Trinity Mother Frances Spotlights Physicians With New Launch

Trinity Mother Frances Hospital Web Team

What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?

Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.

Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.

Continue reading

Billings Clinic Goes Live with Fresh, Responsive Design

Screenshot of Billings Clinic's webisite


For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.

Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider. Continue reading

Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
Continue reading

Community Hospital of the Monterey Peninsula Moves to its New Web Home

CHOMP-Responsive-DesignMoving to a new home – an exciting milestone in many people’s lives. Then, you realize you have to pack. You look at all your belongings and – maybe – cringe. What should you take? What should you discard? What fits the style and look of your new home?Your website is no different. You are constantly evaluating your content (or, trying to!). What stays? What stays, but needs an update? What goes?

Community Hospital of the Monterey Peninsula (CHOMP) worked with Geonetric to launch their newly-designed website. They sought an updated, clean look and feel, as well as the desire to move to a responsive website that presented all users with the content they need, regardless of device. At the same time, CHOMP knew it wasn’t just about getting a new look. They had to clean house and reorganize.

Continue reading

When Healthcare Organizations Merge, What Happens to the Websites?

Cone-Health-Merger-ARMC

We hear about healthcare mergers and acquisitions every day. Hospitals and medical groups are frequently joining up to offer more services and resources for their patients. But what does that mean for their Web presence? Most organizations know they need to invest in a great Web presence but are unsure how their Web initiatives will scale as their organization changes. If you’re wondering how to build a site that can grow and change with your organization, read on!

Cone Health has been a Geonetric client since 2012. They launched an impressive new site just before merging with Alamance Regional Medical Center (ARMC). This merger brought up many questions in terms of online efforts:
Continue reading

Medical Group of the Carolinas Improves Physician Promotion

medical-group-of-the-carolinas-homepage

Deciding how to promote your physicians can be tough. There are so many different ways to highlight your doctors it can quickly get complicated. Let’s not forget about how making sure your physicians are happy also plays into the mix. Ultimately, there is no cookie-cutter approach. The best strategy really depends on your specific situation and figuring out what best supports your overall organizational goals and priorities.

Continue reading

Making the Call to Action a Priority on Responsive Healthcare Websites

Abington Health Mobile

On your website, how do you decide where to place your most important content? On a desktop it’s fairly easy because we know people use the “T” pattern to skim content. If you are like a lot of our clients, you use side panels and place them on your pages accordingly. But what happens to those panels on a responsive site?

If you haven’t given this much thought – now would be a good time to start. Panels on sites using responsive design can fall to the very bottom of the page when a mobile device is used. And this can lessen the effectiveness of your calls to action.

Continue reading

Building a Brand as a Regional Healthcare Organization

9-17-2013 11-02-40 AM

CentraCare Health is comprised of five hospitals, five long-term care facilities, and dozens of clinics in St. Cloud, MN.  Like many organizations CentraCare Health is focused on building a brand that promotes the regional healthcare organization.

We recently worked with CentraCare Health to launch a new system-wide site. We pulled all of their individual hospital websites into one VitalSite installation, which allows them to easily maintain all their content (they used DreamWeaver before) and moves support from the I.T. team to the marketing team. We added new functionalty — CentraCare Health is most excited about its new eCommerce features, such as bill payment, Volusion gift shop and event registration functionality. And we wrote new content that focuses on the system benefits and educates consumers about the variety of treatment options offered at CentraCare Health.

If we had to name a client whose staff paid great attention to detail, the award would definitely go to CentraCare Health. We worked very closely with them from contract to launch, making sure they had all the information they needed to make the right decision. It was refreshing to hear them think through their options and collaboratively come up with the right next steps.

Not only is the website a work of art, it’s got some of the best content around. Congratulations to Candace, Kara, Paul and the entire CentraCare Health project team!

What Does it Take to Launch a Healthcare Website in a Timely Manner?

Working with great folks like the team at KishHealth System. From day one they viewed Geonetric as the expert and were willing to use our guidance when making implementation decisions. I’m really excited to see where the team at KishHealth takes their new online marketing effort. For fun, I asked the team to send us a photo so we can put names and faces to the project.

KishHealth has two main hospitals in the DeKalb, IL area. They are growing like crazy and the website was part of a larger rebranding effort. It’s one of the first website designs to incorporate a ‘sticky’ version of the main navigation where the navigation bar stays at the top of the page as you scroll top to bottom.

Team Geonetric has yet another satisfied client – thanks to all contributions from every team great and small!
Continue reading

Medical Center Virtual Tour Keeps Community Updated

Genesis HealthCare System in Zanesville, Ohio is doing something many healthcare systems across the country are doing – building a new medical center. And they wanted to keep the community informed with the building progress and involved in the project. So we helped them build an interactive virtual tour that does just that.
Continue reading

New Centralized Site for Meritas Health Proves More is Not Always Better

Sixteen separate websites. It’s a lot for a marketing team to manage. And it’s a lot for site visitors to navigate.

That’s why Meritas Health decided to move to one comprehensive website. They’re not alone – the move to system sites is popular right now. HCA Virginia and LewisGale Regional Health System both recently worked with us to reinvent and reorganize their Web presence.

Why the move to an integrated site? Organizations understand that one site is easier for site visitors to interact with – and it helps them show the services offered at a system level.

Mertias Health now has one site for all 16 of their clinic locations to call home. It’s clean, easy-to-navigate, and does a great job of focusing on the regionally-known Meritas Health brand while still allowing individual clinics ample space to tell their story.

Moving to a central, single site structure was certainly one of the main goals, but not the only one. The new site also better meets the needs of mobile users with responsive design, offers convenient functionality like online bill payment, and helps promote the organization’s providers with robust physician profiles.

It takes a lot of thought and effort to consolidate content and Meritas Health made lots of hard decisions to get here. But the end result is truly user-focused and showcases the strength of the Meritas Health network. Congrats!

Meritas Health Homepage

Integrated Web Content Benefits LewisGale Regional Health System Users

As more hospitals, outpatient centers and physician practices join forces to share expensive technology and gain from the knowledge and skill of experienced clinicians, the need to speak with a unified voice online becomes imperative. HCA’s Capital Division has partnered with Geonetric to meet that and other goals for its multiple facilities and websites.

Content Mash-Up

Beyond the organizational and emotional upheaval brought on by merging business cultures when hospitals and medical groups combine their efforts comes the challenge of creating a new Web presence. The new “system” website must build on the stellar reputations of the individual players while highlighting the benefits users will receive from their newfound access to resources across the entire system. Often, that means creating a new Web presence that’s a mash-up of all the existing websites – and rethinking everything about content and users in the process.

Latest HCA Capital Division Web Update

As HCA’s Capital Division continues its Web restructuring activities, the latest site to launch is LewisGale Regional Health System, the hub of its Southwest Virginia market. LewisGale incorporates four hospitals, six outpatient centers, two cancer centers and 700 physicians. While based in Salem/Roanoke, the entire service area stretches from Alleghany Highlands and Rockbridge County on the north to the Roanoke and New River Valleys on the south, a distance of more than 100 miles.

LewisGale: Integrated Message for System Services

LewisGale’s far-flung individual players recognized the need for an integrated message – one that reflects the system’s hub-and-spoke approach to delivering a wide range of sophisticated services – and they invested in a partnership with Geonetric to make that happen. We built on the awareness that the region is filled with small communities where personal relationships are key.
Continue reading

Concord Hospital Launches New Responsive Design

Concord Hospital partnered with Geonetric to take their website to the next level. Concord Hospital wanted a site that would engage the community with enhanced functionality and content – built on a responsive platform the new site does just that. The Concord Hospital team jumped in with both feet and worked diligently to make sure the site would meet the needs of the hospital’s growing mobile market by providing an optimal viewing experience for all site visitors, no matter what device they are using to access the site.

In addition to promoting the hospital’s Centers of Excellence, the website takes advantage of VitalSite SmartPanels to cross promote events, providers and locations. This functionality provides the visitor with a quick link to providers and locations that are tied to a key service line. The new website also features the Healthwise health library, which provides health information, decision points and a symptom checker.

Continue reading

Reinventing a Website

Seven hospitals. 2,500 affiliated doctors. More than 70 additional locations representing physician practices, imaging centers, surgery centers and more. All under the umbrella of HCA Virginia. And all represented by dozens of disparate, unconnected websites.

Sound familiar?

Freestanding hospitals are increasingly joining forces as large healthcare systems, which results in expanded offerings — more providers, broader services, advanced technology — and new brand identities. If you’ve experienced this as a healthcare marketer, you can appreciate the thought and effort that goes into communicating these changes. If you haven’t, you can learn from those who’ve been there.

The sweeping changes that accompany large-scale restructuring demand strategic communication. You have a new opportunity to express who you are and what you do. You have a chance to reshape the perceptions of consumers, referring physicians and competitors.

To their credit, HCA Virginia used the transition from a collection of hospital sites to an integrated central site as an opportunity to transform their online presence. They built a new website from the ground up, eliminating four websites representing seven hospitals in the process.

Continue reading