Five Considerations For Implementing Physician Ratings And Reviews

Rating a physician
There’s been a tremendous amount of interest amongst healthcare marketers recently around publishing physician ratings and reviews on physician profiles. And for good reason. When done right, organizations often see a number of benefits including an SEO boost, reduced reliance on paid promotion, more engagement with physician profiles and improved patient acquisition. I covered some of this in my previous blog post, and wrote about it more extensively in our new physician promotion ebook. In this post, however, I’d like to cover a few important aspects about physician ratings and reviews you may not think about immediately.

If you’re anticipating implementing physician ratings and reviews on your website, there are some things you need to make sure you have in place before you go live. Getting these things taken care of will ensure that your physician ratings and reviews are trusted by site visitors and provide tangible value to your organization.
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Cone Health Spotlights Medical Group Providers

Find a provider at Cone Health Medical Group
Cone Health Medical Group has more than 500 providers, over 100 locations and one goal in mind: connect potential patients with physicians who can help them feel their best.

That’s why Cone Health Medical Group decided to change the focus of their website and put the spotlight on their star players: their doctors and providers.

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Build an Engaging Intranet, Not a Filing Cabinet

Picture of Filing Cabinet

It’s tempting to put everything and anything in your intranet. After all, if it doesn’t belong on the website, there’s only one place it could go, right?

Wrong. An intranet, like your external website, has a very specific audience and purpose. But it’s easy to fall into the trap of having your intranet be an online filing cabinet, where every department stores every bit of information.

To make sure your intranet stays valuable, here are a few tips to guide you when building or redesigning your intranet.
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Five Ways To Increase Email Open Rates

Emails displayed on phone and desktop
One of the leading metrics of email marketing is the “open rate,” and email marketers inevitably obsess over it. While it’s essential to know the open rates for your campaigns, it’s also important to understand that open rates can vary tremendously by industry, markets, lists and sometimes even seasons. So when you evaluate your open rates, understand that there isn’t an “applies to all” rate against which you can evaluate your performance.

So how do you evaluate your work?
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Delivering an Engaging, Cross-Channel Marketing Campaign

Genesis Delivers Creative Concept

It seems like, almost every day, there’s a new digital marketing tool or platform to help you push forward your online and offline marketing efforts. And there’s nothing more exciting for a marketer than to work with a client who’s willing to give all the cool new tricks a try to see how they work.

That’s what Geonetric found in the marketing team at Genesis Health System when we teamed up to promote their BirthCenters in Davenport, Iowa, and Silvis, Illinois.
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How to Integrate Your Health Library into Your Website Content

Parkview Medical Center Health LIbrary

Adding a health library on your website is an investment. But if it’s leveraged well and properly integrated into your website content, it can be a very powerful tool that acquires patients and provides a positive return on your investment.

The key is to make sure visitors are able to find your health library content at the exact moment that they want it.
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How-To: Build a Blog for Physician Promotion

physician-promotion-blogpost

The idea of content marketing is certainly hot right now. A strong content marketing strategy does a lot of promotional work for you, but also provides immediate value to your audience. This type of marketing can take many forms, but blog posts are a common way of generating buzz, traffic to your website and, ultimately, more patients/interactions at your organization.

Let’s set aside the technical aspect of creating and maintaining a WordPress blog for now and focus on the strategy of writing great content, getting physicians on board and putting that content to work for your marketing goals.
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Client Survey: Participation Soars & New Hires Get On Board

Client Satisfaction Survey Results

Our mid-year client satisfaction survey was a success in so many ways.

One, more than 80 percent of Geonetric’s clients responded. Maybe that’s because clients know we listen and they’re eager to share their thoughts. Or, maybe it’s because we gave away four $100 giftcards to random participants! Either way, we’re thrilled when we get feedback from so many of our clients and can really dive deep into what’s working and what needs improvement.

Two, the biggest area we need to focus on is an area we’re aware of and have already applied considerable pressure: our backlog. We’re excited to see these scores improve as new team members get up to speed.

And three, it’s so much fun to be in a position to share some of the amazing comments we get. Client advisors are called out by name over and over again for consistently delivering top-notch service. Established clients appreciate the new functionality that our engineering team delivers. New clients rave about the launch process.

So let’s dive in and take a closer look.

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The Future of Software is Multi-Tenant

The Future of Software is Multi-Tenant
We’ve started down a path to radically change the way we build software at Geonetric. The journey started, as these things so often do, with an innocent conversation.

The conversation explored how we can get valuable new software capabilities into clients’ hands more quickly. Our primary software platform, VitalSite, is a fairly traditional web application. Each instance of the software is installed on a server at our data center or, in a few cases, in our clients’ data centers.

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Embracing The Brave New World Of Physician Ratings

Star ratings on products and physicians

An important part of creating an effective physician profile includes demonstrating the physician’s skill and expertise. It’s important because consumers look for and use this critical information as they engage in the process of selecting a physician. In our Physician Promotion eBook we outline a number of ways to effectively highlight your organization’s physician’s skills and expertise, but there’s one increasingly important way that deserves its own treatment: physician ratings and reviews.

From Amazon to Netflix and beyond, consumers are increasingly accustomed to seeing evaluations of the goods and services they shop for. Often these take the form of an iconic star rating system that’s become the Internet’s at-a-glance method of conveying user satisfaction (or other subjective measure) with the product at hand. But it’s not just for shoes and movies anymore. It’s also for your physicians.
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Ten Tips for Using Social Media for Physician Promotion

Ten social media tips for physician promotion
Your hospital is probably well established on Facebook. Maybe you’ve even found traction on Twitter, or are having luck with Pinterest. Social media is an effective way to engage and connect with health consumers, reaching them on platforms they routinely use to get and share information.

While most healthcare organizations are relatively good at using social media to build brand awareness, there’s still tremendous opportunity to use social media to promote physicians and fill their schedules. But doing this requires the active participation of your physicians. If you have physicians in your organization with a passion and commitment to use social media, it’s worth cultivating their skills to bring new patients in the door.

Not sure where to begin? Just want to make sure you’re on the right track? Check out our top ten tips for getting physicians involved and making sure their efforts deliver value.
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Web Content Accessibility Guideline 1.2

Accessibilibuddies Tips. Reach millions more people by including captions for videos and transcripts for audio.

Provide Alternatives for Time-based Media

Time-based media is prerecorded or live audio-only, video-only or both together as synchronized media. Providing alternatives for these media types will enable millions of people who are deaf or hard of hearing to benefit from the content within your media. It also helps people who need to access the media but are in a quiet public space with no headphones. Plus it gives a way for people on devices with too low of bandwidth to play the media to still read the content. When you provide text transcripts, search engines will index the content making it searchable by all.
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Three Easy Tips For Getting On Google’s Good Side

Blog title
Whether you’re shopping for a new pair of shoes, streaming music or seeking healthcare services in your community, you’re often starting with a search engine. And so are your patients, visitors, donors and other target audiences. We’re all doing it – at a rate of about 40,000 searches per second.

So how do you stand out from the pack? It’s not as difficult as you probably think.
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Bryan Health Launches New Main Website, Builds Microsites That Matter

Bryan Health
Bryan Health, based in Lincoln, NE, recently launched a new, responsive website, along with two audience-specific microsites.

The organization needed a CMS that could be flexible enough to showcase their health system, college of health, and wellness center. And their previous system just wasn’t doing the job. So they called on Geonetric and VitalSite, and we were happy to help.
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