You’ve worked hard to build a reputation of integrity, safety, and security for your healthcare brand. You take your PHI seriously, and consistently reassure your patients that their confidential health and personal information is safe in your hands. But if you’re not prepared, Google’s upcoming plans may very well undo all your efforts by labeling your website Not Secure when viewed in the Chrome web browser (see above).
This upcoming change is part of Google’s HTTPS Everywhere initiative. If you’re in healthcare marketing, manage a website, or are involved with digital strategy, you need to know what it is, what the impact will be, and decide whether or not you need to take action to protect your visitors and your brand’s reputation for security.
Choosing the right content management system (CMS) for your success is as important as choosing the right partner, but it seems that with each passing day, the decision gets more and more complex.
Depending on your specific situation you may have internal politics to navigate, and balancing the disparate agendas and opinions within your organization can be no small task. Whether it’s an IT group eager to showcase their capabilities to the rest of the organization, the opinions of influential stakeholders in the C-Suite, or even your very own board of directors, internal stakeholders can easily turn a decision quagmire into an outright minefield.
At Geonetric, we build some amazing stuff. But sometimes, we put our engineering talents to use to break things.
In the last year or so, we’ve custom-built a new approach to redundancy for our entire Web hosting infrastructure. The idea is that we can hit the system with any type of failure or disaster and every one of our sites will keep humming along like nothing happened.
During that time, we have completely overhauled our entire hosting infrastructure to provide greater performance, security, and uptime to our clients. First, our design and configuration was carefully planned and implemented to include automatic redundancy from the get-go. We spent months selecting components and working with hardware and software vendors to find the right combination of parts. Then we tested in our pre-production lab. Once everything was finally in place this past spring, we repeated the tests monthly by gracefully failing the systems.
Everything worked like a charm.
Budget time is coming up and if a major upgrade to your Web operations is in the stars for you, figuring out where to begin can be a challenge. Website redesigns are one of those items that most organizations don’t do often. And with changes in the industry and in consumers’ expectations, what’s gotten you by in the past doesn’t necessarily provide you with a path for future success.
The question of what a major site redesign really costs has a very simple answer: it depends. This all comes down to the classic project management triangle. There are three factors that are interdependent – scope, cost and time. Increase the scope and costs go up. Cut the budget and functionality suffers. Set a tight timeline, and you’ll feel pressure on the scope and costs along the way.
To help sort this out, clearly separate your “must have” and “nice to have” items. If you absolutely must have a new site in place by June 30, 2013 because your current vendor will pull the plug on your existing site that day, then that’s a must have. When it comes to scope, you should attempt to budget for the items you want, but it’s useful to understand what you’re willing to give up if you don’t receive all of the funds you’ve requested.