Meet Lindsey, a social media and Google Analytics guru! Lindsey joined the Digital Marketing team in April as a Digital Marketing Coordinator. But there is more to Lindsey than creating stellar campaigns and analyzing data. Check out what our newest #GEOSTANDOUT had to say when we asked her some pretty important questions.
Geonetric is known in our industry for providing top-notch service. It’s because of the awesome client advisory team we’ve assembled. Meet Carey, the newest member of the team and another #GEOSTANDOUT.
At Geonetric, Agile coaches are an important part of our culture. They are relentlessly focused on improving team and individual performance. We’re excited to welcome our newest coach, Sarah Ernst. Here’s some more out about our latest #GEOSTANDOUT.
Geonetric hired about 20 new employees last year – and with that kind of growth it’s hard to get to know all the new people delivering amazing websites and digital marketing to our clients. That’s why our human resources team decided to introduce new employees and share some interesting (and random!) facts about them.
First up, Cole. Cole joined Geonetric’s content team in January as a Web Content Writer. We asked Cole some pretty important questions in order to get to know him better.
Here in Iowa, we recently tallied some very important votes. Here’s what I see as the big takeaways.
- Near-record participation: From both sides of the aisle, we had fabulous representation. I firmly believe the process works best when as many voices as possible are heard. So participation is an important metric, and we work hard to encourage as many to participate as possible.
- A winner by a razor-thin margin: Everyone has expectations and goals. So when you hit a personal goal – something you’ve worked hard to achieve – by even the slimmest of margins, it’s difficult not to bask in the victory.
- Come-from-behind surprises: Each time we go through this process, there are predictions of winners and losers…and then there are some results nobody on the outside predicted. Those unexpected results are important, and not just because they help keep the process interesting and the voters engaged. They’re important because they expose the hard work and focus that are happening every day behind the scenes.
- Clear momentum: And then there’s that all-important momentum. Not a top-vote-getter, it’s something that shows such a surge, the results actually change the conversation and platform. We certainly saw that in the results.
Our mid-year client satisfaction survey was a success in so many ways.
One, more than 80 percent of Geonetric’s clients responded. Maybe that’s because clients know we listen and they’re eager to share their thoughts. Or, maybe it’s because we gave away four $100 giftcards to random participants! Either way, we’re thrilled when we get feedback from so many of our clients and can really dive deep into what’s working and what needs improvement.
Two, the biggest area we need to focus on is an area we’re aware of and have already applied considerable pressure: our backlog. We’re excited to see these scores improve as new team members get up to speed.
And three, it’s so much fun to be in a position to share some of the amazing comments we get. Client advisors are called out by name over and over again for consistently delivering top-notch service. Established clients appreciate the new functionality that our engineering team delivers. New clients rave about the launch process.
So let’s dive in and take a closer look.
Geonetric has been doing our quarterly client satisfaction survey for a few years now. It’s a valuable tool for gathering feedback from our clients and making sure we’re all aligned on the right path … and we’ve been seeing great results.
In an agile environment, however, periodic retrospectives are a critical component – even when things seem to be running smoothly. A retrospective is a planned meeting that gives a team the opportunity to reflect and adapt. In a typical retrospective, we ask three overarching questions:
- What’s going well?
- What could use improvement?
- What actions should we take?
We applied those questions to our Client Satisfaction Survey process … and here are our observations and interpretations.
Have you logged into Facebook today? If so, you’ve likely seen at least a few new ice bucket challenge videos in your news feed. And it’s not slowing down! In fact, the Geonetric client advisor team was recently nominated — and accepted — the challenge. It’s simple. Pay a $100 donation toward ALS research to stay dry, or donate $10 and dump a bucket of ice water over your head. Then, nominate your friends to do it.
Here’s what we learn from this viral campaign, which has raised over $88 million in a matter of weeks:
Drama. Likable characters. A happy ending.
Keys to a great story, right? They can also be keys to compelling Web content – as we learned last month at Camp Reboot, Geonetric’s ninth annual eHealth Symposium.
For those of you who weren’t able to join us, here’s a recap of a presentation from a member of our content team:
Great storytelling can expand your healthcare brand, according to Michelle LeCompte, Geonetric’s director of content services. Stories capture attention, connect with the reader and continue to resonate after they’re told. Stories engage our emotions – and have been proven to convert behavior. Michelle shared:
“Brands that connect with their buyers on an emotional level will see two times more impact than marketers trying to sell functional value.”
Her point? When it comes to marketing, feelings win out over facts every time.