Mobilegeddon Q&A

question mark imageIt’s been a few days since I first wrote about Google’s upcoming mobile algorithm change. Since then, we’ve had a slew of questions, and we’ve even learned a few more things about the algorithm itself. Before I share this, let’s first recap my previous guidance for understanding the scope of your mobile traffic, and surfacing any problems you might have on your websites.

The Five Things You Need to Do To Prepare for April 21

  1. Check your mobile traffic in Google Analytics
  2. Using your smartphone, look for the “mobile-friendly” tag in search results
  3. Check your pages with Google’s Mobile-Friendly Test
  4. Review the Mobile Usability Report in Google Webmaster Tools
  5. Check the Mobile User Experience score on Google PageSpeed Insights

Continue reading

A Relentless Patient Focus Spells Success for New MOSH Website

Screen shot of the MOSH website home page
At Midwest Orthopedic Specialty Hospital (MOSH), doctors pledge to put patients at the center of everything physicians do. So MOSH needed its new website to prioritize patients, too. Working closely with Jigsaw to develop a design and comps, the hospital and creative agency turned to Geonetric for help creating the online presence that establishes MOSH and the physicians of Midwest Orthopedic Specialty Services (MOSS) as the Midwest’s premier resource for current and prospective orthopedic patients. Among stakeholders’ top goals: Make it as easy as possible for users to learn about and schedule appointments with the region’s top bone, joint and spine specialists and surgeons.
Continue reading

Genesis Gets Web Makeover

Image of Genesis website homepage.

One of the best parts about having a long-term relationship with a client is seeing how their website grows and evolves as their organization does. I’ve been a project manager for Genesis, a health system that serves a 10-county region of Iowa and Illinois, for more than five years. Over that time we’ve been through a lot together. We’ve launched microsites. A blog. A mobile section.

And we recently entered into a new phase together – we launched a brand new site for the system that boasts responsive design, new content, new service line structures, and a stunning, new visual design.

Continue reading

Mary Greeley Medical Center’s Responsive Website Appeals to Mobile Users

Screenshot of Mary Greeley Medical Center Website

When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading

Trinity Mother Frances Spotlights Physicians With New Launch

Trinity Mother Frances Hospital Web Team

What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?

Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.

Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.

Continue reading

Billings Clinic Goes Live with Fresh, Responsive Design

Screenshot of Billings Clinic's webisite


For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.

Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider. Continue reading

Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
Continue reading

Bringing Responsive to the Intranet

UHS_Intranet_BlogThe mobile revolution is already in full swing, and while Internet sites have caught on, intranets are a little behind the curve. With over a billion people accessing mobile applications and 40 percent of Web browsers using a mobile device to find local products and services, why wouldn’t you want to cater to your employees’ mobile usage with a responsive intranet?

UHS in New York decided to ask that question, and answer it with the first responsive intranet site from Geonetric.

Continue reading

Make Your Healthcare Data More Interesting with an Infographic

olmstedinfographicData. It’s everywhere. As a healthcare marketer you might find yourself digging through more data than other marketers — patient satisfaction scores, community benefit information — the list goes on and on. How do you turn that data into a story that will cut through the clutter? Try an infographic! They are all the rage these days and for good reason: infographics are a great way to simplify a large amount of information and make it easier for the reader to digest.

One of our clients, Olmsted Medical Center, did an exceptional job of creating an infographic to summarize key points from its annual report. Unlike traditional annual reports which can be cumbersome to read, the infographic shares key financial information and other facts in a fun and user-friendly way.

Here is a snapshot of things you should consider when creating an infographic.

Continue reading

Making the Move to a Responsive, Mobile-Friendly Healthcare Website

pella-regional-health-center-responsive-website-design

With the number of mobile-connected devices projected to exceed the world’s population by the end of 2014, it’s more important than ever to have a Web presence that can accommodate mobile users. And since 31% of cell phone owners, and 52% of smartphone owners, have used their phone to look up health or medical information, healthcare organizations need to make their online experience seamless regardless of what type of mobile device is trying to access their information.

Pella Regional Health Center wanted to ensure visitors had access to their entire site, not just a select subset. Enter responsive design. It enables organizations to build and maintain one site that adapts automatically to the capabilities of the device being used. Essentially future-proofing an organization’s website since it presents the best user experience possible whether the Web visitor is accessing the single site from a desktop, tablet, mobile device or even a mobile-enabled refrigerator.

Continue reading

The Top 5 Web Design Trends Today (Besides Responsive Design)

ASK-THE-EXPERT-BEN-DILLONWith the growing number of ways that consumers access the Internet, responsive design is fast becoming the industry standard for hospital websites. Responsive design isn’t just a new tool to engage with site visitors. It has produced a ripple effect in website design that’s improving the experience for both mobile and desktop users.

In his Ask the Expert column, “What Are the Top Web Design Trends Today?,” which appeared in the April 2014 issue of eHealthcare Strategy & Trends, Geonetric’s Vice President, Ben Dillon, details the top design trends influenced by responsive design.
Continue reading

Images: Your Organization’s Welcome Mat

www.milfordregional.org

www.milfordregional.org

We’ve all done it. We’ve all ordered the burger on the menu that has a picture accompanying the description. Why do we do this? Because it lets us become familiar with our food before it arrives.

Using your own images on your website entertains the same concept. The images you use should be a welcome mat for your visitors, making sure they feel familiar with your waiting room, your staff, or your gift shop, before they walk through the door.

Continue reading

The Elements of an Effective Campaign Landing Page

When it comes to measuring the success of an inbound marketing campaign, many healthcare marketers focus on high pageviews and low bounce rates. But the real ROI is in the conversion rate. Conversions mean the campaign landing page is successfully persuading visitors to take a specific action.

So what makes a great landing page?

Continue reading

Community Hospital of the Monterey Peninsula Moves to its New Web Home

CHOMP-Responsive-DesignMoving to a new home – an exciting milestone in many people’s lives. Then, you realize you have to pack. You look at all your belongings and – maybe – cringe. What should you take? What should you discard? What fits the style and look of your new home?Your website is no different. You are constantly evaluating your content (or, trying to!). What stays? What stays, but needs an update? What goes?

Community Hospital of the Monterey Peninsula (CHOMP) worked with Geonetric to launch their newly-designed website. They sought an updated, clean look and feel, as well as the desire to move to a responsive website that presented all users with the content they need, regardless of device. At the same time, CHOMP knew it wasn’t just about getting a new look. They had to clean house and reorganize.

Continue reading