Five Considerations For Implementing Physician Ratings And Reviews

Rating a physician
There’s been a tremendous amount of interest amongst healthcare marketers recently around publishing physician ratings and reviews on physician profiles. And for good reason. When done right, organizations often see a number of benefits including an SEO boost, reduced reliance on paid promotion, more engagement with physician profiles and improved patient acquisition. I covered some of this in my previous blog post, and wrote about it more extensively in our new physician promotion ebook. In this post, however, I’d like to cover a few important aspects about physician ratings and reviews you may not think about immediately.

If you’re anticipating implementing physician ratings and reviews on your website, there are some things you need to make sure you have in place before you go live. Getting these things taken care of will ensure that your physician ratings and reviews are trusted by site visitors and provide tangible value to your organization.
Continue reading

What JiffyLube Can Teach Healthcare Organizations

Text on dark background reading, "Change is the only constant."

While getting the oil changed on my car the other day, I thought about how much the experience has changed since I was a kid. In the seventies, my Dad would always take our cars to “his” mechanic for maintenance. “His” mechanic was a distant relative that owned a service station where the attendants would pump the gas for you, check your oil and tire pressure and clean the windows. The coolest thing was that they wore bright orange jump suits and some pretty nifty hats to identify them as the service station’s employees.

Continue reading

Internet Trends and Healthcare Website Design

Image of Computer and Mobile Device

Last week Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, presented her annual “State of the Internet” report. Her epic deck of 196 slides covers a huge range of trends, but there are several key takeaways for healthcare marketers. Here’s what you need to know.

Continue reading

Revisiting Wearables

Image of Microsoft Band

For Valentine’s day this year, my wife got us his and hers Jawbone UP fitness trackers. But being the technology rebel that I am, I carry a Windows Phone. Unfortunately the Jawbone lacks any app support for my platform of choice.

And so I found myself (after writing just a few short months ago that 2015 was definitely NOT the year that wearables were going to change everything) researching everything that I could find on wearables in order to pick just the right fitness tracker for me.

Continue reading

Forrest Health Expands Reach with a System-level Website Launch


Image of Forrest Health's home page

Since 1952, Forrest General Hospital has been a regional provider for healthcare services to its patients in south Mississippi. But in the last several years, Forrest General has been partnering with other hospitals in smaller communities – including Picayune, Columbia and Prentiss – to offer a wider range of services to a larger service area.

With such great partnerships in full swing, and a full breadth of services to offer people in communities in their region, it was time to represent themselves as a consolidated system under the name Forrest Health. And it was time to present that brand to the community, starting with a new website and the help of Geonetric.
Continue reading

Pricing Transparency Comes to Healthcare

calculator

Nearly every meeting I’ve had with our clients’ executive teams in the past year has included the phrase “pricing transparency.” Everyone sees it coming but, but very few really know how to move forward.

It was with this in mind that I attended David Marlowe’s Healthcare Marketing and Physician Strategies Summit session on pricing transparency.

Marlowe reiterated that like so many trends in healthcare, our customers are driving us forward and healthcare organizations are fighting to catch up. Consider these stats:

Continue reading

Do Your Twitter Tactics Need Tweaking as Google Gulps from the Firehose?

Screenshot of a smartphone showing the Twitter logo.


Recently, Twitter made news by announcing that Google will be given direct access to the Twitter firehose data stream. The new agreement will create a real-time connection between Google and Twitter with the potential to connect search results with tweets from Twitter’s 284 million users.

Why is this a big deal? The firehose helps Twitter, and YOU, get tweets in front of users you wouldn’t ordinarily reach. Twitter is attempting to increase its interaction with non-registered users – which has the benefit of helping your tweets get additional exposure!
Continue reading

Non-Profit Hospital Tax Exemptions Being Questioned

Photograph of a patient struggling with his hospital bills

National Public Radio recently reported the suspected abuses of nonprofit hospitals that sue and garnish the wages of low income, uninsured or underinsured patients.  As a result of these reports, Senator Charles Grassley, R-Iowa and Chairman of the Senate Judiciary Committee says hospitals could be breaking the law.
Continue reading

A Contrarian View for 2015

2015

I’m a big fan of all of those “forecasting the future of…” blog posts that we see in January. I just can’t get enough. While many recommendations are pragmatic, it’s easy for prognosticators to throw out a few Hail Mary’s in the hope that if something truly unexpected happens, they can claim to have predicted it.

At the risk of sounding Scrooge-y, here’s my list of unpredictions – themes that I’m seeing on a lot of lists in healthcare, marketing and digital that simply aren’t going to happen… at least not in 2015.

Continue reading

Connect CRM and the Web for Smarter Marketing

abstract flowchart

More aggressive outbound marketing. Personalized communications. Cultivating long-term relationships. As we look to trends for digital marketers in healthcare in 2015, one of the big ones is the rise of CRM. This is the impetus behind our new partnership with Tea Leaves Health alongside our work with other healthcare CRM vendors.

Continue reading

2015: The Year the Web Becomes the Marketing Hub

marketing department around table

Not to sound like my grandfather, but I remember the day when an organization’s website was a new way to share information. I remember when any staff member that was willing to take on coding became the webmaster. Most importantly, I remember when the website was not a marketing asset at all. A lot has changed in 20 years.

The role of the Web has changed. The days of the Web not serving as the primary marketing vehicle are behind us. For marketing staff, C-level administrators, and physicians, your website plays a critical role in promoting your brand and interacting with health consumers.

So what’s next?
Continue reading

Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2014

goodbye 2014 text on torn cloth and brick wall

Every year we compile our top five most popular webinars, blog posts and tweets to see what resonated with healthcare marketers. This year’s hottest topics included search engine optimization, filling physician schedules, social media marketing and results from our eHealth Survey. Judging by these trends it’s pretty safe to say that content marketing will continue to be an area of focus for healthcare marketers in 2015. Geonetric will be here to help out with everything healthcare web strategy throughout 2015. Stay up to date by coming back to our blog, following us on Twitter or subscribing to our monthly newsletter.
Continue reading

How Doctors Can Help with Online Physician Promotion

physician-promotion-QA2In our recent webinar, Online Physician Promotion: Increasing Conversions to Fill Schedules one attendee asked an interesting question from the point of view we don’t always get – from the provider. Let’s take a look at the question and how doctors play an important role in their own online promotion.

“If you are a physician, what can you do if your institution is not really helpful in promoting you and just has a static page that no one really checks?”

For starters, don’t make any assumptions. The provider relations team or the Web team should be able to share how much traffic a doctor’s profile gets and what typical providers in the organization get in general. It’s probably more than you think! Continue reading

Your Top Online Physician Promotion Questions Answered

physician-promotion-QA

We clearly hit a hot topic with last week’s webinar, Online Physician Promotion: Increasing Conversions to Fill Schedules, and attendees submitted far more questions than we were able to cover during the session. To make sure we answer all the questions that were submitted, we plan to tackle them over the course of a few blog posts.

SEO v. PPC

Our webinar focused almost exclusively on inbound marketing strategies – organic SEO, social media, and how to focus the experience that consumers get after arriving at your website.  We did, however, get some questions about the role of paid advertising in building provider visibility. Continue reading

Hospitals Like Mine: Examples of Health Systems, Hospitals and Medical Groups that are Effectively Using the Web


Geonetric's Portfolio Results
Not all healthcare organizations are created equal.

The way a five-hospital regional health system organizes its provider directory, positions itself through Web content and implements microsites is very different than how a 120-bed community hospital does those same things.

Seeing how different healthcare organizations use the Web to connect with their audiences is helpful to healthcare marketers. But seeing how organizations that are similar in size or competitive environment use the Web is invaluable.

That’s why when Geonetric recently redesigned our website, we were thoughtful about how to make our client examples as useful as possible for you – whether you market a regional health system, a community hospital or a medical clinic.
Continue reading