Stamford Health Reinvents its Brand and Web Experience

Stamford Health System
When Stamford Health set out to build a new website, their task list was bigger than just improving user experience.

“We wanted to make sure the website was aligned with not only what we learned through analytics, but also to help a user get to the content they needed quickly and easily,” said Christina Di Bona, director of digital marketing at Stamford Health.

Located in Stamford, Conn., this health system had a bold objective: Merge four individual sites – its hospital, foundation, medical group and urgent care center – under one digital umbrella.  It was also time to streamline tasks and functionality for a more intuitive web experience.
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How to Minimize SEO Impact During a Site Redesign or Domain Change

Google search page
Redesigning your website is an exciting process. It usually means you’re making active efforts to improve your site’s user experience and how your organization is represented on the web. You could say something similar about establishing a domain name change—that you’re on the path to a powerful new rebrand for your organization that better represents who you are and what you provide.

But there are scary elements to both of those processes—side effects that might make you squeamish about going through one of them—such as drops in your organic search rankings, broken links, a loss of domain authority or confused users.

Fear not. There are steps you can take to reduce the blowback from these big changes and help mitigate any SEO damage they may cause.

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How Altru built a responsive intranet from the ground up

Altrulink, Responsive intranet

Altru Health System (Altru) needed a new intranet. Specifically it needed a responsive one. The Grand Forks, ND-based health system employs more than 4,000 individuals, many of whom need to access information from mobile devices.

But the intranet redesign team knew they faced challenges in making their dream intranet a reality – particularly around having the dedicated resources to develop a new intranet from scratch. That’s why the organization partnered with its digital agency Geonetric to bring AltruLink to life.
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UNC Health Care Launches New Sites to Share their Brand Story


UNC-banner

Moving from separate hospitals to a system brand is a challenge, and no one knows that story more than UNC Health Care.

UNC Health Care — represented by marketing pros from Rex Healthcare and UNC Medical Center (formerly UNC Hospitals) — joined forces with Geonetric to tell a brand story that’s fairly new to North Carolina. With eight hospital entities — and more to come — UNC Health Care is using its digital footprint as a stepping stone toward the brand’s growth.

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A Relentless Patient Focus Spells Success for New MOSH Website

Screen shot of the MOSH website home page
At Midwest Orthopedic Specialty Hospital (MOSH), doctors pledge to put patients at the center of everything physicians do. So MOSH needed its new website to prioritize patients, too. Working closely with Jigsaw to develop a design and comps, the hospital and creative agency turned to Geonetric for help creating the online presence that establishes MOSH and the physicians of Midwest Orthopedic Specialty Services (MOSS) as the Midwest’s premier resource for current and prospective orthopedic patients. Among stakeholders’ top goals: Make it as easy as possible for users to learn about and schedule appointments with the region’s top bone, joint and spine specialists and surgeons.
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Mary Greeley Medical Center’s Responsive Website Appeals to Mobile Users

Screenshot of Mary Greeley Medical Center Website

When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading

Trinity Mother Frances Spotlights Physicians With New Launch

Trinity Mother Frances Hospital Web Team

What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?

Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.

Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.

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Billings Clinic Goes Live with Fresh, Responsive Design

Screenshot of Billings Clinic's webisite


For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.

Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider. Continue reading

Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
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Community Hospital of the Monterey Peninsula Moves to its New Web Home

CHOMP-Responsive-DesignMoving to a new home – an exciting milestone in many people’s lives. Then, you realize you have to pack. You look at all your belongings and – maybe – cringe. What should you take? What should you discard? What fits the style and look of your new home?Your website is no different. You are constantly evaluating your content (or, trying to!). What stays? What stays, but needs an update? What goes?

Community Hospital of the Monterey Peninsula (CHOMP) worked with Geonetric to launch their newly-designed website. They sought an updated, clean look and feel, as well as the desire to move to a responsive website that presented all users with the content they need, regardless of device. At the same time, CHOMP knew it wasn’t just about getting a new look. They had to clean house and reorganize.

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When Healthcare Organizations Merge, What Happens to the Websites?

Cone-Health-Merger-ARMC

We hear about healthcare mergers and acquisitions every day. Hospitals and medical groups are frequently joining up to offer more services and resources for their patients. But what does that mean for their Web presence? Most organizations know they need to invest in a great Web presence but are unsure how their Web initiatives will scale as their organization changes. If you’re wondering how to build a site that can grow and change with your organization, read on!

Cone Health has been a Geonetric client since 2012. They launched an impressive new site just before merging with Alamance Regional Medical Center (ARMC). This merger brought up many questions in terms of online efforts:
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Medical Group of the Carolinas Improves Physician Promotion

medical-group-of-the-carolinas-homepage

Deciding how to promote your physicians can be tough. There are so many different ways to highlight your doctors it can quickly get complicated. Let’s not forget about how making sure your physicians are happy also plays into the mix. Ultimately, there is no cookie-cutter approach. The best strategy really depends on your specific situation and figuring out what best supports your overall organizational goals and priorities.

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