University of New Mexico Hospitals, UNM Sandoval Regional Medical Center and other affiliated facilities in the Albuquerque region provide care for more than 200,000 New Mexicans each year while also serving as a site for training medical students, researchers and other health professionals through the various schools and programs nestled under the Health Sciences Center.
To keep up with the growing needs of its patients, students and beyond, the Health Sciences Center decided to bring a more streamlined approach to sharing its top-quality programs and services with their communities. In the process, UNM Hospitals rebranded itself to UNM Health.
Running a college has a lot in common with running a health system: You have lots of people coming through your door – both physically and digitally – and you have important and sometimes complicated information to share with your audience.
For Erica VandenHouten and Dr. Robin Harris – the team of two on the University of Missouri’s Sinclair School of Nursing website redesign – their digital welcome mat had aged a little over the years while also becoming a bit of a filing cabinet. They knew it was time for some serious spring cleaning. Continue reading →
As the sun has set on the 2016 Olympic Games, it’s inspiring to think back on the sportsmanship, athleticism and teamwork demonstrated by the thousands of competitors.
At Geonetric, we’re reflecting, too. And we’re proud of the recent feats of functionality we’ve “coached” into hospital intranet launches, making them stronger, faster and more efficient while they support your organization. Thinking of overhauling your organization’s intranet? Here are the medalists you want on your team:
When it was time to redesign their website, St. Mary’s in Evansville, Indiana got feedback from every direction, including employees, internal stakeholders and users. And when it was time to create the new design, navigation, content, and functionality, they turned to Geonetric.
When Stamford Health set out to build a new website, their task list was bigger than just improving user experience.
“We wanted to make sure the website was aligned with not only what we learned through analytics, but also to help a user get to the content they needed quickly and easily,” said Christina Di Bona, director of digital marketing at Stamford Health.
Located in Stamford, Conn., this health system had a bold objective: Merge four individual sites – its hospital, foundation, medical group and urgent care center – under one digital umbrella. It was also time to streamline tasks and functionality for a more intuitive web experience. Continue reading →
Redesigning your website is an exciting process. It usually means you’re making active efforts to improve your site’s user experience and how your organization is represented on the web. You could say something similar about establishing a domain name change—that you’re on the path to a powerful new rebrand for your organization that better represents who you are and what you provide.
But there are scary elements to both of those processes—side effects that might make you squeamish about going through one of them—such as drops in your organic search rankings, broken links, a loss of domain authority or confused users.
Fear not. There are steps you can take to reduce the blowback from these big changes and help mitigate any SEO damage they may cause.
Altru Health System (Altru) needed a new intranet. Specifically it needed a responsive one. The Grand Forks, ND-based health system employs more than 4,000 individuals, many of whom need to access information from mobile devices.
But the intranet redesign team knew they faced challenges in making their dream intranet a reality – particularly around having the dedicated resources to develop a new intranet from scratch. That’s why the organization partnered with its digital agency Geonetric to bring AltruLink to life. Continue reading →
Moving from separate hospitals to a system brand is a challenge, and no one knows that story more than UNC Health Care.
UNC Health Care — represented by marketing pros from Rex Healthcare and UNC Medical Center (formerly UNC Hospitals) — joined forces with Geonetric to tell a brand story that’s fairly new to North Carolina. With eight hospital entities — and more to come — UNC Health Care is using its digital footprint as a stepping stone toward the brand’s growth.
At Midwest Orthopedic Specialty Hospital (MOSH), doctors pledge to put patients at the center of everything physicians do. So MOSH needed its new website to prioritize patients, too. Working closely with Jigsaw to develop a design and comps, the hospital and creative agency turned to Geonetric for help creating the online presence that establishes MOSH and the physicians of Midwest Orthopedic Specialty Services (MOSS) as the Midwest’s premier resource for current and prospective orthopedic patients. Among stakeholders’ top goals: Make it as easy as possible for users to learn about and schedule appointments with the region’s top bone, joint and spine specialists and surgeons. Continue reading →
When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading →
What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?
Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.
Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.