Content Strategy Trends for 2010

Content Strategy Trends for 2010 It’s a good time to look ahead to 2010 and what the new year holds for your online content strategy and search engine optimization efforts. Here are some of our predictions and what they may mean for your organization.

Localization

Localized content and search engine tactics will have a powerful impact on search engine results this year. We recently posted about Google’s Local Business Center, which will only grow in significance as a tool for sending targeted content and information to potential visitors. We’ve helped several clients recently become more visible within Google’s Local Business Center listings. The new year is a perfect time to start trying out these newer tools that Google is providing – in return you’ll get detailed statistics on how your listings are performing.

Social Media

Social media will provide an increasingly important channel for engaging consumers and extending your brand. In Geonetric’s content strategy office,  we are starting to see clients utilize Twitter for call-to-action initiatives and general outreach. In addition, Twitter seems to be working on a plan to improve its service for organizations and businesses — 2010 is poised to be the year Twitter gives organizations some new tools to use. If you’re not part of the conversation, it’s time to dive in.

Real-Time Search and Information

Consider this: recently, when experiencing an outage with my Blackberry, I went online to see if it was a widespread problem. Did I go to Google? Not quite – I went to Twitter’s search feature. Instantly, I saw that Blackberry was experiencing an outage and I wasn’t the only one annoyed. As society moves even more toward instant-gratification and the flow of real-time information, how will your organization respond?

Mobile

The mobile Web world is exploding with growth. Much of the world has a smartphone of some type on their hip or in their purse. The iPhone leads the way in number of users, but not all users are blessed with a browser and experience like the iPhone provides. We’ve already done some mobile work for Geonetric clients, but this seems like only the beginning of a possible shift in how visitors view site content. Watch for even more growth of mobile Web in 2010.

Needless to say, 2010 is bound to be another year of innovations and game-changers. We’re on top of it here and look forward to pushing the envelope in an effort to increase your organization’s visibility and success on the Web.

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