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With paralyzing snowfalls hitting the Washington D.C. area last night, Shady Grove Adventist Hospital sent out a special plea for help. It’s one of the most unique uses of Twitter I’ve seen by a healthcare organization and it appears to have done the trick!
This is a great illustration of what a hospital, or any organization for that matter, can do when they’re genuinely engaging with their community through social media. Organizations using social media just to broadcast their message or sell things are missing out on the true value. Social media sites are, by nature, social. Social engagement builds bonds which transcend any given business transaction.
Adventist HealthCare has a great connection with the community it serves. This certainly began long before Twitter. However, the relationship that Adventist HealthCare has with the community members that it interacts with through social media is a little bit special and unique. Even while asking for something from volunteers as they did this week, it helps to strengthen the bonds of mutual dependency and support.
What are some examples that you’ve seen of healthcare organizations working to interact and build community bonds?
About: Ben Dillon
It’s not just Ben’s sultry radio-voice that makes him the perfect person to be Geonetric’s eHealth Evangelist, although we do believe that increases attendance to our webinars. It’s the fact that Ben’s a thought leader. He follows healthcare technology trends like other people follow sports teams. He’s constantly researching and analyzing everything from social media strategies to accountable care organizations and determining what it all means to Geonetric, our clients and the industry as a whole. This sought-after speaker and current SHSMD board member wasn’t always in the spotlight, previously working in business process re-engineering and software development with the University of Iowa Healthcare and the Michigan Insurance Bureau. He holds a bachelor’s degree in computer engineering from the University of Michigan and a master’s degree in eBusiness and strategic management from the University of Iowa. If you saw this man’s calendar you’d be very surprised to learn that in between all his trade rag interviews and speaking engagement prep he still finds time to feed his Twitter addiction and play the Big House with the University of Michigan Alumni marching band.