December 30, 2009 – 8:32 am
It’s a good time to look ahead to 2010 and what the new year holds for your online content strategy and search engine optimization efforts. Here are some of our predictions and what they may mean for your organization.
Localization
Localized content and search engine tactics will have a powerful impact on search engine results this year. We recently posted about Google’s Local Business Center, which will only grow in significance as a tool for sending targeted content and information to potential ... Read More >>
November 25, 2009 – 7:00 am
If you think Google doesn’t know where you are searching from, try it out: search for the term ‘pizza’ at http://www.google.com/. Go ahead, I’ll wait here.
Did you notice the results Google provided? Now try the search term ‘hospital’. You may have seen two or three organic listings before the local results, but those local results are generally at or near the top of search results these days.
Google has been shifting the way it displays search results to information-hungry Web surfers ... Read More >>
December 16, 2008 – 3:39 pm
By Casey Hansen, Front-end Developer
We’ve all seen Web sites with flashing graphics, waving backgrounds and music. We’ve seen pictures fly across the browser window, and navigation menus that feel like a poor version of the old “Whack-A-Mole” game.
Today’s Web user is on your Web site for one main reason: content. They are looking for answers to their questions! Are they interested in all of the flashy design features? To most users (including me), this is just extra eye-candy that can ... Read More >>
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