GeoVoices

How Can Meaningful Use Be Abused?

August 24, 2010 – 6:38 am

I have a bit of a paranoid streak. Not of the foil hat-wearing variety (at least not yet), but I do look for places where organizations may be playing a little fast and loose to meet their objectives.

So now that the definition of Meaningful Use has settled and we know the key components to making it a reality – such as how certification programs will work – my brain has immediately wandered off to find opportunities for strategic abuse. Now ... Read More >>

Posted in Category(s): Industry Trends Tagged: HITECH, Meaningful Use Comments (0)

Plays Well With Others

August 20, 2010 – 8:08 am

Geonetric is a full-service Web provider. We have a host of experts on staff – from award-winning Web designers to certified Google AdWords professionals, from forward-thinking strategists to methodical SQL database developers.

Even so, in the sales process, I’m occasionally asked about how we work with other vendors. For any number of reasons, a marketing team might prefer we use a design from their ad agency or an IT staff might want us to integrate functionality rather than moving data from ... Read More >>

Posted in Category(s): VitalSite, Web Site Launch Comments (1)

Consumers Don’t Trust Social Media for Health Information – Should We Care?

August 19, 2010 – 9:09 am

Consumers don’t trust social media for health information – should we care? New research from BVK places social media at the bottom of a list of 18 surveyed items in terms of the credibility associated with those sources of health information. The research was presented in an article by BVK’s Joel English in a recent issue of Healthcare Strategy Alert (2010 Issue 3). New information, to be sure. With the high levels of credibility given to healthcare on the Internet in general, ... Read More >>

Posted in Category(s): Best Practices, Industry Trends, Social Media Tagged: credibility, Research, Social Media, Strategy Comments (1)

On The Go… Geonetric Clients Take Their Sites on Mobile

August 9, 2010 – 7:02 am

Geonetric has always created highly accessible sites for our clients. But with an increasing number of people using mobile devices, the term “accessible” these days has a much broader meaning. That’s why we’ve begun to create separate mobile sites that enhance the user experience, offering focused content, easy navigation and fast access to vital information…all on the smallest of screens. Read more about three of our most recent successes.

Southern Regional Health System uses its mobile site to reinforce its reputation ... Read More >>

Posted in Category(s): Uncategorized Comments (0)

The Value of Iterative Development

August 6, 2010 – 6:35 am

Evaluating a software platform against your organization’s current needs is relatively simple when compared to anticipating how that software will serve your needs years into the future. It can be very challenging to take a long-term view when your organization’s evolving goals are combined with rapid changes in the industry, technology, and consumer behavior.

That’s why you need a technology strategy that is agile, flexible, and responsive. And if you’re selecting a technology partner, you should be looking for those characteristics.

Geonetric ... Read More >>

Posted in Category(s): Uncategorized Comments (0)

The Case for Mobile Communications in Healthcare

August 5, 2010 – 7:54 am

As if you didn’t already have enough channels for connecting with health consumers – Web, email, patient portal, and a seemingly endless flow of social media platforms – there’s another one to add to the list: mobile communications.

Many of you may be hesitant to add another vehicle to an already hard-to-manage communications arsenal, but this is a market and a tool you simply can’t ignore.

With roughly 91 percent of US adults carrying a mobile phone (some 285 million mobile phones ... Read More >>

Posted in Category(s): Uncategorized Comments (1)

Congratulations to Geonetric’s Most Wired

August 3, 2010 – 2:00 pm

What does it mean to be “most wired?” More than it used to. That’s according to H&HN Most Wired Survey. The survey has been going strong for more than a decade and provides a comprehensive snapshot of how information technology is being used in hospitals.

A lot has changed in healthcare IT over the last decade, and the H&HN survey has changed to accommodate the advances. For example, this year’s survey included questions on meaningful use and the scoring ... Read More >>

Posted in Category(s): News, ehealth Tagged: Industry News, News Comments (1)

Cover Story Features the Patient Portal – Where It’s Been and Where it’s Going

July 29, 2010 – 7:27 am

Our own Ben Dillon and long-time client and patient portal advocate, Ken Croken, of Genesis Health System, teamed up recently to discuss patient-centric websites, and landed the cover of the Society for Healthcare Strategy and Market Development’s (SHSMD) member newsletter, Spectrum.

Ben and Ken are no strangers to discussing patient portals together, having co-presented last year at H.S.I.’s Healthcare Internet Conference and slated to appear at SHSMD’s 2010 annual conference this fall. The reason their knowledge is so sought-after? While ... Read More >>

Posted in Category(s): Consumer Expectations, Healthcare, Industry Trends, News, Patient Portal, ehealth Tagged: Consumer Expectations, ehealth, Genesis Health System, Geonetric News, Healthcare, Industry Trends, Patient Portal, patient portals, SHSMD Annual Conference Comments (0)

The Old Spice Guy is Clever, But…

July 28, 2010 – 1:38 pm

“Look at your man. Now look at me. Now look back at him. Now back at me. Sadly, he isn’t me…” Old Spice body wash has put together perhaps the most talked about ad campaign of the year. The campaign, starring Isiah Mustafa as an over the top parody of the superconfident manly-man has been a hit and has spawned a fantastic viral campaign, particularly after the brand took things up a notch by having the Old Spice guy respond ... Read More >>

Posted in Category(s): Uncategorized Comments (5)

Building on Success: Southern Regional Launches Impressive Intranet

July 27, 2010 – 2:30 pm

An intranet site can be a powerful tool to improve transparency and internal communications – but only if it’s user-friendly and highly-functional. And of course, it needs to reflect the organization’s brand and extend information already being distributed on the Internet site.

Those were the challenges presented as we kicked off an intranet project with Southern Regional Health System earlier this year.

On the plus side: 1) we’d already partnered with them to deliver a highly successful Internet site, so we were ... Read More >>

Posted in Category(s): Content Management (CMS), News, VitalSite, Web Site Launch Tagged: Content Management (CMS), Geonetric News, intranet, Intranet Launches, News, VitalSite, Web Site Launch Comments (0)

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