I have a bit of a paranoid streak. Not of the foil hat-wearing variety (at least not yet), but I do look for places where organizations may be playing a little fast and loose to meet their objectives.
So now that the definition of Meaningful Use has settled and we know the key components to making it a reality – such as how certification programs will work – my brain has immediately wandered off to find opportunities for strategic abuse. Now ... Read More >>
As if you didn’t already have enough channels for connecting with health consumers – Web, email, patient portal, and a seemingly endless flow of social media platforms – there’s another one to add to the list: mobile communications.
Many of you may be hesitant to add another vehicle to an already hard-to-manage communications arsenal, but this is a market and a tool you simply can’t ignore.
With roughly 91 percent of US adults carrying a mobile phone (some 285 million mobile phones ... Read More >>
“Look at your man. Now look at me. Now look back at him. Now back at me. Sadly, he isn’t me…” Old Spice body wash has put together perhaps the most talked about ad campaign of the year. The campaign, starring Isiah Mustafa as an over the top parody of the superconfident manly-man has been a hit and has spawned a fantastic viral campaign, particularly after the brand took things up a notch by having the Old Spice guy respond ... Read More >>
Social media is about more than being social, it’s about building a community, and often around areas of related interest.When it’s your real-world community you’re trying to engage, social media provides an excellent set of tools.
I recently had the privilege of participating in a discussion panel with Mike McCamon, chief community officer for Water.org, a non-profit organization that provides safe drinking water in third world countries. When Mike talks about engaging his communities, he groups his goals into three ... Read More >>
As our real-world social networks have transitioned online, we’re now taking our online social networks and trying to meet more of those people in the real-world. No, I’m not talking about some new Windows Mobile commercial. I’m talking about Social Media Day!
It’s a day to celebrate “the revolution of media becoming social.” And how do we do that? By actually getting together with other other people. It’s novel, I know.
Here are the details from Mashable, who created the event and ... Read More >>
Have you ever wondered why it takes years for a new healthcare innovation to make it into practice? A rational person might think this will improve due to health reform. But unfortunately we don’t live in a rational world, and some healthcare innovators are concerned that innovation will be harmed by reform rather than improved.
Take a few minutes to watch Josh Makower of ExploraMed talk on the subject as part of Stanford University’s Entrepreneurial Thought Leadership Series.
You may recall a post from last year discussing the supposed death of the corporate website. It was my reaction to a number of posts claiming the age of the destination website had passed and social media was the heir to that platform. Perhaps the best known in that group was (then) Forrester analyst Jeremiah Owyang’s post about the irrelevant corporate website.
While not backing down on his previous position, Owyang recently presented thoughts on how to make your corporate website ... Read More >>
Hospitals and health systems are continually looking for ways to make their websites more engaging. I’ve been talking with Web managers over the past few months through our Ask Ben consultations and the goal of creating a more engaging site is the most recurrent theme. Why?
Online consumers have always been fickle, but their attention span is shrinking. According to an annual report into Web habits by Jakob Nielsen, “users want simply to reach a site quickly, complete a task and ... Read More >>
The media’s been overwhelmed with handwringing over Facebook’s privacy changes, but I think this is simply a symptom of a larger problem. Zuckerberg and company are having a hard time figuring out what Facebook is going to be when it grows up. Sure, the firm brought in between $600 and 700 million in revenue in 2009. But at less than $2 per user, it falls far short of long term expectations for the company.
So the company that has grown to ... Read More >>
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