Infographic: How Health Consumers Engage Online

How do you engage today’s health consumer online? It’s a question we get asked. A lot. It’s one of our favorite questions because there’s so much research on how health consumers create their online experience. And when you dig through the stats, three predominant themes emerge.

Mobile, social media and search.

So we thought what a great topic for an infographic!

The fact is today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. These three items have a profound impact on how health consumers find you online, research and evaluate treatment options, and take that critical step from being consumers to patients. With digital communications changing at such a dramatic rate, it can be tough to create a digital strategy to keep pace. At Geonetric, we’re constantly researching how consumers use the Web both inside and outside healthcare.

And what better way to share some of those insights in this consumable content marketing world than with an infographic! Check it out and share away!

Infographic illustrating the different ways consumers engage online health information

Plusone Twitter Facebook Email Stumbleupon Pinterest Linkedin Digg Delicious Reddit
This entry was posted in Consumer Expectations, Mobile, Research, Search/SEO/PPC, Social Media by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

6 thoughts on “Infographic: How Health Consumers Engage Online

  1. Pingback: The 7 Best Ways To Get More Patient Referrals Online | referralMD

  2. Pingback: 9 stratégies pour l'acquisition et la rétention des e-patients

  3. Pingback: Infographic: How health consumers engage online | Jackie Cuyvers

  4. Pingback: 20 Informative Infographics On Health | Graphs, Infographics

  5. Pingback: Healthcare Advertising Tips for the Digital Age | Advertise.com Blog

  6. Pingback: 7 Medical Marketing Media Strategies That Really Work

Leave a Reply

Your email address will not be published. Required fields are marked *


+ six = 9

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>