At the end of January, I had a chance to share the top three trends to focus on in health care digital marketing for 2015. If you missed it, please feel free to download the session or watch the video. I answered some great questions, but there were certainly more I couldn’t get to within the hour. So let’s answer them now!
What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?
Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.
Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.
On Sunday afternoon, while my husband hunkers down in his man cave for an afternoon of football, I find myself at peak homeowner performance: Cleaning, fixing, and organizing.
There’s something satisfying for me when I pull out all the contents of a drawer or closet, decide what I need to keep and what I can donate to the local resale stores. It feels like a job well done: The clutter is out and sanity in my space is restored.
That’s probably why I enjoy being a content strategist.
Drama. Likable characters. A happy ending.
Keys to a great story, right? They can also be keys to compelling Web content – as we learned last month at Camp Reboot, Geonetric’s ninth annual eHealth Symposium.
For those of you who weren’t able to join us, here’s a recap of a presentation from a member of our content team:
Great storytelling can expand your healthcare brand, according to Michelle LeCompte, Geonetric’s director of content services. Stories capture attention, connect with the reader and continue to resonate after they’re told. Stories engage our emotions – and have been proven to convert behavior. Michelle shared:
“Brands that connect with their buyers on an emotional level will see two times more impact than marketers trying to sell functional value.”
Her point? When it comes to marketing, feelings win out over facts every time.
With the recent release of VitalSite 8.0, we introduced Notes, a helpful new feature designed for the teams and individuals responsible for planning, creating and maintaining the content of hospital websites.
Because Notes are right next to the content they describe (but are visible only to administrators and never to the public), content teams can easily communicate with each other about the pages, panels, providers, services, locations or other VitalSite objects they work on and govern. If you’ve worked on websites for any amount of time, you know how helpful this type of capability can be.