We have all experienced it. You grind away in your daily work environment. After a while, when things go well, they don’t really mean much. When things go slightly awry, they end up blown out of proportion. You end up confused sometimes. It’s got to be better outside of these walls right?
A group of Geonetric “agilists” (cool word, right!?) set out for Denver to attend the Humanizing Work Conference hosted by Agile for All. Among the attendees were companies from across the country, both large and small. For three days, we got the chance to look at ourselves and our company from a new vantage point.
The setup of the conference was brilliant. We spent as much time learning from the hosts and coaches there as we did from each other. We networked with peers we’d never met (some we never knew existed). When we got to take a step back from the daily grind of our own work, we got to see our work through someone else’s eyes… and it looked really cool!
Take off your “work hat” for a moment.
Let’s pretend you’re having a routine physical at your local medical clinic. The day has come, so you drive to the clinic, follow all of the instructions you’re given, and proceed with the appointment.
Unfortunately, you had to wait an extra 30 minutes and when you finally got in, you felt rushed by the staff at the clinic. Your doctor was pleasant, but rushed, and the billing situation afterwards left a lot to be desired.
And then? You do it. You let your entire social media following know just how disappointing your experience was. From Facebook to Twitter, your message knows no bounds. Oh, and like many savvy social media users, you were sure to name the clinic and tag them in all of your posts too.
You wouldn’t be alone. These days when someone has a poor experience with a brand or organization, the first thing they fire up is their smartphone.
Natural language search has been around for quite a while – ever use AskJeeves.com or WolframAlpha? But the shift from keyword-based search to natural language comprehension has gained much more attention since the release of virtual assistants such as Apple’s Siri and mobile search applications such as Google Now in 2012.
Throughout 2013, other tech giants have made moves to accommodate the growing natural language search trend as well. In March, Facebook released their natural language search engine Graph Search. Then in August Google announced Hummingbird, their latest search algorithm update. Both Graph Search and Hummingbird aim to not only understand what the searcher is asking but provide accurate and relevant search results to them. With the announcement yesterday that Yahoo has acquired natural language processing technology SkyPhase (most likely to keep up with competitors), it’s time to discuss what exactly natural language search is all about.
With the holiday season just around the corner, there’s a lot to get excited about. And, for a lot of us, that means enjoying some delicious food!
First it’s the juicy Thanksgiving turkey with all the fixings and Grandma’s yummy homemade pumpkin pie. Next, you’re whirled away into the endless barrage of sweet treats, candies and melt-in-your-mouth goodness for the entire month of December. Don’t forget about all of those holiday dinner parties where you will wine and dine to your heart’s content. After all, it’s the holidays and you deserve to celebrate! Finally, move right on into New Year’s where you’ll have one last hurrah and ring in 2014 by sampling even more delectable goodies and fine wine.
Social media – it’s a powerful way to communicate. As you’ve probably noticed in your news feed, thousands are participating in a 30-Day Thankfulness Challenge on Facebook. Seems like everyone is sharing all the things they are appreciative of this holiday season and beyond. The client advisory team at Geonetric wanted to join in on the fun so we decided to share what we are thankful for.
Ninety-three percent of marketers will be maintaining or increasing how much they are spending on social media advertising in 2014, according to a new report from eMarketer. But where should healthcare marketers be focusing their attentions to get the most bang for their buck, not to mention their valuable time?
Social media strategy in 2014 will shift focus away from increasing the number of likes/followers your brand has to engaging your target audience through organic interactions. Marketers will need to adapt quickly across many social media channels in order to incorporate micro-video, image-centric content and native advertising into the mix. And finally, if you haven’t built out your brand’s Google+ profile yet you are already behind.
Keeping physicians happy, adhering to brand standards, and making a site user-friendly can sometimes be a balancing act. But Avera Health has accomplished all three items with its updated provider directory.
Geonetric worked with Avera Health take VitalSite’s already advanced provider profiles a step further. We gave the physician profiles a facelift adding in more interactive features such as videos and a dynamic blog feed that pulls in blog posts written by that specific doctor. The location information (including secondary locations) are clearly displayed to make it easy for visitors to find a provider in a certain area.
We also simplified the physician search results by changing the layout and indicating physicians that have a video. A print button was also added that allows users to print their search results.
Making a few changes can have a big effect! Feedback has been very positive, a win-win for users and providers!
Are you ready to dust off your provider directory and spice it up? Not sure where to start? Let us know – we’d love to help!
Twas the night ‘fore Thanksgiving and Mother logged on
To the Internet looking to shop until dawn.
Black Friday then Thursday then Wednesday too,
The deals kept on coming, so what could she do?
On Amazon, on eBay, on Overstock she yelled,
On Toys R Us, Best Buy and Zappos as well!
She maxed out one credit card, then pulled out one more,
She shopped ’til she fell asleep on the floor.
The Grinch name of Goo(gle) found the whole thing quite funny,
His internet business practically printed out money.
But the season was starting and competition was high,
More aggressive tactics he’d need to get by.
Email blasts, PPC, and SEO anew,
Door buster discounts and remarketing too!
What’s that? Never heard of it? What does it do,
Asked Marvin from marketing to the Grinch name of Goo.
Our customers come and our customers see,
And sometimes they buy, but sometimes they flee.
We cannot allow them to just get away,
We’ll follow them, track them and hunt them like prey.
As you probably know, VitalSite has a great feature called accordions. Accordions allow you to take a long run-on page and condense the content into collapsed accordions so you can add even more content and accordions to your page, right?! Well… not exactly. That’s not the intent, anyway. But we see it used for exactly that purpose all too often.
Perhaps you are caught in the “how many accordions are too many?” conundrum. Many healthcare marketers are. There are some general guidelines you can use so let’s dive right in.
Generally, 5-6 accordions is the maximum you should place on one page. If you add any more you can safely say that you are trying to place too much content on one page. So you might think a solution to this is to make your accordion headers “broader” so each accordion can encompass more content. Not so much; which leads us to the next guideline.
Who actually likes to fill out a form? What if that form is five to eight pages long? Would you finish it?
Online forms are created to gather information from a site visitor. It can be anything from a contact us form to a pre-registration form. Getting this information should be easy and seamless. Unfortunately, a lot of hospital websites out there throw an eight page form at the potential patient. Many site visitors will not even get to the last page to submit the form and either end up calling, or worse yet, go somewhere else for the same service you provide. We don’t want this to happen to you!
What do you get when you gather 150 digital project managers together for two days? A well-organized conference that runs on time.
I spent two days in Philadelphia at the inaugural Digital PM Conference produced by the Bureau of Digital Affairs in association with Happy Cog™. This event is being touted as the first of its kind. There are plenty of conferences that include topics relevant to project managers as a side discussion. But to have a conference dedicated to the trials and tribulations of the digital project manager was definitely unique.
The topics covered how to manage projects from a variety of perspectives. The sessions shared ways to keep projects moving, clients happy and teams engaged. I have to say I picked up some really great tips and met a lot of “my people.”
Rachel Gertz presented “Clients Matter; So Put Your Team First.” This topic fits well into the agile culture we work in daily at Geonetric. Clients continue to make requests and our primary goal as project managers is to keep them happy, but sometimes we do this at our internal team’s expense. We are so buried in the weeds that we forget the needs of our team. If we lose our team’s confidences, we’re sunk.
As healthcare marketers we enjoy being in control. So coming to grips with the fact that sometimes we’re not in control can feel quite uncomfortable. This growing reality was difficult to swallow a few years ago and even more so today. We need to embrace the fact we can’t control every single piece of the consumer experience. Sounds radical doesn’t it? Not being in control goes against the very nature of who we are as human beings and how we strive to become even more valuable as marketers to our communities.
Does giving up control mean losing control of your story or message? I submit to you, if done correctly, it does not.