. Thinking of overhauling your organization’s intranet? Here are the medalists you want on your team:

Continue reading

The Most Effective Way to Extend Your Digital Marketing Team

Client-satisfaction-survey

“My team is swamped and just doesn’t have the time to focus on our website.”

While I was the Product Owner for the Geonetric sales team, we heard comments like this all of the time.

It’s not surprising to me to hear that marketing teams are swamped. Most healthcare marketing teams run lean, and digital is only one of their many responsibilities. For these organizations, hiring a new team member focused on digital efforts would be ideal – but finding the budget to hire and taking the time to onboard can be difficult.

But there is another way to extend your team and add someone who understands digital marketing and the healthcare industry.

Continue reading

What You Need To Win At Digital Marketing In Healthcare

2016-Survey-Banner
You’re not investing in digital marketing just because it’s fun – you’re investing in it because you know it can help you win new patients.

But if you want to win, you need to know where you stand. How do you compare with other healthcare organizations like yours? Are your results competitive? Do you have the team, partners and budget that you need in order to succeed?

If you don’t know where you stand, you’re in luck! We’re proud to announce that Geonetric has partnered with eHealthcare Strategy & Trends magazine to once again conduct the most comprehensive survey on digital marketing in the healthcare industry.

The 2016 Digital Marketing Trends in Healthcare survey is officially open – and we want thought leaders like you to participate!
Continue reading

Avera’s New Website Advances System-Centric Approach

Avera Website Homepage

Great health systems are always evolving. The same is true of their websites.

Avera Health is a large, integrated health system. Based in Sioux Falls, S.D., Avera serves more than 100 communities throughout South Dakota, Minnesota, Iowa, Nebraska and North Dakota.

Avera and Geonetric have been partners since 2005. Over the years we’ve redesigned their site a few times, each version offering new visual design, enhanced functionality and improved user experience.

Avera’s updated site launched earlier this month and, from its stunning design to the impressive new content, this site is a show-stopper.

Here are a few of the highlights.
Continue reading

Three tips to improve your SEO strategy from SEJ Summit 2016

3 Tips to Improve Your SEO Strategy

In the wee hours of June 23, 2016, Geonetric’s Digital Marketing team loaded up on caffeine and made the four hour drive from Cedar Rapids to Chicago for Search Engine Journal’s (SEJ) Summit 2016.

As you probably garnered from the name, the conference covered all things SEO, but also provided a broader view of today’s digital marketing landscape. This year featured speakers from several leading names in the industry, and our Geo trio was especially excited to hear from two of their favorites: Google and Home Depot.

There was a myriad of great advice and information presented during the nine sessions, but for your convenience, we pared it down into three main points that could have the biggest potential impact on your current and future SEO strategy:

Continue reading

St. Mary’s Features News Feed, Improved Functionality in Website Redesign

St. Mary's website home page
When it was time to redesign their website, St. Mary’s in Evansville, Indiana got feedback from every direction, including employees, internal stakeholders and users. And when it was time to create the new design, navigation, content, and functionality, they turned to Geonetric.

Continue reading

How Mobile Assistants Will Change the Search Experience

mobile-assistant-stuff

Something is changing in the mobile search landscape and it might impact how you lay out your search engine optimization strategy in the future.

Enter the Intelligent Personal Assistant (IPA). You might know them by their formal names: Siri, Alexa, Google Assistant or Cortana.

There’s very little data right now on personal assistant usage, but one report suggests over half of adults (56%) are using tools like Siri on their mobile devices. The same report also suggests users in the 18-29 age group tend to use these tools more frequently.
Continue reading