Bryan Health Launches New Main Website, Builds Microsites That Matter

Bryan Health
Bryan Health, based in Lincoln, NE, recently launched a new, responsive website, along with two audience-specific microsites.

The organization needed a CMS that could be flexible enough to showcase their health system, college of health, and wellness center. And their previous system just wasn’t doing the job. So they called on Geonetric and VitalSite, and we were happy to help.
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Web Content Accessibility Guideline 1.1

Accessibilibuddy Tips. Universal access to information on the web regardless of disability is an essential right.

The beauty of the web is in its flexibility to transform to meet individuals’ needs. But it takes due diligence on our part as developers and content editors to make sure that content is provided in a way that assistive technologies can use to present the information in different ways. If done properly, this ensures that all information you provide on the web is available to everyone regardless of physical, cognitive, or technological limitations.
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Build-Measure-Learn with Geonetric’s Form Builder

Image of Geonetric's Form Builder product logo.
About two months ago, at the Geonetric client symposium, we launched the beta version of our new Form Builder. This new tool allows our clients to build their own forms and publish them to their websites. Our goal with Form Builder is to provide clients the ability to easily iterate on their form designs, have more direct control over their interactions with consumers and increase the form-related work they can do on their own.

Throughout the process of building this product we have been living our agile principles: learning about the product through direct client input, continuously improving, and using a combination of qualitative and quantitative feedback to determine the priority of new features and refinements.
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A Working Model For Understanding How Patients Qualify Physicians

A partial representation of how patients qualify physicians for selection.
As healthcare marketers, we often like to jump right to the tactics and bury ourselves in campaign work in the hopes that it will make a tangible difference. And sometimes it does. But more often than not, results are disappointingly modest, leaving us with the sense that we’re investing more and more just to maintain current performance.

Sometimes in our rush to do “stuff” or chase down the next great idea we lose focus of the fact that we’re choosing the work we do based on how clever it sounds and not by how it supports the patient journey.
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Five Steps to Creating Content that Converts

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From a marketer’s perspective, good Web content does two things:

First, it helps people find you. Google and other search engines rank only pages with valuable, relevant, high-quality content.

Then, it drives action. Or, in Web speak, it converts. It turns your site visitors into patients, donors, job applicants — or whatever else fits your specific goals.

The benefits of good content are clear. But what is good content? How do you know what to include?  Where do you start?
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What JiffyLube Can Teach Healthcare Organizations

Text on dark background reading, "Change is the only constant."

While getting the oil changed on my car the other day, I thought about how much the experience has changed since I was a kid. In the seventies, my Dad would always take our cars to “his” mechanic for maintenance. “His” mechanic was a distant relative that owned a service station where the attendants would pump the gas for you, check your oil and tire pressure and clean the windows. The coolest thing was that they wore bright orange jump suits and some pretty nifty hats to identify them as the service station’s employees.

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Opening the Floor: Interviewing Your Internal and External Stakeholders

Tips for Interviewing

A witty (but honest) person once said, “Opinions are like bellybuttons: Everybody’s got one.” It’s true, and your organization has a lot of folks with bellybuttons – your patients, your C-suite, and everyone in-between.

Asking these stakeholders about their experience on your organization’s website is an important piece in any redesign. Understanding their opinions about what works on the current site, what doesn’t, and even what a successful redesign would mean to them is important for understanding their opinions and creating a great user experience.

But talking to stakeholders isn’t something you can only do once. It’s something you should do regularly as you continue to maintain your Web presence.
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Internet Trends and Healthcare Website Design

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Last week Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, presented her annual “State of the Internet” report. Her epic deck of 196 slides covers a huge range of trends, but there are several key takeaways for healthcare marketers. Here’s what you need to know.

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UNC Health Care Launches New Sites to Share their Brand Story


UNC-banner

Moving from separate hospitals to a system brand is a challenge, and no one knows that story more than UNC Health Care.

UNC Health Care — represented by marketing pros from Rex Healthcare and UNC Medical Center (formerly UNC Hospitals) — joined forces with Geonetric to tell a brand story that’s fairly new to North Carolina. With eight hospital entities — and more to come — UNC Health Care is using its digital footprint as a stepping stone toward the brand’s growth.

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Revisiting Wearables

Image of Microsoft Band

For Valentine’s day this year, my wife got us his and hers Jawbone UP fitness trackers. But being the technology rebel that I am, I carry a Windows Phone. Unfortunately the Jawbone lacks any app support for my platform of choice.

And so I found myself (after writing just a few short months ago that 2015 was definitely NOT the year that wearables were going to change everything) researching everything that I could find on wearables in order to pick just the right fitness tracker for me.

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Tell Your Web Story Using Data

The case for data-driven decision making

The day has finally come to roll out your new marketing campaign. As a marketer or webmaster, you’re feeling great. You have created both online and offline tactics and you’re driving traffic to a landing page that’s clean, to-the-point and ready to convert site visitors into patients.

One small detail remains: How will you track your efforts and report on the success of your campaign?

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Top 10 Takeaways from Confab Central 2015

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I love learning and talking about content strategy. And writing. And editing. Oh, and style guides. Man, do I love a good style guide. Seriously. It totally pumps me up.

Luckily, at Geonetric, I’m surrounded by people who feel the same way. And just last week, four of us braved Midwestern road construction season and drove north to Minneapolis for Confab Central 2015, a content strategy conference.

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Power and Flexibility with Geonetric’s New Form Builder

Image of Geonetric's Form Builder product logo.
We talk quite a lot at Geonetric about organizational agility – the ability to experiment, change and adapt quickly. Agility is a key strength for corporations today, particularly for those in rapidly changing markets. And when it comes to changing industries, few are going through the level of upheaval that healthcare is experiencing today!

Last week at the Geonetric 2015 eHealth Symposium we empowered our clients to be more agile with the Beta release of Geonetric’s Form Builder. Form Builder does exactly what it says – it helps administrators create online forms that they can attach to their websites, blogs and intranets.

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Forrest Health Expands Reach with a System-level Website Launch


Image of Forrest Health's home page

Since 1952, Forrest General Hospital has been a regional provider for healthcare services to its patients in south Mississippi. But in the last several years, Forrest General has been partnering with other hospitals in smaller communities – including Picayune, Columbia and Prentiss – to offer a wider range of services to a larger service area.

With such great partnerships in full swing, and a full breadth of services to offer people in communities in their region, it was time to represent themselves as a consolidated system under the name Forrest Health. And it was time to present that brand to the community, starting with a new website and the help of Geonetric.
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Cottage Health Launches Responsive Website for Growing Health System

Screen capture showing Cottage Health's new site.

Cottage Health has so much to offer its patients. Four hospitals and multiple clinics, all located in stunning southern California, provide a wide range of services to its varying audiences in the region.

But they were stuck in a design that wasn’t meeting the needs of their growing mobile audience. Not to mention, trying to represent the four hospitals equally was difficult without using the same or similar content, which we all know can hurt search engine optimization efforts.

Then Cottage Health partnered with Geonetric and beautiful things happened.
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