Something is changing in the mobile search landscape and it might impact how you lay out your search engine optimization strategy in the future.
Enter the Intelligent Personal Assistant (IPA). You might know them by their formal names: Siri, Alexa, Google Assistant or Cortana.
There’s very little data right now on personal assistant usage, but one report suggests over half of adults (56%) are using tools like Siri on their mobile devices. The same report also suggests users in the 18-29 age group tend to use these tools more frequently.
If you’re just starting out with a new SEO project (either internally or with your web vendor), you’ll want to measure its success. Luckily, SEO is one of the many tactics that can be tracked closely so you can make informed decisions about next steps and strategy going forward.
With so many tools and platforms available to measure results, though, the big question is: Where can you get the best insights?
The other day, I noticed this retweet from one of SEO’s top voices, Dr. Pete Meyers (@dr_pete):
The point? Google has gotten noisier and, as a result, changed the strategy for many brands focused on better search visibility.
It’s no secret that it’s getting harder and harder to be noticed on Facebook from a marketing perspective. With various news feed and advertising changes, organic posts don’t find their way to your audience like they previously did. It’s frustrating, but there may be a new way forward.
Facebook Groups offers a different platform for interacting with an audience. It’s a more interactive approach, creating a sense of community among members and, ultimately, more value for those members.
In a sense, a Facebook Group is similar to your email marketing list. You have opt-in members who want to engage and are ready to consume your content.
Moz recently posted a fantastic blog post that includes step-by-step instructions for building your own Facebook Group. The author shows how he built a valuable Facebook Group for both his organization and his members. He also offers some tips for running a strong group.
It’s definitely worth a read, especially as you’re looking for new ways to engage your audience(s) in 2016!
The idea of content marketing is certainly hot right now. A strong content marketing strategy does a lot of promotional work for you, but also provides immediate value to your audience. This type of marketing can take many forms, but blog posts are a common way of generating buzz, traffic to your website and, ultimately, more patients/interactions at your organization.
Let’s set aside the technical aspect of creating and maintaining a WordPress blog for now and focus on the strategy of writing great content, getting physicians on board and putting that content to work for your marketing goals.