Our friends at Facebook are at it again. And by “it”, we mean shaking up the social world as only they can!
Actually, the changes aren’t too bad this time around, but they did announce some news recently that your healthcare organization may want to utilize in your own Facebook strategy.
Let’s take a quick look at the highlights.
It’s hard to ignore the latest Internet sensations sweeping across the Web. First there was Meerkat and it’s quick rise to — and even faster fall from — popularity. Then there was Periscope, which became a smash hit and all but made Meerkat a joke.
Regardless of the rivalry, the real conversation is around these live video streaming tools for the Twitter platform and if they make sense to add to your hospital’s social media tool set.
Our latest SEO webinar for healthcare marketers provided some insights into what your SEO strategy should look like for 2015 and beyond. We had many great questions during the presentation and just didn’t have the time to get to all of them. Because of that, I wanted to follow up and answer them here.
We’re always telling our clients how valuable content is to their overall search engine optimization strategy. Of course, content comes in many shapes and sizes, but in this case, we’re talking about your good ‘ol service line content — the content that does a lot of the heavy lifting for your website.
That’s why when Olmsted Medical Center (OMC) came to Geonetric for help boosting the search visibility for their women’s health services, we immediately dove in and started working on better content.
It’s no secret that mobile traffic is up significantly. After all, many of you are probably reading this very blog with some sort of mobile device. Even if you’re not, it’s probably within arm’s reach!
Google recently announced that they will start letting users know which pages in the search results appear to be mobile-friendly. It’s a useful feature that I think will really help users know which results to choose when doing a search.
According to Google, pages may be marked “mobile-friendly” if they avoid using technology such as Flash (which isn’t very friendly to mobile devices), has design and content elements that size appropriately for such devices (responsive design, anyone?) and they may even detect how far apart links are from each other.
One thing we know for sure in the world of SEO is that change is the only constant. Last week, Google made yet another algorithm change, this time targeting the location-specific search results.
And, yes, this one was also named after an animal. We would like to introduce you to “Pigeon!” (We’re not in charge of the names here. Promise.)
Do you have stakeholders in your organization constantly asking to be featured on your site’s home page? Well, the trick may be on them!
The truth is, users find their way into your website in many different ways. While the homepage may be a popular entry point, if your search engine marketing tactics (search engine optimization, pay-per-click ads, etc.) are working properly, users are finding their way to the exact landing page on your site that can answer their question. They may never see the home page!
One question Geonetric hears from clients is, “How do you keep up with all these changes in SEO, PPC, and social media?” Good question!
I shared my reading list with attendees of Geonetric’s 2014 eHealth Client Symposium: Camp Reboot, and thought others may benefit from this list as well. A word of caution: these blogs will turn you into a search marketing geek in no time flat.
So, what do I read in my free time to keep up with Google, Bing and the other cast characters in search and social media? Here’s my current reading list:
We all know the importance of YouTube on the Web today. It’s a go-to destination for many users looking for entertainment, how-to and health-related videos. Knowing who is watching your videos, how long they watch, and where they watch can be very valuable, especially as you make content creation choices.
Luckily, YouTube is providing more and more data to channel managers via YouTube Analytics. You can pull all sorts of data about the users who view your YouTube content on your channel or across the Web. You’ll find data such as:
If you’re looking to build an audience, YouTube is a great place start. After a few minutes of surfing around the popular video site, you’ll notice many successful individuals and organizations making a name for themselves on YouTube alone (some don’t even have a real website!).
Even more surprising? Some of the most popular videos are not exactly “professional” productions. (Thumbs up, everybody! Rock and roll!)
The Evolution of YouTube
If you spend much time in your YouTube account these days, you’ll notice many more options and features for content creators. YouTube has evolved into a true platform for content creators to build their audience and make a name for themselves or their brand.
So, how can you use YouTube to build your healthcare organization’s following?
With New Year’s upon us, it’s a great time to take a look at what you can all do in 2014 to make your hospital Web strategy better than ever.
Here are five ways to get started:
Take off your “work hat” for a moment.
Let’s pretend you’re having a routine physical at your local medical clinic. The day has come, so you drive to the clinic, follow all of the instructions you’re given, and proceed with the appointment.
Unfortunately, you had to wait an extra 30 minutes and when you finally got in, you felt rushed by the staff at the clinic. Your doctor was pleasant, but rushed, and the billing situation afterwards left a lot to be desired.
And then? You do it. You let your entire social media following know just how disappointing your experience was. From Facebook to Twitter, your message knows no bounds. Oh, and like many savvy social media users, you were sure to name the clinic and tag them in all of your posts too.
You wouldn’t be alone. These days when someone has a poor experience with a brand or organization, the first thing they fire up is their smartphone.
If you’ve worked with any of the awesome writers or strategists here at Geonetric, you’ve probably heard them advocating for the best user experience possible. Whether you’re looking at reshaping a single page of content, a complete information architecture overhaul or a new site design – be sure to keep the user central to your decision-making process.
User experience matters in so many ways, but more recently, Google has focused on the quality of a page in terms of search engine optimization (SEO). While it’s not really a brand new idea in the world of SEO, it’s worth revisiting.
“What are some tips for maximizing social media?”
At Geonetric, we get this question quite often. Whether you’re just starting out on social networks or trying to figure out what path to take with your current strategy, it can be difficult to make sense of it all.
With the growing number of social media platforms/networks, it’s not getting easier, either.
Here are five quick tips for getting the most out of social media for your healthcare organization: