A hospital website is by its very nature a large and ever changing organism. Even worse, there are two dramatically different audiences your website must engage: people and web crawlers. If your website design neglects web crawlers, search engines will take their revenge and no one will be able to find your content. Fortunately, there steps we take – and you can too — to keep those crawlers happy.
It turns out search engine web crawlers are lazy. They spend a lot of time crawling through complex sites, some of which don’t provide a map, trying to understand where the canonical content is and whether content is secure. Here at Geonetric, we do everything we can to make it easy for them so your content is indexed more frequently and accurately. Here’s how.
About two months ago, at the Geonetric client symposium, we launched the beta version of our new Form Builder. This new tool allows our clients to build their own forms and publish them to their websites. Our goal with Form Builder is to provide clients the ability to easily iterate on their form designs, have more direct control over their interactions with consumers and increase the form-related work they can do on their own.
Throughout the process of building this product we have been living our agile principles: learning about the product through direct client input, continuously improving, and using a combination of qualitative and quantitative feedback to determine the priority of new features and refinements.
Doesn’t it sound fun to go diving in the Caribbean or to go camping alongside penguins? It does! And the people who market these types of adventures do so in creative ways that don’t feel like marketing. They create great content – the kind of content that consumers love to read and want to experience themselves.
And, according to David Meerman Scott’s opening keynote at the Healthcare Marketing and Physician Strategies conference, healthcare can market this way too. No, you don’t need sand or ocean water or even penguins.
What you need is to write interesting content. How you ask? The key is relevance.
We did it again! The results of this quarter’s client satisfaction survey (and yes, we do it every three months) shows that our clients continue to value Geonetric as their Web partner. Last quarter, we hit an all-time high overall score of 5.32 on a scale of 1 (lowest) to 6 (highest). This quarter, we maintained that impressive score.
We have a pretty lofty goal for response rate. We need 70% participation, every survey. And you know what? We’ve consistently exceed that goal for more than two years. This time around, 73% of our clients participated in the survey and 92% of those respondents gave us a 5.0 or higher overall score!