We hear about healthcare mergers and acquisitions every day. Hospitals and medical groups are frequently joining up to offer more services and resources for their patients. But what does that mean for their Web presence? Most organizations know they need to invest in a great Web presence but are unsure how their Web initiatives will scale as their organization changes. If you’re wondering how to build a site that can grow and change with your organization, read on!
Cone Health has been a Geonetric client since 2012. They launched an impressive new site just before merging with Alamance Regional Medical Center (ARMC). This merger brought up many questions in terms of online efforts:
- How would this change their Web strategy?
- Was all the hard work on the Cone Health website for nothing?
- How should ARMC update their Web presence to account for the merger?
As both organizations quickly found out, Geonetric’s VitalSite content management software had them covered! When Cone Health merged with ARMC, it became clear that sharing the same VitalSite installation was the way to go. This approach gave both organizations the advantage of allowing them to utilize cross-promotion of their content and modules, while still allowing the organizations to maintain their unique identities. With VitalSite’s FlexFilter dynamic content technology, you can enter information just once and select the specific sites it should appear on, saving everyone time.
The teams were able to work collaboratively and share knowledge that brought out the best of both the Cone Health and ARMC sites! If your Web team could use some help with an upcoming merger, contact us today to see how VitalSite’s flexibility can be the foundation of a scalable Web strategy.
I’m very excited to announce our new eBook – Digital Marketing in Healthcare, which outlines the findings from Geonetric’s recent survey of 250 healthcare organizations!
If you are involved in the Web, digital marketing, advertising or social media in healthcare or if you manage or support people who are, this report will provide critical intelligence to help your organization to be more competitive online, such as:
- What do your competitors spend on digital?
- How are organizations like yours staffing their digital marketing efforts?
- What capabilities are healthcare organizations adding to the online mix this year?
- What digital marketing tools do they find most valuable?
- Is anyone actually using Vine?
You’ll find these insights and much more right here!