If you’re like most healthcare marketers, you go to great lengths to make sure your service lines rank high in Google search.
But Google is a funny thing. It’s always changing and throwing new surprises your way that make you rethink your SEO strategies and tactics in a fresh and interesting light. What worked last month might hurt your rankings today. And a new update coming up might reset everything all over again.
So what do you do when you see your site rankings start to slip? Do you invest in a big content overhaul? Or fight back with smaller tweaks?
There’s a case for both options. And depending on the state of your current site content, sometimes, small changes can lead to big results.