If you’ve worked with any of the awesome writers or strategists here at Geonetric, you’ve probably heard them advocating for the best user experience possible. Whether you’re looking at reshaping a single page of content, a complete information architecture overhaul or a new site design – be sure to keep the user central to your decision-making process.
User experience matters in so many ways, but more recently, Google has focused on the quality of a page in terms of search engine optimization (SEO). While it’s not really a brand new idea in the world of SEO, it’s worth revisiting.
“What are some tips for maximizing social media?”
At Geonetric, we get this question quite often. Whether you’re just starting out on social networks or trying to figure out what path to take with your current strategy, it can be difficult to make sense of it all.
With the growing number of social media platforms/networks, it’s not getting easier, either.
Here are five quick tips for getting the most out of social media for your healthcare organization:
Marketing is a fast-paced discipline. Every day, new tactics and opportunities for getting your message out to your target audience are uncovered and vying for budget. Which tactics are best? How do you know if you should put your eggs in the billboard basket or the PPC basket? And how do you measure these tactics in a meaningful way, tying clicks and passerby’s back to actual procedures and service line volume?
No amount of gut instinct can tell you for sure.
A New Approach
That’s why we take a different approach at Geonetric. We launch Responsive Campaigns — campaigns that are flexible, nimble and easy to adjust.