Concord Hospital Launches New Responsive Design

Concord Hospital partnered with Geonetric to take their website to the next level. Concord Hospital wanted a site that would engage the community with enhanced functionality and content – built on a responsive platform the new site does just that. The Concord Hospital team jumped in with both feet and worked diligently to make sure the site would meet the needs of the hospital’s growing mobile market by providing an optimal viewing experience for all site visitors, no matter what device they are using to access the site.

In addition to promoting the hospital’s Centers of Excellence, the website takes advantage of VitalSite SmartPanels to cross promote events, providers and locations. This functionality provides the visitor with a quick link to providers and locations that are tied to a key service line. The new website also features the Healthwise health library, which provides health information, decision points and a symptom checker.

Congratulations on the launch of your new website Concord Hospital and welcome to the Geonetric family!

concord hospital home page

Reinventing a Website

Seven hospitals. 2,500 affiliated doctors. More than 70 additional locations representing physician practices, imaging centers, surgery centers and more. All under the umbrella of HCA Virginia. And all represented by dozens of disparate, unconnected websites.

Sound familiar?

Freestanding hospitals are increasingly joining forces as large healthcare systems, which results in expanded offerings — more providers, broader services, advanced technology — and new brand identities. If you’ve experienced this as a healthcare marketer, you can appreciate the thought and effort that goes into communicating these changes. If you haven’t, you can learn from those who’ve been there.

The sweeping changes that accompany large-scale restructuring demand strategic communication. You have a new opportunity to express who you are and what you do. You have a chance to reshape the perceptions of consumers, referring physicians and competitors.

To their credit, HCA Virginia used the transition from a collection of hospital sites to an integrated central site as an opportunity to transform their online presence. They built a new website from the ground up, eliminating four websites representing seven hospitals in the process.

New Brand

They invested in a new brand campaign – Life/You Only Get One – promoting the combined power of their network, expertise and technology.

our_hca_virginiaNew Content

They also created entirely new Web content, dedicating the time and resources to getting it right. In partnering with them on this project, one of our objectives was to express the breadth of services across the entire system. We started by identifying and learning about each hospital’s offerings, a process that yielded great insights about the mix of offerings across HCA Virginia.

As is typical of many hospitals, many services were under-represented on the Web or had no visibility at all. On the new site, all services are included, along with reasons to choose HCA Virginia for care:

your_first_choice_hca

New Structure

The new site was not without its challenges. Individual hospitals were accustomed to a separate, robust Web presence. With the new site, content on services focused more on the system brand and less on distinct facilities. Had we created robust content for the system and for each entity, we would have ended up with a lot of duplicate content (and risked a negative impact on organic search).

HCA Virginia was willing to make hard choices to meet their objectives. Consumers and community physicians learn about services at the system level and follow paths to accessing care at specific facilities. While content for each hospital has been significantly reduced, coverage of healthcare services has been expanded. As a result, the new website has less than 500 pages and a lot more impact.

Grant Sanborn, Director of Interactive Marketing for the HCA Capital Division summarizes it well: “Ultimately, the way we structured the content is logical and makes sense for consumers, which was our goal. The new site consolidates content around services, displays the breadth and depth of what we offer, raises the profile of physician practices, and, in the process, lifts all boats. “

Learn more about this initiative by watching our webinar: The Content Conundrum.

Push Button Deployments: The Greatest Feature You’ll Never Use

It’s kind of hard to get you excited about a VitalSite feature that you won’t click, open, save or interact with. And it’s kind of hard to build enthusiasm for something that won’t make your day-to-day work any easier. But I’m going to try anyway. Mostly because it’s important you know about something huge we just released in VitalSite 6.5.

In short, we’ve implemented push button deployments. This means we can now deploy a new version of VitalSite to websites by pushing a button in a deployment dashboard.

The Old Standard Deployment Process

push-button-flow-chartBefore we get to why this is important, let’s talk about the standard deployment process. Keep in mind, this process is not specific to VitalSite, or even to Geonetric. It is, rather, what deployment looks like for most hosted products without deployment automation.

Looking over the flow chart, chances are the words “fragile,” “complex,” “unreliable” and perhaps even “broken” come to mind. And for good reason. We all know that any process which appears so complex and incomprehensible is tragically flawed.

In the software industry specifically, a release process that looks like the above imposes all sorts of downstream constraints on the software, not the least of which is infrequent releases. Software vendors end up bundling multiple changes, features and fixes together because it’s difficult to get them to you. We call this bundle a “release, and the act of getting it onto your sites a “deployment.”

Geonetric averages three to four releases a year, so we’re definitely doing better than most when it comes to delivering new features. Consider, for example, how often a new version of Windows, MS Office, or SharePoint is released. We’re far and ahead better than those products. But compare this to how often new versions come out for other software as a service (SaaS) solutions like Facebook or Google. These get updated frequently and most people don’t even know it. What we do know is that Facebook has about one minor release a day, and one major release a week. Google won’t go on record with specifics, but Matt Cutts admits an update to search at least once a day, and we track on average 500-600 updates a year. For search alone. It’s obvious we have room for improvement.

There are, of course, many more ways that a manual deployment that looks like the flowchart above will constrain the software. The point is not to enumerate all of them. Instead, I’d like to show you how we’ve addressed the problem.

The New Automated Deployment Process

We’ve changed our deployment process so that instead of a dauntingly complicated manual deployment process, it looks like this:

push-button-deploymentA big green “Deploy!” button for each client, on a dashboard showing all environments.

By automating our deployments, we can now deploy the latest code at the push of a button. Not only does this reduce the time it takes to reliably deploy to all of our client sites, it opens up some opportunities for us in the future:

  • Feature Releases: Instead of bundling many changes, fixes and new features into a few deployments a year, we could now push a feature or fix out to you as soon as we finish developing and testing it. Let’s face it, working software that isn’t in your hands is not good for anyone.
  • Continuous Deployment: This takes Feature Releases to the next level. We could deploy to production every time a new iteration of the software that passes testing, even multiple times a day. The gap between development and client feedback becomes much shorter, allowing development teams to be more responsive to clients than is possible when changed code takes months to put into use. In addition, the deployment system gets exercised continually, so deployment bugs don’t hide for months before being noticed.
  • Improved Quality: Smaller releases with fewer changes typically result in better test coverage and better code quality. Conversely, when you combine many changes together into one enormous release, risk goes up. Feature Releases and Continuous Deployments both mitigate this risk and improve quality.
  • Rapid Feature Testing: This is the process where we deploy a new feature, measure how it’s being used, solicit feedback, and improve it. We could do this in a period of days instead of the months it takes when dealing with quarterly releases.
  • Self-Service Deployments: With automated deployments, there’s no real need for a developer to be responsible for kicking off a deployment. It’s possible we could turn this over to project managers or even clients directly.

VitalSite 6.5 was the first release to be deployed using our new push button deployment capabilities.

While the release included other enhancements (we’ve included security groups, SEO enhancements, improved public file management, bug fixes, and more) the new push button deployment capability represents a tremendous strategic investment that has the potential to change the fundamental way we develop and deliver VitalSite in the future.

Cornerstone Health Care Launches Responsive Site

Cornerstone Health Care has partnered with Geonetric to take their Web presence to the next level. With Cornerstone’s rebranding and new content combined with Geonetric’s VitalSite and expertise, a new site was launched with an emphasis on the physician, location and service modules.

When Cornerstone started the project they only had twelve pages of content. Together, we built out their service line content to include a landing page for each service line. Cornerstone gathered information from the service directors and wrote almost fifty pages of service line content for the new site, which Geonetric then added into VitalSite.

With the power of VitalSite, we were able to cross-promote the Cornerstone practice locations and providers on the service line pages using SmartPanels. In addition, content from the press releases were added to the news module to allow the new content to be searchable.

Geonetric’s design team created a clean, engaging design for Cornerstone’s consumers and with the site built responsively. Visitors are able to view and enjoy the site regardless of what device they are on.

It was great to partner with Cornerstone Health Care to build a fun, exciting site from the ground up. It is always easy to work with a client toward a common goal when each team is dedicated to each other. Welcome to the family, Cornerstone!

cornerstone_blog_post_homepage_image

Owensboro Medical Health System Launches New Employee Communication Tool

We’re excited to announce Owensboro Medical Health System (OMHS) has launched a newly redesigned intranet, called Extra+.  Extra+ helps OMHS communicate with employees and gives employees a central hub for all internal communication.

What’s best about Extra+ is the wide variety of information employees can find, including policies, documents and departmental information. OMHS employees can search through more than 1,000 documents using VitalSite’s policy and procedure manager! For example, if you recently completed a very large EMR implementation and wanted to make training documents available to all departments. Extra+ has you covered! Or, what if you’re interested in learning more about how OMHS supports health and wellness and maybe even sign up for screenings? No problem!

Congratulations OMHS! Geonetric has enjoyed helping you create an intranet that’s truly extraordinary.

omhs_extraplus_intranet2013

Building 365ride.org for Operation Overnight

Operation Overnight 2012 came and went quickly. It was a huge success! We had 24 hours to build four websites. A daunting task, surely, but not one that we wanted to shy away from. That wouldn’t have been the Geonetric way! 50+ volunteers, lots of coffee, soda and food, and an all-nighter full of fun and we produced some great results!

My team was assigned to build http://www.365ride.org from the ground up. Unlike the other three teams, 365ride came into Operation Overnight without an existing Web presence and very little source material (brochures, etc.). In the end, both our team and our client were very happy with the finished product.

The site’s purpose is to be a place for people seeking information. Before the site, information was scattered across many places on and off the Web. The Frequently Asked Questions section was a high priority and the team did some really cool things to keep information flowing through the site, only duplicating it where necessary. The end result is a destination that the community can use to get information about public transportation options throughout Cedar Rapids and the surrounding area.

There were some advantages going in with no source material. We didn’t have any “standard” to live up to but our own – which might be the toughest one to achieve. We had a lot of freedom to be creative. There were no expectations of how visitors used the site.

My team rocked it out and had a lot of fun working together! I didn’t have relationships with some of my team members going into the event. And although you know someone’s job title, seeing them really put their skills to works makes you truly understand what they do for our company. I know something about all of them as a person. We had music playing, we had food, and it was really a fun atmosphere.  And while we “partied,” we worked really hard to produce a great website in 24 hours. It didn’t feel like work… that was the best part. Work should always be like this! Guess what? It can be!

I was very excited when Geonetric announced we would do this again next year. It was a great experience! Above all else, we as a company got to give back to our community. I’m so proud to be a part of an effort like this!

I’m also looking forward to seeing our company grow from the experience. The only realistic way to achieve our goals of launching four new websites was to be Agile. I think that we all saw some powerful benefits from this process that we can take back to our daily work.

Here’s looking forward to Operation Overnight 2013!

Turning Cone Health’s Online Vision into Reality

Defined project goals and designed outcomes. Check.

A forward-thinking healthcare organization that provides exceptional quality, care and transparency through the population it serves. Check.

A partnership with one of the coolest Web companies in the industry; a company filled with big ideas and industry leading best practice recommendations. Check

Only four months have passed since Cone Health, a not-for-profit network of healthcare providers partnered with Geonetric to create a new website. With a list of defined goals and a clear vision, Cone Health had all the components needed for success.

At the start, Geonetric’s expert content strategist, Maggie, led the team to come up with a core strategy statement to guide decisions during implementation. It was amazing to witness how the strategy statement impacted the decisions during the process.

The design for the new site is clean and visually appealing. But best of all, we took their design a step further and created a responsive design site. Cone Health’s new website creates an optimal experience for all types of mobile users.

Additionally, Cone Health is using a number of modules to elevate the functionality of their new website.  One of VitalSite’s most powerful tools – our Calendar and Events Directory – allows them to provide event information online, demonstrating their commitment to caring for the community. You might be thinking, “so site visitors have the ability to sign up for classes online, big whoop.” But not only can site visitors sign up for classes, they can also pay for their class online, and see other events they may be interested in on the same page. We accomplished this by using VitalSite and Geonetric’s  SmartPanel technology.

As we evaluate our project goals, it’s clear the site achieved Core Health’s vision and in the process set the bar high for phase two.

We can’t wait to see what the future holds and have already heard feedback from the community Cone Health serves on how much they value the new website!

Altru Health System and Geonetric Lead the Healthcare Industry

With so many building projects currently underway at Altru Health System it only seemed fitting for them to work with Geonetric to build one of healthcare’s first responsive design websites.

So what is responsive design? Quite simply, responsive design allows website visitors to experience the full extent of your website by automatically adjusting to any screen size – whether it’s a desktop, tablet, or mobile phone. When a visitor goes to www.altru.org on a smartphone or iPad they’ll notice the entire site displays elegantly and effortlessly. This provides users more access to relevant content and online information that they wouldn’t normally find on a typical mobile website. And that translates into much more meaningful interactions between Altru and their site visitors.

How fitting that the mission of Altru is to improve the health and enrich the lives of patients. By that same token, Geonetric’s mission is to do revolutionary work for our clients. And together, Altru and Geonetric have set the bar quite high when it comes to improving mobile access. Currently, about 15% of Altru’s online traffic originates from mobile devices. What better way to offer those community members access to everything Altru has to offer by creating a responsively-designed website!

Altru’s no stranger when it comes to understanding northeast North Dakota and northwest Minnesota’s wellness expectations. Take Altru’s one-of-a-kind aesthetic center, Truyu Aesthetic Center, which offers a variety of surgical and non-surgical procedures, services and products to rejuvenate physical appearance. Visitors to the responsively-designed microsite will find virtual tours detailing the areas only medically-based surgical and cosmetic procedures.

We congratulate Altru on these accomplishments and look forward to continuing to help them align their Web initiatives to their organizational goals. And if you want to know more about responsive design, contact us.

 

New Geonetric Website – Our Turn to Show Off a Bit!

We get to celebrate client website and portal launches all the time – it’s a fantastic milestone as we work together with our clients to build the best in eHealth. The vast majority of our efforts around here goes to our clients, as it should.

But yesterday, we also launched a complete overhaul of our own website, featuring a number of innovative new capabilities and tons of content useful to our industry.

Specifically:

  • The site runs on the latest release of our award-winning VitalSite software – making it incredibly easy for our team to update and manage over time.
  • The new site is a fully responsive design that beautifully adapts to any platform: desktop computer, laptop, tablet, or mobile phone. Check it out!
  • We’re committed to discussing and promoting innovation in the eHealth industry, so we’ve provided a plethora of resources, all available for free to our prospects and clients (or competitors)  to learn from, including:

Take a look, and let us know what you think.

National Jewish Health Launches For Professionals Microsite

Fifteen years as the number one respiratory hospital in the nation? No pressure there!

With credentials like this, National Jewish Health knows a growing number of healthcare professionals turn to them for advice and information. It was essential National Jewish Health made it as easy as possible for this audience to find information and complete tasks. That’s why they turned to Geonetric to develop a much-needed microsite dedicated to professionals that backed up their reputation as being the best.

We were excited to help National Jewish Health streamline the design of the For Professionals microsite, as well as organize the content to make sure these healthcare professionals found the information they needed quickly. When you’re number one, why not take the opportunity to show off? The new site is more focused on the tasks and information used by the professional audiences, making it easy to refer a patient, order a test, or learn more about their research.

Congrats National Jewish Health on your new site! And here’s to the next fifteen years at the top!

 

Out with the Old, In with the New: Rutland Regional Medical Center Launches New Site!

The marketing team at Rutland Regional Medical Center, in partnership with Geonetric, decided it was time for a fresh start on their website. But we didn’t stop at doing just a few touch-ups; we rolled up our sleeves and did a total overhaul! Not only did we jump in with a total redesign, we completely scrapped the content of the old website and started from scratch.

Previously, the Rutland Regional team was frustrated that they couldn’t make their own changes, so they are thrilled with the flexibility and control they now have with VitalSite. “You mean I can change that myself?” Yep, all the power to maintain your website right at your fingertips!

And while the design of the site took on a fresh look and feel, the Rutland Regional team and Geonetric went the extra mile with the imagery. This team launched the Rutland Regional website without a single piece of stock photography. That is a big accomplishment no matter what size your website is!

High-five to the Rutland Regional team on their beautiful new website! All the hard work is worth it when you get results like this, so out with the old and in with the new!

New Genesis Healthcare System Intranet Empowers Employees

So you’re considering turning your intranet into a lean, mean communication machine? Well, we have good news! It can be done. Genesis Healthcare System recently worked with Geonetric to overhaul their intranet, aptly called iGenesis. (This is in addition to the website we recently launched for the organization.)

With consistency being a big focus, it was important for the intranet design and information architecture to coordinate with Genesis’ new public facing site. So, many of the same design elements on their website are shared throughout iGenesis as well.

We included our Policies & Procedure Manager software as part of the build. Like many healthcare intranets, over the years iGenesis had become a central repository of information, housing numerous outdated documents and broken links. The goal was to create a centralized location where human resources could not only house current and up-to-date policies, but also quickly communicate changes via the intranet to employees.

The new content structure and organization enables users to efficiently find searchable content. Users can search by using an internal search or find what they are looking for in just one to two clicks. For example, a nurse looking for the most recent policy on Insulin: Continuous IV Administration can navigate directly to this policy in a few clicks or search directly by typing out a few keywords in the main navigation.

Congratulations to Genesis Healthcare System on yet another launch that empowers employees!

Now, what’s on the menu for lunch today?

Worlds of Fun – Launching North Kansas City Hospital’s New Web Presence

When I think of Kansas City, my mind always conjures up images of a family trip to Worlds of Fun. I was lucky enough to provide support to North Kansas City Hospital (NKCH) as they worked with Geonetric to build a new Web presence, and let’s just say throughout the project I was as excited as a kid waiting in line for a rollercoaster.

Together NKCH and Geonetric created a consumer site, patient portal and mobile website. The new site offers intuitive navigation and compelling design while providing a multitude of self service options including a comprehensive provider directory, service directory, bill payment, wellness tools, and calendar and events.

And what’s not to love about increasing usability and task completion?!

Plus, Geonetric’s long-term strategic guidance is able to help NKCH’s goal of building a stronger community focus become a reality. You might say we are there at every turn to make sure that rollercoaster stays on its tracks!

Implementing a patient portal was a central goal when creating this new Web presence. NKCH’s patient portal allows users to submit forms that pre-fill with known patient information. This feature allows users to complete health forms for their entire family while managing them in one central, secure place.

NKCH also introduced a mobile site that allows patients easier access to health information while on the go and provides critical way finding navigation to patients and visitors. When a visitor steps into the hospital or the Health Services Pavilion facility they can view maps and directories on their mobile device, allowing them to easily navigate the hospital.

To say that partnering with NKCH has been a world of fun is an understatement! The NKCH marketing team consistently demonstrated their commitment to patient quality and satisfaction throughout the project. And we are just as committed to helping them further their mission – while having some fun along the way!   

 

 

Crozer-Keystone Kidney Transplant Center Microsite Launches

With the addition of a kidney transplant program, Crozer-Keystone Health System was looking to increase the visibility of the program, educate patients, and once again create a truly distinct site while still maintaining the integrity of their strong brand. Through a partnership with Geonetric, Crozer-Keystone Health System launched an intuitive, unique and fully-integrated Web presence with the Crozer-Keystone Kidney Transplant Center microsite.

The intuitive architecture allows visitors to enter the site at any point and easily find information based on their situation. In addition to showcasing the technology and sophistication the market has come to expect from Crozer-Keystone, this unique design remains true to the branding guidelines established on their main website thanks to the collaboration of the Crozer-Keystone marketing and Web teams, kidney transplant team, and the Geonetric design team.

But we didn’t stop there. Knowing the value that collaboration plays, we wanted to provide a channel to safely and securely communicate critical and highly sensitive information among medical staff in a timely manner. So we developed a secure discussion board that physicians can access directly from the public-facing website. This allows authorized users to access the site from anywhere.

Congratulations Crozer-Keystone and the kidney transplant team for a job well done!

 

Compassion and Quality Care – Meet Your New Web Presence

Five months ago, Genesis HealthCare System, Zanesville, OH, partnered with Geonetric to evaluate its current Web presence, make strategic recommendations and ultimately build a deeply engaging community-centric website.  This week Genesis’ new site went live!

Genesis’ new website ensures users can quickly complete a task online, find critical information and search for a physician.  The design is appealing and friendly, and it reflects Genesis’ core mission of compassion and quality care.

Geonetric also helped Genesis launch a mobile site, making them the first healthcare provider in their region to have a mobile site. The mobile site allows the Genesis community to easily access physicians, locations, services and employment information.

It has truly been a pleasure to work with Genesis on the launch of their website and mobile site. We’ve been impressed with everyone we’ve met throughout the hospital – from the Web team to the cafeteria staff to the gift shop employees. The passion of the entire team and their commitment to quality is reflected on their newly launched site.

Congratulations Genesis on your new Web presence!