Our webinar focused almost exclusively on inbound marketing strategies – organic SEO, social media, and how to focus the experience that consumers get after arriving at your website. We did, however, get some questions about the role of paid advertising in building provider visibility. Continue reading →
It’s no secret that mobile traffic is up significantly. After all, many of you are probably reading this very blog with some sort of mobile device. Even if you’re not, it’s probably within arm’s reach!
Google recently announced that they will start letting users know which pages in the search results appear to be mobile-friendly. It’s a useful feature that I think will really help users know which results to choose when doing a search.
According to Google, pages may be marked “mobile-friendly” if they avoid using technology such as Flash (which isn’t very friendly to mobile devices), has design and content elements that size appropriately for such devices (responsive design, anyone?) and they may even detect how far apart links are from each other.
At Geonetric, we’ve always believed that providing the user the best experience on whichever device they use is not only a good idea, but THE idea. These changes from Google, which will roll out slowly in the coming weeks, appear to be another great win for webmasters striving to provide all users a great experience.
To learn more and to see all the criteria for getting pages recognized as “mobile-friendly”, check out Google’s blog post.
We’re living in a world of change. More so every day. Industry consolidation, legislative mandates, and new competition in your market means that a physician promotion strategy starting and ending with “just being there” is increasingly irrelevant. Let’s face it, yesterday’s local competition has grown increasingly savvy, and tomorrow’s competition for patients may very well come from the very pharmacies your patients used to get their prescriptions filled at. At the end of the day, the primary goal of your organization’s physician promotion strategy is as simple as it is clear: patient acquisition. In service of this goal, there are some fundamental content and SEO considerations that will help ensure your physician profiles work to bring new patients in to your organization.
You’ve been hearing a lot about the new rules of search engine optimization. Google has taken away search ranking data, inbound organic click-through data, and is, in many cases, even removing more and more of the search engine results page (SERP) real estate dedicated to organic search results!
Through it all, Google has been clear – your route to good search engine placement is the development of original, uniquely valuable content.
Although very good advice, it’s not the entire story. A search ranking isn’t just a result of the content on a page. It’s the result of a large number of different signals including inbound links from other sites, links on social media, and a host of technical indications of both quality and topical relevance.
Late Thursday afternoon before Labor Day, John Mueller, notable Webmaster Trends Analyst at Google, dropped some news that gave some of us enough heartburn to last through the celebrations and festivities of the long weekend. Writing in a post on Google+, he revealed, “[W]e’ve made the difficult decision to stop showing authorship in search results.”
If you read this and subsequently spent your weekend alternating between your bottle of Pepto and whatever beverage you happen to hold in your beer koozie, here’s a quick take on what happened, and what it means for your content plans going forward.
Do you have stakeholders in your organization constantly asking to be featured on your site’s home page? Well, the trick may be on them!
The truth is, users find their way into your website in many different ways. While the homepage may be a popular entry point, if your search engine marketing tactics (search engine optimization, pay-per-click ads, etc.) are working properly, users are finding their way to the exact landing page on your site that can answer their question. They may never see the home page!
We’ve been making some major investments in VitalSite that provide more power to the system administrators who manage hospital websites, and to the client advisors who work with them. To this end, one of the new features we’ve recently released is the VitalSite Script Manager. This new utility is available to users with GeoTechnician or System Administrator privileges, and it allows them to manage the markup and scripts that appear in the <head> sections and near the </body> sections in the HTML of all VitalSite pages. Continue reading →
One question Geonetric hears from clients is, “How do you keep up with all these changes in SEO, PPC, and social media?” Good question!
I shared my reading list with attendees of Geonetric’s 2014 eHealth Client Symposium: Camp Reboot, and thought others may benefit from this list as well. A word of caution: these blogs will turn you into a search marketing geek in no time flat.
So, what do I read in my free time to keep up with Google, Bing and the other cast characters in search and social media? Here’s my current reading list:
In the previous section, Understanding Broken Links and 404s, we explored the differences between internal links, outbound links, and inbound links. Now that you have a working understanding of what these are and how they are different, we’ll cover some easy techniques you can use to be proactive about identifying them. For broken links that require 301 Redirects to fix, we’ll even show you how you can use VitalSite’s redirect manager to add redirects. Continue reading →
I’ve been working on websites since the only browser option was Mosaic, and if there’s one thing in all this time that has consistently made me see red, it’s the willingness of some webmasters to let bad 404s linger. This is doubly so for hospital and healthcare websites, where a bad user experience isn’t just something that affects revenue, but can affect a visitor’s health as well.
At one point in time the advice about 404 errors was clear: you fix broken links (which result in 404 errors) because it’s a bad user experience to have them on your website.
If you’re like most healthcare marketers, SEO is just one of many, many things you’re in charge of. That makes it even harder to stay on top of the latest changes. Here are three tips to get you on the path to SEO greatness.
Understand the implications of Hummingbird. You’ve probably heard Google released Hummingbird… but you’re probably wondering how it impacts you. Google is sharing very little about Hummingbird. What we do know is that it impacts 90% of search queries and is creating a search environment that places less emphasis on content featuring popular keywords and more emphasis on original and valuable content.
Use Google+. You’re probably thinking: “Great, another social media channel to manage!” But Google+ and its family of related Google stuff – like Google Authorship and Google Publisher – are real game changers when it comes to improving SEO. Why? It appears Google is giving posts with Authorship and Publisher attributes more weight.
Create sharable content. Search engines are recognizing that shared content is good content, and they are adapting search results based on social cues. Make sure you include sharing options on your content and most of all create content that visitors actually want to share! Think infographics and video testimonials.
Want more details on how to optimize your hospital’s website for search engines? We’ve written a SEO guide specifically for healthcare marketers, spelling out what’s changing in terms of SEO, what you need to pay attention to and how to get started. Give it read, get your plan in place and regain the title of SEO God (or Goddess!) at your organization.
Natural language search has been around for quite a while – ever use AskJeeves.com or WolframAlpha? But the shift from keyword-based search to natural language comprehension has gained much more attention since the release of virtual assistants such as Apple’s Siri and mobile search applications such as Google Now in 2012.
Throughout 2013, other tech giants have made moves to accommodate the growing natural language search trend as well. In March, Facebook released their natural language search engine Graph Search. Then in August Google announced Hummingbird, their latest search algorithm update. Both Graph Search and Hummingbird aim to not only understand what the searcher is asking but provide accurate and relevant search results to them. With the announcement yesterday that Yahoo has acquired natural language processing technology SkyPhase (most likely to keep up with competitors), it’s time to discuss what exactly natural language search is all about.