Eric Engelmann

Author Archives: Eric Engelmann

President & CEO

Eric has provided strategic direction to Geonetric since its founding in 1999.

He has led Geonetric to many astounding accomplishments, including being named to the Inc. 5000 list of the fastest growing companies in the country for three years in a row, being recognized as the best place to work in the Iowa City/Cedar Rapids Corridor by The Edge Magazine, and witnessing Geonetric clients winning 28 awards for Web excellence in 2009 alone.

Recognitions such as these illustrate his dedication to providing a superior product, working with innovative hospitals, as well as hiring talented, fun people.

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Smart Becomes Smarter

We’re excited to announce that our next release, VitalSite 5.2.7 is finishing final testing, and includes 48 new features and improvements. Each quarterly release is packed with items big and small, and is part of our way to keep clients at the forefront of eHealth. Most of the new capabilities were requested by our clients, and range from minor enhancements to big new ideas.

One of my favorite new features builds on one of our core technologies: SmartPanels.

SmartPanels gives you the ... Read More >>

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Not to Brag, But…

Usually I’m trumpeting the great work done by my team at Geonetric, but today I’d like to talk about our clients’ great work. One of the best things about working with smart clients is they do such amazing things!

A couple of examples I thought to highlight for you:

Mercy Medical Center yesterday featured a live colonoscopy on their website. It’s of a Mercy employee undergoing the procedure, while simultaneously live tweeting the event on Twitter, and broadcasting each step on Facebook! ... Read More >>
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Icing on the Cake

A few years ago, we transitioned our software engineering team to an agile software development method called Scrum. It was a huge change for us, but in essence it was designed to:

Focus efforts on a single core product Ensure we innovate quickly, try out new ideas and test them rapidly Release a constant stream of upgrades of our Web and Patient Portal products to all clients every 90 days Respond quickly to marketplace input as technology and trends change

At the time I characterized the ... Read More >>

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Are You Listening?

I just read an annoyingly provocative article by Mark Cuban, one of those billionaire types who needs a bit more attention in the social media realm. He claims “you should NEVER listen to your customers” and, falling for the bait, thought I’d post on the matter.

So here’s my similarly inflammatory response:

Three things Mark’s company did WRONG in failing to listen to his customers:

1.  They listened to the wrong customers. There are a lot of people who interact with ... Read More >>

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Houlihan’s and Healthcare – Everyone’s Jumping on the Social Media Wagon

I recently read a Fast Company article about how Houlihan’s is using social media to drive growth.

According to the article, Houlihan’s was tired of being outspent and outshouted by Applebee’s and Chili’s in mass media, so Houlihan’s decided to target millennials by creating a social-networking site, HQ, which is an invite-only brand community of 10,500 “Houlifans.” The site serves as a virtual comment card, and the feedback has allowed the company to rebrand itself and revamp its new tapas-style product ... Read More >>

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Join the conversation!

GE Healthcare has been running a series of commercials about their participation in the eHealth industry. The ads ran during the Super Bowl and the Olympics, so the messages have come with a price tag. The Super Bowl ad is the one that fascinates me.

It’s a great video from a marketing perspective – engaging, thought-provoking, and memorable. Plus there’s a chuckle at the end.

But it’s also indicative of what I see is the problem in healthcare. I know the GE ... Read More >>

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Step by Step Patient Portals

You’ve seen the difficulties in reforming healthcare at a national level. Even changing significant parts of healthcare delivery in a single organization is complex and fraught with technical and political challenges.

One area we’ve seen this is in the adoption of patient portals. Some healthcare organizations have adopted EMR-centric patient portals, which for a purebred organization can work great. But for most hospitals and IDNs, the situation is far murkier because:

The EMR vendor doesn’t have a patient portal (or they do, ... Read More >>
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2009: A Year of Speed and Innovation

As I sit reviewing a stack of VitalSite release notes two-inches thick I can’t help but think… Man! We got a LOT done last year!  And this isn’t even considering what our project managers, designers, content strategists, IT and marketing departments accomplished last year. This isn’t even touching on what our clients achieved last year. This is just looking at what our product team completed in 2009 – and wow, I’m impressed.

And it’s not just about quantity – we got a LOT ... Read More >>

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Every Client, Every Quarter

When was the last time you spoke to your vendor’s CEO? (When was the last time your vendor’s CEO called you about anything?)  As the CEO at Geonetric, I’m available to take a client’s call just about any time. And as I mentioned in my ‘This is the CEO Calling…’ post, Sandra (VP, Client Services) and I initiate a call to every client every quarter to get their feedback.

Client Satisfaction is the overall measure of Geonetric’s performance from the client’s ... Read More >>

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Why Hospitals Are Like Airlines – Even if They Can’t Admit It.

I just attended Greystone.Net’s Healthcare Internet Conference in Las Vegas. It’s an excellent program covering a lot of territory from social media strategies to portal products and EMR integration.

In a couple of presentations, the speakers have been picking on various social media failures, and United Airlines has twice gotten mocked for its lack of social media prowess. (Note: I have no reason to defend United, though I flew them to Las Vegas and my flights out were just fine.) But listening ... Read More >>

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