UNM Health Launches New Brand, Website

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University of New Mexico Hospitals, UNM Sandoval Regional Medical Center and other affiliated facilities in the Albuquerque region provide care for more than 200,000 New Mexicans each year while also serving as a site for training medical students, researchers and other health professionals through the various schools and programs nestled under the Health Sciences Center.

To keep up with the growing needs of its patients, students and beyond, the Health Sciences Center decided to bring a more streamlined approach to sharing its top-quality programs and services with their communities. In the process, UNM Hospitals rebranded itself to UNM Health.

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Gundersen Health Redesign Gives Patients What They Need

gundersen-health-system

Flexibility.

It matters for the digital presence of a multi-hospital system like Gundersen Health System.

But trying to control consistent branding and content across more than 100 locations in three states led to some instances of duplicate content and the creation of multiple microsites.

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Sinclair School of Nursing Sets Sights on Sharing Their Story

Sinclair School of Nursing Home Page

Running a college has a lot in common with running a health system: You have lots of people coming through your door – both physically and digitally – and you have important and sometimes complicated information to share with your audience.

For Erica VandenHouten and Dr. Robin Harris – the team of two on the University of Missouri’s Sinclair School of Nursing website redesign – their digital welcome mat had aged a little over the years while also becoming a bit of a filing cabinet. They knew it was time for some serious spring cleaning. Continue reading

ACA 1557 Pushes Web Accessibility to Healthcare

web accessibility in healthcare

Ensuring your organization’s website is easy-to-navigate and intuitive are top priorities for healthcare marketers today.

But it’s important to consider that optimal website usability can look and sound very different to people with sensory impairments like blindness, low vision, deafness or hard of hearing. People with cognitive disabilities, or whose native language isn’t English, can struggle with content comprehension. It can also be more difficult to navigate a website with certain motor skill impairments.

For people with a range of abilities different from your own, you must take usability a step further and address accessibility.

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Avera’s New Website Advances System-Centric Approach

Avera Website Homepage

Great health systems are always evolving. The same is true of their websites.

Avera Health is a large, integrated health system. Based in Sioux Falls, S.D., Avera serves more than 100 communities throughout South Dakota, Minnesota, Iowa, Nebraska and North Dakota.

Avera and Geonetric have been partners since 2005. Over the years we’ve redesigned their site a few times, each version offering new visual design, enhanced functionality and improved user experience.

Avera’s updated site launched earlier this month and, from its stunning design to the impressive new content, this site is a show-stopper.

Here are a few of the highlights.
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Patient-focused microsite promotes Altru Advanced Orthopedics

Altru Advanced Orthopedics
Altru Health System’s orthopedics clinic was going through some changes. The growing service line was moving to a new facility and underwent a brand change – including getting a new name, Altru Advanced Orthopedics.

It was the perfect time to build a new microsite. Continue reading

Redesigning Your Healthcare Website: 5 Things to Consider

Image Showing 5 considerations for redesigning a healthcare website

It’s time to redesign you website. Maybe this has been a long time coming, or maybe the decision was made recently and excitement in the air has driven the need for fast turnaround. No matter what your reason, redesigning your organization’s website is a big undertaking and it’s helpful to consider a few important pieces before you begin.

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Holzer Health System launches a fully-responsive system site

Screenshot of Holzer's homepage

Holzer Health System’s humble beginnings can be traced back to a seven-bed hospital that opened more than 100 years ago in the Gallipolis, Ohio region. Since then Holzer has grown into a multi-facility healthcare system, currently offering 20 locations across southeast Ohio.

Holzer’s digital needs have grown too, and the team turned to Geonetric to provide a new content management system and support services to aid their expanding system. The new Holzer site is live, and offers lots of new features and functionality. Here’s a few of the highlights.

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Google Trends delivers great content ideas you can use

Google Trends

In the first week of November, Susan Williams, widow of actor-comedian Robin Williams, stated that his August 2014 suicide was likely related to a condition he had been diagnosed with called Lewy body dementia, which causes a progressive decline of mental abilities.

The media coverage of Mrs. Williams’ statement was huge, and Google Trends took notice. Lewy body dementia was a top-search health term for the week, as Internet users scoured articles, WebMD and other reference sources to learn about this disease.

Google Trends, which started in 2006, has been gathering search data for nearly a decade. Now, Google Trends updates regularly, showing the hot topics from search users for a particular day or week. Click on the topic itself and see what states are driving the most traffic.

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Mount Auburn Hospital launches website focused on physicians, education

Mount Auburn Hospital's homepage
Mount Auburn Hospital knew it was time for an upgrade.

In 2013, SOASTA – a cloud and mobile testing company – studied smartphone usage in major metros of the U.S. and found that more than 55% of Boston adults owned and operated a smartphone. Before Nov. 17, 2015, Mount Auburn Hospital wasn’t able to easily reach that audience.

But now that’s all changed.

The launch of their new site comes with features they didn’t have before, including a mobile-friendly, responsive design that keeps the integrity of their brand alive – a brand that’s been part of the Boston community since 1886.
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Crisis Situations and Healthcare Websites

Crisis Situations and Healthcare Websites

Recently I had the privilege of attending An Event Apart in Chicago. After every conference I walk away with amazing ideas and new things to try, but Eric Meyer’s presentation “Designing for Crisis” hit home, hard.

Imagine you’re a parent. Your son or daughter is in a terrible accident on their way home from a school football game. You get a phone call saying your son or daughter is being transported to the nearest hospital (which you may or may not be familiar with) and that’s about all you know.

You’re in complete shock. You can hardly focus, tears streaming down your face as you imagine the worst. You have no idea where to go or what to do. All you want is to get to your child as fast as possible, but it’s late at night and everything in the hospital is closed. Where do you turn for answers?

Naturally, most of us would turn to the hospital’s website.

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Web Content Accessibility Guideline 1.2

 

Accessibilibuddies Tips. Reach millions more people by including captions for videos and transcripts for audio.

Provide Alternatives for Time-based Media

Time-based media is prerecorded or live audio-only, video-only or both together as synchronized media. Providing alternatives for these media types will enable millions of people who are deaf or hard of hearing to benefit from the content within your media. It also helps people who need to access the media but are in a quiet public space with no headphones. Plus it gives a way for people on devices with too low of bandwidth to play the media to still read the content. When you provide text transcripts, search engines will index the content making it searchable by all.
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