Web Content Accessibility Guideline 1.2

Accessibilibuddies Tips. Reach millions more people by including captions for videos and transcripts for audio.

Provide Alternatives for Time-based Media

Time-based media is prerecorded or live audio-only, video-only or both together as synchronized media. Providing alternatives for these media types will enable millions of people who are deaf or hard of hearing to benefit from the content within your media. It also helps people who need to access the media but are in a quiet public space with no headphones. Plus it gives a way for people on devices with too low of bandwidth to play the media to still read the content. When you provide text transcripts, search engines will index the content making it searchable by all.
Continue reading

Bryan Health Launches New Main Website, Builds Microsites That Matter

Bryan Health
Bryan Health, based in Lincoln, NE, recently launched a new, responsive website, along with two audience-specific microsites.

The organization needed a CMS that could be flexible enough to showcase their health system, college of health, and wellness center. And their previous system just wasn’t doing the job. So they called on Geonetric and VitalSite, and we were happy to help.
Continue reading

Web Content Accessibility Guideline 1.1

Accessibilibuddy Tips. Universal access to information on the web regardless of disability is an essential right.

The beauty of the web is in its flexibility to transform to meet individuals’ needs. But it takes due diligence on our part as developers and content editors to make sure that content is provided in a way that assistive technologies can use to present the information in different ways. If done properly, this ensures that all information you provide on the web is available to everyone regardless of physical, cognitive, or technological limitations.
Continue reading

Forrest Health Expands Reach with a System-level Website Launch


Image of Forrest Health's home page

Since 1952, Forrest General Hospital has been a regional provider for healthcare services to its patients in south Mississippi. But in the last several years, Forrest General has been partnering with other hospitals in smaller communities – including Picayune, Columbia and Prentiss – to offer a wider range of services to a larger service area.

With such great partnerships in full swing, and a full breadth of services to offer people in communities in their region, it was time to represent themselves as a consolidated system under the name Forrest Health. And it was time to present that brand to the community, starting with a new website and the help of Geonetric.
Continue reading

Cottage Health Launches Responsive Website for Growing Health System

Screen capture showing Cottage Health's new site.

Cottage Health has so much to offer its patients. Four hospitals and multiple clinics, all located in stunning southern California, provide a wide range of services to its varying audiences in the region.

But they were stuck in a design that wasn’t meeting the needs of their growing mobile audience. Not to mention, trying to represent the four hospitals equally was difficult without using the same or similar content, which we all know can hurt search engine optimization efforts.

Then Cottage Health partnered with Geonetric and beautiful things happened.
Continue reading

Do You Need a Microsite?

Crozer Keystone Healthplex Homepage Navigation

It’s often difficult for healthcare marketers to use their main website to accomplish a specific goal. If you want to target a certain audience or promote a facility or service with deeper content, the parent site may not offer the best solution.

And that’s when marketers turn to microsites. Microsites allow you to deviate from standards set by your organization’s website. You can control the navigation, design and message on a microsite. So no wonder, they’re a popular tool. But microsites don’t always offer the best solution either.

Continue reading

Mobilegeddon Q&A

question mark imageIt’s been a few days since I first wrote about Google’s upcoming mobile algorithm change. Since then, we’ve had a slew of questions, and we’ve even learned a few more things about the algorithm itself. Before I share this, let’s first recap my previous guidance for understanding the scope of your mobile traffic, and surfacing any problems you might have on your websites.

The Five Things You Need to Do To Prepare for April 21

  1. Check your mobile traffic in Google Analytics
  2. Using your smartphone, look for the “mobile-friendly” tag in search results
  3. Check your pages with Google’s Mobile-Friendly Test
  4. Review the Mobile Usability Report in Google Webmaster Tools
  5. Check the Mobile User Experience score on Google PageSpeed Insights

Continue reading

A Relentless Patient Focus Spells Success for New MOSH Website

Screen shot of the MOSH website home page
At Midwest Orthopedic Specialty Hospital (MOSH), doctors pledge to put patients at the center of everything physicians do. So MOSH needed its new website to prioritize patients, too. Working closely with Jigsaw to develop a design and comps, the hospital and creative agency turned to Geonetric for help creating the online presence that establishes MOSH and the physicians of Midwest Orthopedic Specialty Services (MOSS) as the Midwest’s premier resource for current and prospective orthopedic patients. Among stakeholders’ top goals: Make it as easy as possible for users to learn about and schedule appointments with the region’s top bone, joint and spine specialists and surgeons.
Continue reading

Genesis Gets Web Makeover

Image of Genesis website homepage.

One of the best parts about having a long-term relationship with a client is seeing how their website grows and evolves as their organization does. I’ve been a project manager for Genesis, a health system that serves a 10-county region of Iowa and Illinois, for more than five years. Over that time we’ve been through a lot together. We’ve launched microsites. A blog. A mobile section.

And we recently entered into a new phase together – we launched a brand new site for the system that boasts responsive design, new content, new service line structures, and a stunning, new visual design.

Continue reading

Mary Greeley Medical Center’s Responsive Website Appeals to Mobile Users

Screenshot of Mary Greeley Medical Center Website

When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading

Trinity Mother Frances Spotlights Physicians With New Launch

Trinity Mother Frances Hospital Web Team

What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?

Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.

Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.

Continue reading

Billings Clinic Goes Live with Fresh, Responsive Design

Screenshot of Billings Clinic's webisite


For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.

Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider. Continue reading

Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
Continue reading

Bringing Responsive to the Intranet

UHS_Intranet_BlogThe mobile revolution is already in full swing, and while Internet sites have caught on, intranets are a little behind the curve. With over a billion people accessing mobile applications and 40 percent of Web browsers using a mobile device to find local products and services, why wouldn’t you want to cater to your employees’ mobile usage with a responsive intranet?

UHS in New York decided to ask that question, and answer it with the first responsive intranet site from Geonetric.

Continue reading