Redesigning Your Healthcare Website: 5 Things to Consider

Image Showing 5 considerations for redesigning a healthcare website

It’s time to redesign you website. Maybe this has been a long time coming, or maybe the decision was made recently and excitement in the air has driven the need for fast turnaround. No matter what your reason, redesigning your organization’s website is a big undertaking and it’s helpful to consider a few important pieces before you begin.

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Holzer Health System launches a fully-responsive system site

Screenshot of Holzer's homepage

Holzer Health System’s humble beginnings can be traced back to a seven-bed hospital that opened more than 100 years ago in the Gallipolis, Ohio region. Since then Holzer has grown into a multi-facility healthcare system, currently offering 20 locations across southeast Ohio.

Holzer’s digital needs have grown too, and the team turned to Geonetric to provide a new content management system and support services to aid their expanding system. The new Holzer site is live, and offers lots of new features and functionality. Here’s a few of the highlights.

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Google Trends delivers great content ideas you can use

Google Trends

In the first week of November, Susan Williams, widow of actor-comedian Robin Williams, stated that his August 2014 suicide was likely related to a condition he had been diagnosed with called Lewy body dementia, which causes a progressive decline of mental abilities.

The media coverage of Mrs. Williams’ statement was huge, and Google Trends took notice. Lewy body dementia was a top-search health term for the week, as Internet users scoured articles, WebMD and other reference sources to learn about this disease.

Google Trends, which started in 2006, has been gathering search data for nearly a decade. Now, Google Trends updates regularly, showing the hot topics from search users for a particular day or week. Click on the topic itself and see what states are driving the most traffic.

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Mount Auburn Hospital launches website focused on physicians, education

Mount Auburn Hospital's homepage
Mount Auburn Hospital knew it was time for an upgrade.

In 2013, SOASTA – a cloud and mobile testing company – studied smartphone usage in major metros of the U.S. and found that more than 55% of Boston adults owned and operated a smartphone. Before Nov. 17, 2015, Mount Auburn Hospital wasn’t able to easily reach that audience.

But now that’s all changed.

The launch of their new site comes with features they didn’t have before, including a mobile-friendly, responsive design that keeps the integrity of their brand alive – a brand that’s been part of the Boston community since 1886.
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Crisis Situations and Healthcare Websites

Crisis Situations and Healthcare Websites

Recently I had the privilege of attending An Event Apart in Chicago. After every conference I walk away with amazing ideas and new things to try, but Eric Meyer’s presentation “Designing for Crisis” hit home, hard.

Imagine you’re a parent. Your son or daughter is in a terrible accident on their way home from a school football game. You get a phone call saying your son or daughter is being transported to the nearest hospital (which you may or may not be familiar with) and that’s about all you know.

You’re in complete shock. You can hardly focus, tears streaming down your face as you imagine the worst. You have no idea where to go or what to do. All you want is to get to your child as fast as possible, but it’s late at night and everything in the hospital is closed. Where do you turn for answers?

Naturally, most of us would turn to the hospital’s website.

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Web Content Accessibility Guideline 1.2

Accessibilibuddies Tips. Reach millions more people by including captions for videos and transcripts for audio.

Provide Alternatives for Time-based Media

Time-based media is prerecorded or live audio-only, video-only or both together as synchronized media. Providing alternatives for these media types will enable millions of people who are deaf or hard of hearing to benefit from the content within your media. It also helps people who need to access the media but are in a quiet public space with no headphones. Plus it gives a way for people on devices with too low of bandwidth to play the media to still read the content. When you provide text transcripts, search engines will index the content making it searchable by all.
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Bryan Health Launches New Main Website, Builds Microsites That Matter

Bryan Health
Bryan Health, based in Lincoln, NE, recently launched a new, responsive website, along with two audience-specific microsites.

The organization needed a CMS that could be flexible enough to showcase their health system, college of health, and wellness center. And their previous system just wasn’t doing the job. So they called on Geonetric and VitalSite, and we were happy to help.
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Web Content Accessibility Guideline 1.1

Accessibilibuddy Tips. Universal access to information on the web regardless of disability is an essential right.

The beauty of the web is in its flexibility to transform to meet individuals’ needs. But it takes due diligence on our part as developers and content editors to make sure that content is provided in a way that assistive technologies can use to present the information in different ways. If done properly, this ensures that all information you provide on the web is available to everyone regardless of physical, cognitive, or technological limitations.
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Forrest Health Expands Reach with a System-level Website Launch


Image of Forrest Health's home page

Since 1952, Forrest General Hospital has been a regional provider for healthcare services to its patients in south Mississippi. But in the last several years, Forrest General has been partnering with other hospitals in smaller communities – including Picayune, Columbia and Prentiss – to offer a wider range of services to a larger service area.

With such great partnerships in full swing, and a full breadth of services to offer people in communities in their region, it was time to represent themselves as a consolidated system under the name Forrest Health. And it was time to present that brand to the community, starting with a new website and the help of Geonetric.
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Cottage Health Launches Responsive Website for Growing Health System

Screen capture showing Cottage Health's new site.

Cottage Health has so much to offer its patients. Four hospitals and multiple clinics, all located in stunning southern California, provide a wide range of services to its varying audiences in the region.

But they were stuck in a design that wasn’t meeting the needs of their growing mobile audience. Not to mention, trying to represent the four hospitals equally was difficult without using the same or similar content, which we all know can hurt search engine optimization efforts.

Then Cottage Health partnered with Geonetric and beautiful things happened.
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Do You Need a Microsite?

Crozer Keystone Healthplex Homepage Navigation

It’s often difficult for healthcare marketers to use their main website to accomplish a specific goal. If you want to target a certain audience or promote a facility or service with deeper content, the parent site may not offer the best solution.

And that’s when marketers turn to microsites. Microsites allow you to deviate from standards set by your organization’s website. You can control the navigation, design and message on a microsite. So no wonder, they’re a popular tool. But microsites don’t always offer the best solution either.

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Mobilegeddon Q&A

question mark imageIt’s been a few days since I first wrote about Google’s upcoming mobile algorithm change. Since then, we’ve had a slew of questions, and we’ve even learned a few more things about the algorithm itself. Before I share this, let’s first recap my previous guidance for understanding the scope of your mobile traffic, and surfacing any problems you might have on your websites.

The Five Things You Need to Do To Prepare for April 21

  1. Check your mobile traffic in Google Analytics
  2. Using your smartphone, look for the “mobile-friendly” tag in search results
  3. Check your pages with Google’s Mobile-Friendly Test
  4. Review the Mobile Usability Report in Google Webmaster Tools
  5. Check the Mobile User Experience score on Google PageSpeed Insights

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