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Finding new and effective ways to include physicians in hospital marketing isn’t always easy. But Geonetric’s client Southern Regional Health System (SRHS) has had nothing but success with its latest campaign.
In fact – they’ve had so much success they’ve landed themselves on the cover of the latest issue of the Atlanta Hospital News.
In the article Marcus Gordon, strategic marketing manager at SRHS talks about the campaign, which included weekly TV spots that highlight different physicians talking about specific medical conditions often faced by patients. The campaign also included community seminars, informational DVDs, and social media aspects such as YouTube, Twitter, and Facebook. Here’s an example of one of their Healthbreak videos.
SRHS did a great job of tracking and saw increases in calls, referrals, Web site traffic and views to YouTube.
To learn more about this campaign check out the online article. It’s a great case study.
About: Kristen Everett
Kristen uses her detailed, number-crunching skills to help generate case studies for Geonetric’s client initiatives.
With a background in actuarial science (!), Kristen brings to the table strong skills in mathematics, business analysis, finance and marketing. She is an integral part of Geonetric’s Annual Survey on Initiatives in eHealth, thoroughly analyzing survey data and developing trend maps.
She's also a key member of the business development team, handling database updates and SQL queries, as well as performing market research.
