About Andrea Joyner

A born networker, Andrea left the surveys and spreadsheets of her market research career for the opportunity to work with healthcare organizations and provide strategic direction for their online initiatives. She’s worked with heavy hitters including Blue Cross Blue Shield and Cleveland Clinic, so she understands how to help our clients reach across departmental boundaries and gain buy-in for Web initiatives. An advocate of measurement, she leverages her research skills to create competitive benchmarks for our clients, ensuring they continue to be leaders in the eHealth space. Andrea holds a BA in English with a minor business from Mt. Mercy College. When she’s not building bridges for clients, she’s building them at Geonetric by organizing company sports teams and fundraisers.

Getting Started with a Physician Portal

Providing information online is about giving people the information they need, wherever they are and whenever they need it. But often you need to provide information to a limited group of people. Whether it’s communicating to doctors working in different locations, board members in need of meeting materials or employees remotely seeking department-specific details – people need to be able to access certain information externally that you just don’t want available to everyone on the Web.
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Maintain, Don’t Gain

Dessert Table

With the holiday season just around the corner, there’s a lot to get excited about. And, for a lot of us, that means enjoying some delicious food!

First it’s the juicy Thanksgiving turkey with all the fixings and Grandma’s yummy homemade pumpkin pie. Next, you’re whirled away into the endless barrage of sweet treats, candies and melt-in-your-mouth goodness for the entire month of December. Don’t forget about all of those holiday dinner parties where you will wine and dine to your heart’s content. After all, it’s the holidays and you deserve to celebrate! Finally, move right on into New Year’s where you’ll have one last hurrah and ring in 2014 by sampling even more delectable goodies and fine wine.

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Embrace What Makes a Team Better and Ditch What Doesn’t


Change is scary. But what happens when you throw all convention out the window? Like really let loose and do something totally extreme. When you keep doing something over and over that doesn’t work… isn’t that the definition of insanity? So instead of driving yourself crazy, beating your head against the wall doing the same old thing, what’s stopping you from trying something different?

If you follow our blog, you’ve probably heard how we jumped in and implemented agile methodologies throughout our entire organization. Whether you know what that means or not, the bottom line is we knew we could do things better but the constraints of traditional management and organizational structure were preventing us from changing.

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Continuing the Operation Overnight Mission with Mission of Hope



It all started with a crazy mission… Operation Overnight: building new websites for local non-profits in a 24-hour time span. One of those sites we built during Operation Overnight benefited Mission of Hope. Imagine that, on a mission to help Mission.

Mission of Hope is a great organization that’s a Christ-centered ministry offering support to those in need – free meals, shelter, worship, a food pantry, jail ministry, clothing and support services. Working with the ladies from Mission of Hope was truly inspirational. Tina and her team are so passionate about the program that it was contagious! I thought it was just me, but when we finished the Operation Overnight mission and launched the site, every team member looked at each other and agreed we were not done. What else could we do?

There are many ways anyone could support Mission of Hope – give time, money, clothes, or food. We decided the most meaningful way would be to roll up our sleeves and REALLY get involved by volunteering to help serve lunch for their free noon meal program. And this is not a one-time thing. Geonetric committed to volunteer once a month going forward. We wanted to see Mission of Hope in action!

And the very first time we helped out, that is exactly what happened. Towards the end of the lunch hour, a man walked up to hug Tina and they spoke for a few minutes. She turned to us, with tears in her eyes, and explained that this was someone who had previously been in the Mission of Hope program. He came back because he now had his own business and wanted to offer free services to Mission of Hope to show his gratitude and to give back to a program that helped him through a difficult time.

It’s one thing to support a cause, but to it’s another to witness that service come full circle first-hand! It was breathtaking. All you can think is, “Wow, that’s why they do this!”

We never imagined that by building Mission of Hope’s website that the organization would become a part of our lives at Geonetric. Last Friday was my third time helping to serve lunch at Mission of Hope, and it won’t be the last. If you want to learn about opportunities to help, you can check out their website or like them on Facebook.

Or, just get out there and get involved in helping ANY organization that has a great cause and really impacts people’s lives. And if you find an organization in the Linn County, Iowa area that doesn’t have a website or has a website that needs a little love, send them our way. Operation Overnight 2013 will be accepting non-profit applications starting May 1st!

Out with the Old, In with the New: Rutland Regional Medical Center Launches New Site!

The marketing team at Rutland Regional Medical Center, in partnership with Geonetric, decided it was time for a fresh start on their website. But we didn’t stop at doing just a few touch-ups; we rolled up our sleeves and did a total overhaul! Not only did we jump in with a total redesign, we completely scrapped the content of the old website and started from scratch.

Previously, the Rutland Regional team was frustrated that they couldn’t make their own changes, so they are thrilled with the flexibility and control they now have with VitalSite. “You mean I can change that myself?” Yep, all the power to maintain your website right at your fingertips!

And while the design of the site took on a fresh look and feel, the Rutland Regional team and Geonetric went the extra mile with the imagery. This team launched the Rutland Regional website without a single piece of stock photography. That is a big accomplishment no matter what size your website is!

High-five to the Rutland Regional team on their beautiful new website! All the hard work is worth it when you get results like this, so out with the old and in with the new!

Methodist Medical Center of Illinois Extends Successful Redesign to New Microsite

After redesigning their website, Methodist Medical Center of Illinois wanted to extend that success to their microsite. Partnering with Geonetric, Methodist Medical Center of Illinois overhauled the Methodist Medical Group microsite including the design, information architecture and content – the whole nine yards!

Keeping the goal of promoting Methodist Medical Group and its physicians in mind, we evaluated site analytics and performed usability tests to improve the information architecture. Then we assessed the content of the existing microsite. We identified unnecessary and unused content and streamlined the content to make it easier for users to complete tasks and find important information.  Overall, this improved overall site usability.

The fresh, new design of the Methodist Medical Group’s microsite reflects the branding of the hospital’s website so users don’t feel disconnected from one site to the other. But at the same time we were able to incorporate distinct touches and a layout to give the microsite its own unique look and feel.

Ultimately, Methodist wanted to better promote their medical group and with the great new look, navigation, and content they have accomplished just that!

Microsite Reflects Brand But Adds Unique Design Elements

The Healthplex Sports Club for Crozer-Keystone Health System has always had a website with a unique look, but when Crozer-Keystone went through a complete redesign and migration to the VitalSite 6 platform, Healthplex wanted in on the fun too!  Who wouldn’t be jealous of the new Crozer website?  It is pretty amazing, and as I have already said, really speaks for itself!

Healthplex took advantage of the opportunity to not only jazz up the site design, but to also utilize VitalSite’s functionality to make the site more interactive for users.  Healthplex wanted a fresh look that’s consistent with the overall look of the Crozer-Keystone brand.  To do that, the new design resembles the layout of the Crozer site while applying unique design elements.  Healthplex also incorporated updated imagery of the facility and equipment to highlight its facility.

By migrating the site to VitalSite, Healthplex now has access to new interactive features, like calendar and events and many new forms.  Users have the option to sign up for a free three-day pass through an online form, which is promoted on the home page and throughout the site with bold red buttons.  They can also request information through an online request form.  Personally, I’m interested in that free three-day pass, but the flight time from Iowa to Pennsylvania makes it a little tough for me.  But if you are in the area, check it out for yourself.

We all know a website is a continual work in progress. So even though everyone’s excited about the recent launch of the Healthplex microsite, the team continues to work on improving the content and engaging its audience.  But what a great start they have!

Congratulations Healthplex’ on your new microsite launch! We look forward to things to come!

Crozer-Keystone’s New Website Speaks for Itself

They say that beauty is only skin deep. But in the case of Crozer-Keystone Health System’s new website, it goes much deeper than that. In addition to the eye-catching design, this site boasts restructured information architecture, new navigation, improved functionality and streamlined content.

The design is certainly the most noticeable change for Crozer-Keystone. Geonetric crafted an innovative design that captures the high-tech feel Crozer-Keystone wanted, a striking difference from their previous online presence.  Just check out the before and after shots below.

The next biggest change is the site’s content. We completely restructured the information architecture and developed new navigation.  Previously the system had 20,000 pages of content on the site and we helped them streamline it to just over 6,000 pages. The new content makes it easier for site visitors to find what they are looking for.

And Crozer-Keystone couldn’t be more excited about all the new functionality and modules they gained with Geonetric’s content management system, VitalSite 6. The new site offers visitors a provider directory with physician profiles, location and service directories, calendar and events registration, appointment requests, referrals, pre-registration and wellness tools. Not to mention a new board extranet and VitalSite’s FlexFilter and SmartPanel technology.

We are all very excited about the new website.  In fact, a doctor even contacted the Crozer-Keystone team thinking at first that it was the wrong website and couldn’t believe the new sleek and sexy look!  Really, we think it speaks for itself.

Even with the success of this aggressive launch, our work is not done.  This is only the beginning for Crozer-Keystone.  Keep your eye on them because there is a lot in store for their website in the future, but this is certainly a great foundation to build on!


New Microsite: Builds Credibility, Showcases Impressive Program

The Reginald S. Lourie Center joined the Adventist HealthCare family in July 2006, but as a private school for children with behavioral and emotional needs, it definitely attracts a different audience than Adventist HealthCare’s other hospitals and medical facilities. Previously, The Center has kept its website separate from Adventist HealthCare’s site, but the time came when it made sense to make a change.

The Center was going through a rebranding process, providing the perfect time to update the site and an opportunity to offer site visitors more information and interactive features.  The Center teamed up with the Adventist HealthCare’s Web team and Geonetric to create a microsite that can be easily managed using Geonetric’s VitalSite platform.

And the end result is amazing! The new design is fresh and exciting, and definitely caters to parents and their children. We especially love the little handprints and rotating banner – they add a lot of personality to the site and give the home page new life.

Having the new site on the VitalSite platform makes editing and adding content simple. They can also turn to the Adventist HealthCare Web team and Geonetric for assistance and strategic guidance. Taking advantage of the VitalSite 6 interface gives them the ability to take their website to the next level by adding interactive features to engage their Web-savvy audience. Some of the highlights include:

  • Custom forms that allow site visitors to sign up for a  free consultation requests and make online donations
  • Social media widgets showcasing The Center’s Facebook fans on its home page
  • Dynamic calendar of events
  • SmartPanels for upcoming events and news

The Lourie Center provides an amazing service to its community, and we are proud to have been part of this impressive redesign. The site looks great, offers the functionality The Center’s site visitors need, and helps tell the story of a remarkable program.

Targeting the Right Audience with the Right Redesign

When the Methodist College of Nursing (MCON) was awarded accreditation for their baccalaureate nursing program, it was certainly a reason to celebrate. It also provided a great opportunity for them to reach a wider audience and expand their student population. MCON turned to us to help redesign their website and we had a great time collaborating with both Methodist Medical Center of Illinois and the Methodist College of Nursing.

While many different audiences visit the site, MCON wanted to focus on catering to prospective and future students. Since these students tend to be Web savvy and progressive Web users, including edgy design elements that would differentiate MCON was a must.

We created a fresh look for the site that compliments – but is still very different – from the hospital website. We added navigational elements on the right-hand side of the home page and fly-out drop-down navigation on interior pages that are a little edgy and help appeal to the young audience. We also placed calls to action on the homepage that strategically target prospective students visiting the site, such as the prominent “Apply Today” button located over the main navigation for Future Students and the calendar SmartPanel featuring upcoming informational sessions.

The redesign went live on April 29th and the new look gives MCON another reason to celebrate as they reach out to new users and appeals to future students. Congratulations Methodist College of Nursing! We look forward to seeing the success the site will bring to your new, growing student body as a four-year institution.

What’s so great about having an intranet anyway?

Sure, every hospital needs a Web site, but what about an intranet?  Is having an intranet for your employees truly worthwhile?  Really, what can an intranet do for your employees?  You hear about time efficiencies and cost savings, but what does that really mean?

Let’s take a look at a few Geonetric clients who have recently implemented intranets: Methodist Medical Center of Illinois (MMCI) and University of Colorado Hospital (UCH).

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