Ensuring your organization’s website is easy-to-navigate and intuitive are top priorities for healthcare marketers today.
But it’s important to consider that optimal website usability can look and sound very different to people with sensory impairments like blindness, low vision, deafness or hard of hearing. People with cognitive disabilities, or whose native language isn’t English, can struggle with content comprehension. It can also be more difficult to navigate a website with certain motor skill impairments.
For people with a range of abilities different from your own, you must take usability a step further and address accessibility.
Part of my job as a strategist — and no doubt part of yours as well — is to maintain an awareness of how marketing is changing, how the industry is changing and how our competitive environment is changing. I call this the “market context” in which we work, and the fact that it’s ever-evolving is what makes this profession so interesting.
An understanding of the market context is also essential when deciding where — and where not to — invest our marketing dollars. These decisions are at the heart of strategy, and can result in growth for your healthcare brand (and patient census) or stagnation while your competition eats away at your market share.
And this is why I look forward to the comprehensive Digital Marketing Survey we conduct every few years. Not only does it collect strategic insights from across the healthcare marketing industry, but we invest in making sure all healthcare marketers have access to the resulting analysis. It’s a huge undertaking, and the only thing we ask is that you participate in the survey. If you haven’t done so yet, now’s the perfect time to grab a cup of coffee and take 10 minutes to answer a few questions. I promise it will be worth your time. Even some of the preliminary results are fascinating. Continue reading →
As the sun has set on the 2016 Olympic Games, it’s inspiring to think back on the sportsmanship, athleticism and teamwork demonstrated by the thousands of competitors.
At Geonetric, we’re reflecting, too. And we’re proud of the recent feats of functionality we’ve “coached” into hospital intranet launches, making them stronger, faster and more efficient while they support your organization. Thinking of overhauling your organization’s intranet? Here are the medalists you want on your team:
“My team is swamped and just doesn’t have the time to focus on our website.”
While I was the Product Owner for the Geonetric sales team, we heard comments like this all of the time.
It’s not surprising to me to hear that marketing teams are swamped. Most healthcare marketing teams run lean, and digital is only one of their many responsibilities. For these organizations, hiring a new team member focused on digital efforts would be ideal – but finding the budget to hire and taking the time to onboard can be difficult.
But there is another way to extend your team and add someone who understands digital marketing and the healthcare industry.
You’re not investing in digital marketing just because it’s fun – you’re investing in it because you know it can help you win new patients.
But if you want to win, you need to know where you stand. How do you compare with other healthcare organizations like yours? Are your results competitive? Do you have the team, partners and budget that you need in order to succeed?
If you don’t know where you stand, you’re in luck! We’re proud to announce that Geonetric has partnered with eHealthcare Strategy & Trends magazine to once again conduct the most comprehensive survey on digital marketing in the healthcare industry.
Meet our Facilities and Cafe Coordinator, Donna! Not only does Donna keep Geonetric’s cafe looking sparkly clean, she also makes amazing monster cookies and mouth-watering candied bacon. Here’s some information about our latest #GEOSTANDOUT.
When it comes to the craze surrounding the summer’s hottest mobile app, Pokémon Go, one thing’s for sure: it’s captured (ha) people from every demographic. Young and old, long-time fans and new, are all loving the experience of seeking out these adorable animé creatures.
In the wee hours of June 23, 2016, Geonetric’s Digital Marketing team loaded up on caffeine and made the four hour drive from Cedar Rapids to Chicago for Search Engine Journal’s (SEJ) Summit 2016.
As you probably garnered from the name, the conference covered all things SEO, but also provided a broader view of today’s digital marketing landscape. This year featured speakers from several leading names in the industry, and our Geo trio was especially excited to hear from two of their favorites: Google and Home Depot.
There was a myriad of great advice and information presented during the nine sessions, but for your convenience, we pared it down into three main points that could have the biggest potential impact on your current and future SEO strategy:
Meet Alex, our Proposal Writer and another #GEOSTANDOUT! Alex manages all aspects of our proposals – from responding to RFP’s to writing proposals to evaluating results. Here’s some information about our latest #GEOSTANDOUT.
When it was time to redesign their website, St. Mary’s in Evansville, Indiana got feedback from every direction, including employees, internal stakeholders and users. And when it was time to create the new design, navigation, content, and functionality, they turned to Geonetric.
Something is changing in the mobile search landscape and it might impact how you lay out your search engine optimization strategy in the future.
Enter the Intelligent Personal Assistant (IPA). You might know them by their formal names: Siri, Alexa, Google Assistant or Cortana.
There’s very little data right now on personal assistant usage, but one report suggests over half of adults (56%) are using tools like Siri on their mobile devices. The same report also suggests users in the 18-29 age group tend to use these tools more frequently. Continue reading →
Establishing an effective SEO strategy in today’s mobile age requires you to include local search efforts. According to Google, more searches take place on smartphones than computers – and combine that stat with the fact mobile users expect information returned or presented to be localized. Mobile users also expect the information returned to be accurate. But that’s not always the case – which frustrates searchers and healthcare marketers alike.
It’s time for you to take control of your local listings and get on the path to optimizing your organization for local search. We’re here to help show you how.
Have you ever wondered how people who are blind use a computer and the internet? What about people that don’t have use of their arms? Ever stop to think of how people who are deaf are impacted by online videos and audio? Even common conditions like colorblindness, dyslexia, or ailments brought about by aging change how people interact with websites.
As a healthcare marketer, it’s important to ensure you’re providing the best user experience possible to all your site visitors. Here’s just some of the reasons you should pay attention to your site’s accessibility practices. Continue reading →