Three Easy Tips For Getting On Google’s Good Side

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Whether you’re shopping for a new pair of shoes, streaming music or seeking healthcare services in your community, you’re often starting with a search engine. And so are your patients, visitors, donors and other target audiences. We’re all doing it – at a rate of about 40,000 searches per second.

So how do you stand out from the pack? It’s not as difficult as you probably think.
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Mobilegeddon Q&A

question mark imageIt’s been a few days since I first wrote about Google’s upcoming mobile algorithm change. Since then, we’ve had a slew of questions, and we’ve even learned a few more things about the algorithm itself. Before I share this, let’s first recap my previous guidance for understanding the scope of your mobile traffic, and surfacing any problems you might have on your websites.

The Five Things You Need to Do To Prepare for April 21

  1. Check your mobile traffic in Google Analytics
  2. Using your smartphone, look for the “mobile-friendly” tag in search results
  3. Check your pages with Google’s Mobile-Friendly Test
  4. Review the Mobile Usability Report in Google Webmaster Tools
  5. Check the Mobile User Experience score on Google PageSpeed Insights

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A #Mobilegeddon Prepper’s Guide to Surviving the Coming Mobile Searchpocalypse

mobilegeddon-searchpocalypseIf you pay attention to SEO or read the standard trade publications for webmasters, you’ve no doubt heard that the world is ending on April 21. OK, well maybe it’s not actually ending… But if you’ve been listening to some of the coverage concerning Google’s next algorithm update, you wouldn’t be remiss for thinking it was.

Rather than amplifying the message that the end is nigh, I’d like to cut through the noise, describe the pending change and share some of the concrete steps I’m taking to figure out what sites are well poised for the change, and which ones need to be worked on.

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From Schema.org Markup to Duplicate Content: Followup Questions From Our Recent SEO Webinar

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Our latest SEO webinar for healthcare marketers provided some insights into what your SEO strategy should look like for 2015 and beyond. We had many great questions during the presentation and just didn’t have the time to get to all of them. Because of that, I wanted to follow up and answer them here.
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Do Your Twitter Tactics Need Tweaking as Google Gulps from the Firehose?

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Recently, Twitter made news by announcing that Google will be given direct access to the Twitter firehose data stream. The new agreement will create a real-time connection between Google and Twitter with the potential to connect search results with tweets from Twitter’s 284 million users.

Why is this a big deal? The firehose helps Twitter, and YOU, get tweets in front of users you wouldn’t ordinarily reach. Twitter is attempting to increase its interaction with non-registered users – which has the benefit of helping your tweets get additional exposure!
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Questions from the Top Three Digital Marketing Trends to Watch Webinar

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At the end of January, I had a chance to share the top three trends to focus on in health care digital marketing for 2015. If you missed it, please feel free to download the session or watch the video. I answered some great questions, but there were certainly more I couldn’t get to within the hour. So let’s answer them now!
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Strong SEO Fundamentals Pay Off for Olmsted Medical Center

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We’re always telling our clients how valuable content is to their overall search engine optimization strategy. Of course, content comes in many shapes and sizes, but in this case, we’re talking about your good ‘ol service line content — the content that does a lot of the heavy lifting for your website.

That’s why when Olmsted Medical Center (OMC) came to Geonetric for help boosting the search visibility for their women’s health services, we immediately dove in and started working on better content.

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Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2014

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Every year we compile our top five most popular webinars, blog posts and tweets to see what resonated with healthcare marketers. This year’s hottest topics included search engine optimization, filling physician schedules, social media marketing and results from our eHealth Survey. Judging by these trends it’s pretty safe to say that content marketing will continue to be an area of focus for healthcare marketers in 2015. Geonetric will be here to help out with everything healthcare web strategy throughout 2015. Stay up to date by coming back to our blog, following us on Twitter or subscribing to our monthly newsletter.
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Your Top Online Physician Promotion Questions Answered

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We clearly hit a hot topic with last week’s webinar, Online Physician Promotion: Increasing Conversions to Fill Schedules, and attendees submitted far more questions than we were able to cover during the session. To make sure we answer all the questions that were submitted, we plan to tackle them over the course of a few blog posts.

SEO v. PPC

Our webinar focused almost exclusively on inbound marketing strategies – organic SEO, social media, and how to focus the experience that consumers get after arriving at your website.  We did, however, get some questions about the role of paid advertising in building provider visibility. Continue reading

Google Recognizing “Mobile-Friendly” Pages in Search Results


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It’s no secret that mobile traffic is up significantly. After all, many of you are probably reading this very blog with some sort of mobile device. Even if you’re not, it’s probably within arm’s reach!

Google recently announced that they will start letting users know which pages in the search results appear to be mobile-friendly. It’s a useful feature that I think will really help users know which results to choose when doing a search.

According to Google, pages may be marked “mobile-friendly” if they avoid using technology such as Flash (which isn’t very friendly to mobile devices), has design and content elements that size appropriately for such devices (responsive design, anyone?) and they may even detect how far apart links are from each other.
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Simple Content and SEO Guidelines for Physician Promotion

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We’re living in a world of change. More so every day. Industry consolidation, legislative mandates, and new competition in your market means that a physician promotion strategy starting and ending with “just being there” is increasingly irrelevant. Let’s face it, yesterday’s local competition has grown increasingly savvy, and tomorrow’s competition for patients may very well come from the very pharmacies your patients used to get their prescriptions filled at. At the end of the day, the primary goal of your organization’s physician promotion strategy is as simple as it is clear: patient acquisition. In service of this goal, there are some fundamental content and SEO considerations that will help ensure your physician profiles work to bring new patients in to your organization.

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How VitalSite CMS Improves Search Engine Rankings for Your Providers

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You’ve been hearing a lot about the new rules of search engine optimization. Google has taken away search ranking data, inbound organic click-through data, and is, in many cases, even removing more and more of the search engine results page (SERP) real estate dedicated to organic search results!

Through it all, Google has been clear – your route to good search engine placement is the development of original, uniquely valuable content.

Although very good advice, it’s not the entire story. A search ranking isn’t just a result of the content on a page.  It’s the result of a large number of different signals including inbound links from other sites, links on social media, and a host of technical indications of both quality and topical relevance.

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Navigating Content Quality Signals in a Post Authorship World

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Late Thursday afternoon before Labor Day, John Mueller, notable Webmaster Trends Analyst at Google, dropped some news that gave some of us enough heartburn to last through the celebrations and festivities of the long weekend. Writing in a post on Google+, he revealed, “[W]e’ve made the difficult decision to stop showing authorship in search results.”

If you read this and subsequently spent your weekend alternating between your bottle of Pepto and whatever beverage you happen to hold in your beer koozie, here’s a quick take on what happened, and what it means for your content plans going forward.

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Google Releases “Pigeon” Algorithm Update

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One thing we know for sure in the world of SEO is that change is the only constant. Last week, Google made yet another algorithm change, this time targeting the location-specific search results.

And, yes, this one was also named after an animal. We would like to introduce you to “Pigeon!” (We’re not in charge of the names here. Promise.)

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Why Your Homepage Doesn’t Matter

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Do you have stakeholders in your organization constantly asking to be featured on your site’s home page? Well, the trick may be on them!

The truth is, users find their way into your website in many different ways. While the homepage may be a popular entry point, if your search engine marketing tactics (search engine optimization, pay-per-click ads, etc.) are working properly, users are finding their way to the exact landing page on your site that can answer their question. They may never see the home page!

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