GE Healthcare has been running a series of commercials about their participation in the eHealth industry. The ads ran during the Super Bowl and the Olympics, so the messages have come with a price tag. The Super Bowl ad is the one that fascinates me.
It’s a great video from a marketing perspective – engaging, thought-provoking, and memorable. Plus there’s a chuckle at the end.
But it’s also indicative of what I see is the problem in healthcare. I know the GE ... Read More >>
You’ve seen the difficulties in reforming healthcare at a national level. Even changing significant parts of healthcare delivery in a single organization is complex and fraught with technical and political challenges.
One area we’ve seen this is in the adoption of patient portals. Some healthcare organizations have adopted EMR-centric patient portals, which for a purebred organization can work great. But for most hospitals and IDNs, the situation is far murkier because:
The EMR vendor doesn’t have a patient portal (or they do, ... Read More >>As I sit reviewing a stack of VitalSite release notes two-inches thick I can’t help but think… Man! We got a LOT done last year! And this isn’t even considering what our project managers, designers, content strategists, IT and marketing departments accomplished last year. This isn’t even touching on what our clients achieved last year. This is just looking at what our product team completed in 2009 – and wow, I’m impressed.
And it’s not just about quantity – we got a LOT ... Read More >>
When was the last time you spoke to your vendor’s CEO? (When was the last time your vendor’s CEO called you about anything?) As the CEO at Geonetric, I’m available to take a client’s call just about any time. And as I mentioned in my ‘This is the CEO Calling…’ post, Sandra (VP, Client Services) and I initiate a call to every client every quarter to get their feedback.
Client Satisfaction is the overall measure of Geonetric’s performance from the client’s ... Read More >>
I just attended Greystone.Net’s Healthcare Internet Conference in Las Vegas. It’s an excellent program covering a lot of territory from social media strategies to portal products and EMR integration.
In a couple of presentations, the speakers have been picking on various social media failures, and United Airlines has twice gotten mocked for its lack of social media prowess. (Note: I have no reason to defend United, though I flew them to Las Vegas and my flights out were just fine.) But listening ... Read More >>
I have three quick stories:
I was driving back from Michigan last week and did an informal survey of the billboards on the way back. Healthcare, of course, spends quite a bit on outdoor advertising, so a good chunk of them were for hospitals. Excluding fuel and restaurants, the remaining industries represented in my survey were: casinos, adult entertainment venues, roll-your-own cigarette stores, fireworks outlets, car dealerships, trial lawyers, and alcoholic beverages of various types. Perhaps it was just the region ... Read More >>Every quarter, I call each client to get feedback on where we’re doing well, and where we need to improve. (If you recall, this past June we publicly posted our Client Satisfaction scores for the world to see.) As a CEO, the feedback is always fabulous, even if we’re discussing a problem. I still want to hear it from my clients in an unfiltered way.
We measure this every quarter, across every client, and try to include client representatives from every ... Read More >>
Last week Inc. announced its annual list of the 5,000 fastest-growing private companies in the country. Geonetric made the list – for the third year in a row.
And, we’ve improved on our ranking each year. That’s not an easy thing to accomplish – in fact, I don’t know of anyone else in our industry who has shown such growth.
In the last three years we’ve reported sales growth of more than 250 percent – and jumped more than 600 spots on ... Read More >>
When asking hospitals what makes a good Web site, we often hear terms like “interactive capabilities,” “easy to use” and “has lots of content, especially educational content.” While these aren’t necessarily wrong, it’s what’s not on this list that’s disappointing.
Imagine asking Michael Dell about what it is that makes Dell.com “good.” Or Jeff Bezos about what makes Amazon.com a “good” Web site. Of course it has to be easy to use. But strategically, the thing that makes dell.com or amazon.com ... Read More >>
Nine years ago, Genesis Health System in Davenport, Iowa, took a chance and hired Geonetric to implement a newfangled “Content Management System” with a series of applications designed specifically for hospitals.
Since then, Genesis and Geonetric have done some amazing work together. Here are some highlights:
Launched two complete redesigns, Created one of the nation’s first bariatric patient blogs, Put urgent care wait times on the Web site, Constructed an advanced policy and procedures system, and Developed a comprehensive intranet.The goal has been to keep Genesis ... Read More >>
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