When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading
What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?
Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.
Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.
We all say we build our websites to help our users—patients and prospects, visitors, staff, communities and more—but do we really?
Top Tasks Help Users
What if focusing on top tasks, clear navigation and streamlined content actually increased our key measures and made our site visitors happy? Your next question might just be: Where do I sign up?
But then you wonder… How could it possibly be that when we first help our website users do what they came to do, they’ll show their love by sticking with us, following through with activities that also benefit our organization?
It seems counterintuitive, but it works. Requirements to fill out forms with lots of fields or pages—or “shouting” at visitors to do something we want before we let them complete their goal—only creates frustration. Such tactics actually interfere with building the positive relationships that create happy users who are inclined to make return visits.