When it comes to providing mobile users the best online experience, many healthcare marketers think going responsive covers everything. And, with most healthcare organizations reporting 30-60% of all traffic coming from mobile devices, they’re not wrong.
But it’s just the beginning of creating the best user experience (UX) possible.
Here are four ways you can go beyond responsive and continue to deliver exceptional UX to your mobile users.
Great health systems are always evolving. The same is true of their websites.
Avera Health is a large, integrated health system. Based in Sioux Falls, S.D., Avera serves more than 100 communities throughout South Dakota, Minnesota, Iowa, Nebraska and North Dakota.
Avera and Geonetric have been partners since 2005. Over the years we’ve redesigned their site a few times, each version offering new visual design, enhanced functionality and improved user experience.
Avera’s updated site launched earlier this month and, from its stunning design to the impressive new content, this site is a show-stopper.
Here are a few of the highlights.
Establishing an effective SEO strategy in today’s mobile age requires you to include local search efforts. According to Google, more searches take place on smartphones than computers – and combine that stat with the fact mobile users expect information returned or presented to be localized. Mobile users also expect the information returned to be accurate. But that’s not always the case – which frustrates searchers and healthcare marketers alike.
It’s time for you to take control of your local listings and get on the path to optimizing your organization for local search. We’re here to help show you how.
Altru Health System’s orthopedics clinic was going through some changes. The growing service line was moving to a new facility and underwent a brand change – including getting a new name, Altru Advanced Orthopedics.
It was the perfect time to build a new microsite. Continue reading
When you have great doctors, you like to show them off.
Wheaton Franciscan Healthcare in Southeast Wisconsin has great doctors but was concerned about the lack of provider reviews on external sites like Healthgrades and Vitals. In their experience, only a handful of their doctors had profiles with ratings and reviews on those sites, some of which weren’t reflective of the quality of care being provided, and none of the providers had enough feedback to be statistically significant.
In addition, Wheaton Franciscan’s marketing team knew consumers were using ratings and reviews as a decision support tool both inside and outside healthcare. And they know that with changes in healthcare reform, those consumers will only become more active in decision making as they are asked to cover more and more of their own healthcare expenditures.
For Wheaton Franciscan, these two issues made launching their own provider ratings and reviews more important than ever. They partnered with Geonetric, their digital marketing agency, to make it happen.
Tying your hospital’s organizational goals to web goals can be difficult just in theory. It’s even harder to do in real life. Setting up conversion funnels, tracking ROI, pulling data out of your CMS platform and into your CRM, working with other stakeholders to track new patients into the system, etc. It truly takes a village to get to real ROI.
Media is everyone’s job. This is just one of the insights Bob Szafranski shared with a room full of attendees at this year’s SHSMD Annual Conference in Chicago. As a senior vice president at public relations powerhouse Edelman, he’s worked with numerous healthcare organizations to help them tell stories that get picked up by the media.
So what’s the secret to the perfect pitch? Here’s some tips of what to include in your news release:
- Data: Be able to back up what you’re saying. What’s new? What’s improved?
- Drama: You have to humanize and personalize the story. Be aware of privacy issues, but do your best to include a patient element.
- Dimension: Figure out if this is a local or national story and package accordingly. Remember, not every story is a national story but don’t underestimate the potential of your pitch. Many national news outlets have weekly or daily health reports or health sections online and they need content.