Blayne Fielder

Author Archives: Blayne Fielder

Content Strategist

Blayne works with Geonetric’s clients to ensure their Web content appeals to their target audience and engages the reader to take action.

He has more than seven years of experience in healthcare marketing and is a certified Google Adwords professional.

Prior to Geonetric, he served as senior marketing consultant for St. Luke’s Hospital in Cedar Rapids, where his duties included content development for the hospital’s Web site.

Hospital Finally Masters Viral Video

Providence St. Vincent Medical Center in Portland, Oregon, has been named a Top 100 hospital 10 times and achieved Magnet designation for nursing excellence in 2005.  Few hospitals in the country have achieved this amount of recognition for clinical excellence.  Still, until this week, chances are few people outside of Oregon had ever heard of St. Vincent Medical Center.

With the help of some pink latex gloves, St. Vincent Medical Center created the best hospital-produced viral video ever.  One week after its ... Read More >>

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The Ads of Yesterday

By Blayne Fielder, Content Strategist

Reading the local paper while eating a hot breakfast is a Sunday morning tradition at my house.  Our three-year old doesn’t believe in sleeping in, so the routine usually begins early. Recently however, this comfortable tradition requires a bigger commitment from me than a simple walk to the mailbox.  I must have missed a renewal notice because now I have to drive to the corner store to pick up the paper instead of simply walking to ... Read More >>

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Purpose-Driven Content

By Blayne Fielder, Content Strategist

It’s a question we hear quite often… “Where are my pages in Google?”

Too often content is written in order to meet the launch deadline, then a year or two later Search Engine Optimization (SEO) is discussed. Of course, if you built a new hospital you wouldn’t dream of waiting a year or two before determining where the entrances will be located or erecting the signage leading to it. You would make sure potential patients have easy ... Read More >>

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