There are several barriers marketing teams must overcome before engaging in social media. Here are three barriers along with some great tips.
Marketing Team Resources
Sometimes the team itself is the first barrier to engaging in social media. The biggest fear is it involves too much time and the team members’ plates are already full. We understand that. So how can we help clients move forward and still protect their personal life? Our recommendations are:
- Consider scheduling 12 minutes a day on your calendar. Be disciplined and stick to just 12 minutes. If you commit to that every day, you can impact a few hundred people a week.
- Make sure you are utilizing the tools available to quickly scan and respond to posts. If you need help, seek out your employees who are active online, oftentimes your younger staff members.
- Our Strategic Services team can help you harness social media to energize and aggressively expand the reach of a marketing campaign. From creating a comprehensive social media roll-out plan to actually developing posts and monitoring what’s being said, our specialists can help you every step of the way.
IT and the Physical Barrier
Several of our clients simply do not have access to Facebook, Twitter or other social media sites while at work. Some tips our clients shared are:
- Request to work from home the first 30 minutes of every day.
- Find a coffee shop close to work and request to leave a few minutes early for lunch.
- Request specific IP address access for your machines or access for a certain period of time during the day, say 8:00-10:00 every morning.
- Use scheduling applications to prepare your posts and then post them throughout the day.
The Executive Level
Does your executive team see social media as a waste of time instead of a strategic tool? Consider the following ideas:
- Gather success stories from other hospitals to present your case. Show the value, but also the risk if you don’t move forward.
- Recommend starting small. Make sure your team can score a quick WIN before taking on too much.
If you have any questions on breaking down barriers in social media, we’d love to help you swing the hammer and clear the way to success.