Ensuring your organization’s website is easy-to-navigate and intuitive are top priorities for healthcare marketers today.
But it’s important to consider that optimal website usability can look and sound very different to people with sensory impairments like blindness, low vision, deafness or hard of hearing. People with cognitive disabilities, or whose native language isn’t English, can struggle with content comprehension. It can also be more difficult to navigate a website with certain motor skill impairments.
For people with a range of abilities different from your own, you must take usability a step further and address accessibility.
You’re not investing in digital marketing just because it’s fun – you’re investing in it because you know it can help you win new patients.
But if you want to win, you need to know where you stand. How do you compare with other healthcare organizations like yours? Are your results competitive? Do you have the team, partners and budget that you need in order to succeed?
If you don’t know where you stand, you’re in luck! We’re proud to announce that Geonetric has partnered with eHealthcare Strategy & Trends magazine to once again conduct the most comprehensive survey on digital marketing in the healthcare industry.
The 2016 Digital Marketing Trends in Healthcare survey is officially open – and we want thought leaders like you to participate!
A lawsuit filed in California on March 15 accuses Facebook, along with a number of high profile healthcare systems and websites, of violating HIPAA and users’ privacy. Initially, this seemed ridiculous, but on reviewing the complaint, there are some interesting and unexpected conclusions to be found.
What did Facebook (allegedly) do?
It turns out when you put Facebook’s “Like” button on a page on your website, it acts like an analytics tracking code – communicating information about the page you’re visiting to Facebook. This information is not just available to Facebook when you click that “Like” button, but as soon as it’s loaded on the page! Facebook is able to connect this information with your profile through a variety of mechanisms and uses it to profile you into some of its 154 health-related segments.
There are a few things the Plaintiffs see wrong with this arrangement.
What’s the biggest security hole facing your hospital? It’s your outdated version of Internet Explorer!
Microsoft used to support “old” browser versions for years after new versions were released. But now their model is changing, largely in response to competing browsers that automatically update and stay current over time.
The provider directory is one of the most challenging parts of any health system website and easily the one most likely to run you afoul of organizational politics. Everyone has an opinion and, more importantly, many doctors have an opinion. And doctors’ opinions tend to be a little louder than everyone else’s!
That said, I spend lots of time researching and testing provider directories and I’ve noticed two things that the most successful ones tend to have in common.
We’ve started down a path to radically change the way we build software at Geonetric. The journey started, as these things so often do, with an innocent conversation.
The conversation explored how we can get valuable new software capabilities into clients’ hands more quickly. Our primary software platform, VitalSite, is a fairly traditional web application. Each instance of the software is installed on a server at our data center or, in a few cases, in our clients’ data centers.
We talk quite a lot at Geonetric about organizational agility – the ability to experiment, change and adapt quickly. Agility is a key strength for corporations today, particularly for those in rapidly changing markets. And when it comes to changing industries, few are going through the level of upheaval that healthcare is experiencing today!
Last week at the Geonetric 2015 eHealth Symposium we empowered our clients to be more agile with the Beta release of Geonetric’s Form Builder. Form Builder does exactly what it says – it helps administrators create online forms that they can attach to their websites, blogs and intranets.