The other day, I noticed this retweet from one of SEO’s top voices, Dr. Pete Meyers (@dr_pete):
The point? Google has gotten noisier and, as a result, changed the strategy for many brands focused on better search visibility.
It’s no secret that it’s getting harder and harder to be noticed on Facebook from a marketing perspective. With various news feed and advertising changes, organic posts don’t find their way to your audience like they previously did. It’s frustrating, but there may be a new way forward.
Facebook Groups offers a different platform for interacting with an audience. It’s a more interactive approach, creating a sense of community among members and, ultimately, more value for those members.
In a sense, a Facebook Group is similar to your email marketing list. You have opt-in members who want to engage and are ready to consume your content.
Moz recently posted a fantastic blog post that includes step-by-step instructions for building your own Facebook Group. The author shows how he built a valuable Facebook Group for both his organization and his members. He also offers some tips for running a strong group.
It’s definitely worth a read, especially as you’re looking for new ways to engage your audience(s) in 2016!
The idea of content marketing is certainly hot right now. A strong content marketing strategy does a lot of promotional work for you, but also provides immediate value to your audience. This type of marketing can take many forms, but blog posts are a common way of generating buzz, traffic to your website and, ultimately, more patients/interactions at your organization.
Let’s set aside the technical aspect of creating and maintaining a WordPress blog for now and focus on the strategy of writing great content, getting physicians on board and putting that content to work for your marketing goals.