Geonetric Clients Really Like Us!

When I review the results of our quarterly client satisfaction survey, I feel a lot like Sally Field felt when she won the Oscar® for Best Actress in 1985.

“This time I feel it, and I can’t deny the fact that you like me. Right now you like me!”

There is no denying the fact that our clients like us. And that’s a really great feeling!

To put some numbers behind those emotions (because we’re all about the data!), this quarter’s survey again surpassed our targets for both participation level AND satisfaction ranking.

  • 72% of our clients completed the survey, slightly higher than our 70% goal.
  • Clients ranked us at 5.21 on a scale of 1 (lowest) to 6 (highest), well above our target of 5.0.

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Building a Democratic Workplace at Geonetric

worldblu certification

Today Geonetric was certified as a Democratic Workplace by WorldBlu. We’re proud to be a company that values its employees and actively works to create such a positive workplace culture.

Geonetric has always been a great place to work. About 18 months ago, we took that a step further – we said “great culture” has to mean more than just amenities like free food and a flexible work environment. So we eliminated our formal management hierarchy and instead created self-organizing, self-managing teams. That was a pretty major step toward a democratic workplace, even before we knew that was a “thing”.

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Clients Still Satisfied? Check.

Client Satisfaction Graph
We did it again! The results of this quarter’s client satisfaction survey (and yes, we do it every three months) shows that our clients continue to value Geonetric as their Web partner. Last quarter, we hit an all-time high overall score of 5.32 on a scale of 1 (lowest) to 6 (highest). This quarter, we maintained that impressive score.

We have a pretty lofty goal for response rate. We need 70% participation, every survey. And you know what? We’ve consistently exceed that goal for more than two years. This time around, 73% of our clients participated in the survey and 92% of those respondents gave us a 5.0 or higher overall score!

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Show Your Community Manager Some Appreciation!


Betty White Facebook and the Twitter GifToday is the fifth annual Community Manager Appreciation Day! Almost every organization big and small has some form of community manager. Traditionally the role of community manager applies to anyone who interacts with the public representing their organization. Most commonly this role is associated with someone who manages the organization’s social media channels. Whenever you interact with a brand online, there is (hopefully) a community manager on the other end responding to you in a timely manner.

When I get asked what I do for Geonetric I typically don’t respond with “Community Manager” simply because it’s not a widely recognized title. If I do, most people hear the word “manager” and instantly assume I manage a team of marketers (which isn’t the case since we don’t have managers at Geonetric). Instead I tell people that I’m a Digital Marketing Strategist. The broader title is a better representation of what I do since very few community managers like me just do that one role (unless you work for McDonalds or other very large corporation).

Community managers often wear multiple hats at their organizations. We have a hand in public relations, customer service, content marketing, marketing strategy, research, analytics, branding, and can touch many other departments in an organization beyond marketing.

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Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2013

Happy 2014 From Geonetric

Before looking ahead sometimes it’s important to learn from the past. Taking a look at the popular topics from webinars, blog posts and tweets from the past year provides a snap shot at past trends. Content marketing, social media and search engine optimization continue to be hot topics for healthcare marketers. Geonetric will be here throughout 2014 to keep you informed through our GeoVoices blog, free monthly webinarseHealth Spotlight eNewsletter, eHealth articleswhite papers, eBooks and on Twitter.

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Maintain, Don’t Gain


Dessert Table

With the holiday season just around the corner, there’s a lot to get excited about. And, for a lot of us, that means enjoying some delicious food!

First it’s the juicy Thanksgiving turkey with all the fixings and Grandma’s yummy homemade pumpkin pie. Next, you’re whirled away into the endless barrage of sweet treats, candies and melt-in-your-mouth goodness for the entire month of December. Don’t forget about all of those holiday dinner parties where you will wine and dine to your heart’s content. After all, it’s the holidays and you deserve to celebrate! Finally, move right on into New Year’s where you’ll have one last hurrah and ring in 2014 by sampling even more delectable goodies and fine wine.

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What We Are Thankful For at Geonetric

give thanks card on table

Social media – it’s a powerful way to communicate.  As you’ve probably noticed in your news feed, thousands are participating in a 30-Day Thankfulness Challenge on Facebook. Seems like everyone is sharing all the things they are appreciative of this holiday season and beyond. The client advisory team at Geonetric wanted to join in on the fun so we decided to share what we are thankful for.

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Client Advisors Are Here to Save the Day


man and woman dressed as super heros

What is the difference between a project manager and a client advisor?

It’s an interesting question and one we at Geonetric have been answering for some time now. During our company-wide roll out of agile, we refined some of our internal roles, and with that came the transformation of our project managers.

Geonetric’s project managers have always handled more than just timelines and budgets. We are a very hands-on group – we do everything from place content to test new website functionality.

But now, we’ve taken on more of an advisory role. What does that mean for our clients?

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Humanizing Work: Conference Review

About 1/20 of the giant post-its capturing learning at the Humanizing Work Conference.

A number of the readers of GeoVoices are other companies using Agile methods, or considering it, because Geonetric is particularly aggressive in using Agile methods. If you’re interested in Agile, this post is for you. If not, feel free to skip this one!

Our Agile coach, Richard Lawrence, and his company Agile For All, put on a conference called Humanizing Work this week for advanced practitioners of Agile. Everyone had at the minimum been through a full Agile training program already; most had been involved with Agile for quite some time, some for many years. Attendees ranged from very large, well known corporations to small businesses and everything in between. Continue reading

Voice of the Customer versus Survey Fatigue

Photo of a man holding his hand to his ear.

It’s a well-documented fact that Geonetric surveys our clients every quarter to find out how we’re doing. In fact, we just wrapped up our Q3 survey.

Some might ask why we survey so frequently. Doesn’t that lead to survey fatigue? Aren’t we worried about over-surveying leading to skewed results and lowered response rates?

On the other hand, good businesses have to pay attention to the “Voice of the Customer.” What are their preferences, expectations, and experiences with our company?

So how do we balance these two seemingly conflicted questions?
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Geonetric’s 6th Scrumiversary

Geonetric Retro Meeting

In October of last year, I wrote about how we were using Scrum to drive agile marketing campaigns. This ended up being our pilot program to see if Scrum works outside of the software world.

We found out a lot of what makes Scrum so great does in fact work outside the walls of software, just not everything. We actually deemed the practice “Scrum” (yes, making finger quotes when you say it!).

A year later all of our teams are using some elements of Scrum, and to a much greater degree, embracing the constructs of Agile that help us get things done. We are trying not to call it Scrum either, when it’s not.

Our software teams still embrace Scrum and the rest of our company has learned a thing or two from this.

Agile-versary??? Stay tuned for more about this exciting effort in the next few months!

But Did We Enjoy Doing It?

Photo of Bill Basler working

So what is Operation Overnight?

The ultimate test of team dynamics. A collaboration of goals. And, a leap of faith into the unknown. You’re put on a team you don’t work with regularly. You have one day to build a new Web site. From scratch. At the end of that period of time, it has to be delivered. To make it even more challenging, you don’t really know many of the requirements going in.

If you got that project at work, I’m sure you’d think about getting the old resume together. What happens if you don’t get it done? What if there are too many requirements? What if you don’t like the people you’re working with? How do you know if your deliverable will be good enough?
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Operation Overnight: Making a Life by What We Give

Photo of a thank you card reading, "Thank You Geonetric!"

Why Operation Overnight? Why 24 hours?

We don’t stay up 24 hours because it is a cool thing to do, we stay up 24 hours to touch lives. And we touch lives through the websites that we build for these very deserving non-profits in our community. We give by doing what we do best – helping these organizations create a presence on the Web that will enable them to reach more people – people that might need help as well as people that may want to donate their time or money.

It’s that simple.
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Scrum, Minimum Viable Product and Operation Overnight

Image of Geonetric's Operation Overnight logo

Last week Geonetric held its second annual Operation Overnight, a 24-hour volunteer event that brings teams from across Geonetric together with local area nonprofits in need of website makeovers (or even first websites). Despite it being a 24-hour event with the feel of a hackathon, many of the basic tenets and concepts from Scrum are applicable. In fact, I posit that a Scrum approach is more important, not less important, for an event like this.

Breaking the day’s work into manageable sprints, having a sprint board, hourly standups, retros, and a clear investment in backlog grooming — all help. In fact, this year I introduced a new concept to our Operation Overnight team: the Minimum Viable Product (MVP). What’s an MVP? Kenneth S. Rubin, noted Scrum theorist and author, introduces it this way:
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