Recently, Twitter made news by announcing that Google will be given direct access to the Twitter firehose data stream. The new agreement will create a real-time connection between Google and Twitter with the potential to connect search results with tweets from Twitter’s 284 million users.
Why is this a big deal? The firehose helps Twitter, and YOU, get tweets in front of users you wouldn’t ordinarily reach. Twitter is attempting to increase its interaction with non-registered users – which has the benefit of helping your tweets get additional exposure!