Ten Tips for Using Social Media for Physician Promotion

Ten social media tips for physician promotion
Your hospital is probably well established on Facebook. Maybe you’ve even found traction on Twitter, or are having luck with Pinterest. Social media is an effective way to engage and connect with health consumers, reaching them on platforms they routinely use to get and share information.

While most healthcare organizations are relatively good at using social media to build brand awareness, there’s still tremendous opportunity to use social media to promote physicians and fill their schedules. But doing this requires the active participation of your physicians. If you have physicians in your organization with a passion and commitment to use social media, it’s worth cultivating their skills to bring new patients in the door.

Not sure where to begin? Just want to make sure you’re on the right track? Check out our top ten tips for getting physicians involved and making sure their efforts deliver value.
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What Facebook’s Latest Announcements Mean to You

social media images icons

Our friends at Facebook are at it again. And by “it”, we mean shaking up the social world as only they can!

Actually, the changes aren’t too bad this time around, but they did announce some news recently that your healthcare organization may want to utilize in your own Facebook strategy.

Let’s take a quick look at the highlights.

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Is Live Video Streaming the Right Social Tool for Your Hospital?

tablet streaming a video

It’s hard to ignore the latest Internet sensations sweeping across the Web. First there was Meerkat and it’s quick rise to — and even faster fall from — popularity. Then there was Periscope, which became a smash hit and all but made Meerkat a joke.

Regardless of the rivalry, the real conversation is around these live video streaming tools for the Twitter platform and if they make sense to add to your hospital’s social media tool set.

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Do Your Twitter Tactics Need Tweaking as Google Gulps from the Firehose?

Screenshot of a smartphone showing the Twitter logo.


Recently, Twitter made news by announcing that Google will be given direct access to the Twitter firehose data stream. The new agreement will create a real-time connection between Google and Twitter with the potential to connect search results with tweets from Twitter’s 284 million users.

Why is this a big deal? The firehose helps Twitter, and YOU, get tweets in front of users you wouldn’t ordinarily reach. Twitter is attempting to increase its interaction with non-registered users – which has the benefit of helping your tweets get additional exposure!
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Time for Healthcare Marketers to Leverage Call To Action Buttons on Facebook

mobile-CTA-buttons-facebook-signup

Back in December Facebook announced a new feature coming to business pages: call to action (CTA) buttons. These buttons live next to a page’s Like button in the banner image to the right of the square profile photo. This prominent spot increases the likelihood of being seen by a visitor to a Facebook page and hopefully encourages conversions – if implemented correctly.

But which CTA should you implement on your healthcare organization’s Facebook page and how do you go about implementing it to optimize conversions?

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Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2014

goodbye 2014 text on torn cloth and brick wall

Every year we compile our top five most popular webinars, blog posts and tweets to see what resonated with healthcare marketers. This year’s hottest topics included search engine optimization, filling physician schedules, social media marketing and results from our eHealth Survey. Judging by these trends it’s pretty safe to say that content marketing will continue to be an area of focus for healthcare marketers in 2015. Geonetric will be here to help out with everything healthcare web strategy throughout 2015. Stay up to date by coming back to our blog, following us on Twitter or subscribing to our monthly newsletter.
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The Top Four Facebook Questions Healthcare Marketers Ask


Geonetric Facebook Page
In 2006 Facebook business pages were the same as personal accounts with very limited options for brands to learn and adapt their marketing strategy. Early brand adopters included the likely suspects: Nike, McDonalds and others. Over the past eight years Facebook business pages have steadily evolved into distinctly different experiences with ever-changing options and functionality including Facebook Insights. Regardless of the year, the same four questions get asked by healthcare marketers responsible for maintaining a Facebook business page for a hospital.
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Make Your Healthcare Data More Interesting with an Infographic

olmstedinfographicData. It’s everywhere. As a healthcare marketer you might find yourself digging through more data than other marketers — patient satisfaction scores, community benefit information — the list goes on and on. How do you turn that data into a story that will cut through the clutter? Try an infographic! They are all the rage these days and for good reason: infographics are a great way to simplify a large amount of information and make it easier for the reader to digest.

One of our clients, Olmsted Medical Center, did an exceptional job of creating an infographic to summarize key points from its annual report. Unlike traditional annual reports which can be cumbersome to read, the infographic shares key financial information and other facts in a fun and user-friendly way.

Here is a snapshot of things you should consider when creating an infographic.

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What Hospital Marketers Can Learn from the Ice Bucket Challenge

alsicebucketHave you logged into Facebook today? If so, you’ve likely seen at least a few new ice bucket challenge videos in your news feed. And it’s not slowing down! In fact, the Geonetric client advisor team was recently nominated — and accepted — the challenge. It’s simple. Pay a $100 donation toward ALS research to stay dry, or donate $10 and dump a bucket of ice water over your head. Then, nominate your friends to do it.

Here’s what we learn from this viral campaign, which has raised over $88 million in a matter of weeks:

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Don’t Get Left Behind: Twitter’s New Profile Design Rolls Out

new twitter profile header

Back in February I gave a head’s up that Twitter was experimenting with a profile design. At that point only profiles deemed ‘early adopters’ received the new design and Twitter recorded how those users interacted and utilized it. Apparently Twitter liked what they saw; they’ve rolled the new profile design out to all Twitter profile pages.

Most marketers use Twitter through APIs like Hootsuite, Tweetdeck or the Twitter mobile app. To apply the new profile design on your account or the accounts you manage, you need to log in to Twitter’s actual website. A prompt will appear in a blue box encouraging you to take a brief tour of the new design. The prompt highlights the major visual changes of the redesign including:

  • Bigger profile header image (recommended size: 1500×500 pixels)
  • Bigger profile image (recommended size: 400×400 pixels)
  • Pinning a Tweet to the top of your feed

But there is more to the new design than what you’ll find in Twitter’s tour. To save you time, I made a list of action items you should apply to all your Twitter accounts right away.

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Savvy Healthcare Marketers are Focusing on These Top Digital Trends

healthcare marketing tactics

As a marketer, you have a lot of tactics at your disposal to reach and engage your target audiences. Wish you knew which ones were gaining traction with your peers and competitors? Well, according to Geonetric’s recent Digital Marketing for Healthcare survey, healthcare marketers are picking up email marketing, blogs, Pinterest and content marketing in 2014.

So let’s see why these tactics are topping the digital marketing charts:

  • Consumers want more personalized messaging and email marketing is a great way to send more targeted messages. After languishing in the shadow of social media up-and-comers in recent years, email marketing will be added by an astounding 15% of health systems in 2014.
  • Consumers (and Google!) want fresh content and blogs are a great way to go. Frequent updates, strong SEO and a casual voice makes this format more engaging for health consumers and more sharable to boot!
  • Consumers want sharable content and Pinterest is a great way share stories in a visual way. According to the survey, 48% of hospital respondents currently use Pinterest, with (10%) indicting they plan to have it in the next 6 months.
  • Marketers want measurement and digital channels make it easier to see what’s working – allowing health systems to be more nimble with their marketing.

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The Hidden Power of YouTube

YouTube in Browser Window

If you’re looking to build an audience, YouTube is a great place start. After a few minutes of surfing around the popular video site, you’ll notice many successful individuals and organizations making a name for themselves on YouTube alone (some don’t even have a real website!).

Even more surprising? Some of the most popular videos are not exactly “professional” productions. (Thumbs up, everybody! Rock and roll!)

The Evolution of YouTube

If you spend much time in your YouTube account these days, you’ll notice many more options and features for content creators. YouTube has evolved into a true platform for content creators to build their audience and make a name for themselves or their brand.

So, how can you use YouTube to build your healthcare organization’s following?

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Twitter’s Possible Profile Redesign: What You Need to Know & Actions to Take Right Now

nverhey-twitter-redesign-2014_1

Twitter gained popularity as a micro-blogging, minimalist social sharing platform focused on text-based content. The design changes they are experimenting with favor what we’ve been predicting all along: social media content is going to be increasingly visual. Twitter is trying to find a balance between keeping their current users happy while still making enough changes to attract and engage new users who are familiar with sites like Facebook, Google+ and Pinterest — which are all image-friendly.

Back in January, Twitter announced that it was “rolling out a refreshed twitter.com reflecting the look and feel of the iOS & Android apps.” The initial redesign included a white navigation bar across the top of the site showing the same options available on the mobile Twitter application. Twitter also adjusted the site layout on the Home, Connect and Discover sections to reflect the mobile design. The changes were relatively minor and made transitioning between mobile and desktop user interfaces a seamless experience.

In February, Twitter has been testing out a dramatically different profile design with a small group of users. It’s not certain if this profile redesign will roll out to all Twitter users or not — but it could. Even if the redesign doesn’t happen soon, it’s still important to be aware that anyone who is in this group of test accounts not only sees their profile with the redesign applied but all profiles on Twitter as well (including yours!). My personal profile (@nverhey) was one of those accounts and I’m able to check out the redesign and all of its features.

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Show Your Community Manager Some Appreciation!


Betty White Facebook and the Twitter GifToday is the fifth annual Community Manager Appreciation Day! Almost every organization big and small has some form of community manager. Traditionally the role of community manager applies to anyone who interacts with the public representing their organization. Most commonly this role is associated with someone who manages the organization’s social media channels. Whenever you interact with a brand online, there is (hopefully) a community manager on the other end responding to you in a timely manner.

When I get asked what I do for Geonetric I typically don’t respond with “Community Manager” simply because it’s not a widely recognized title. If I do, most people hear the word “manager” and instantly assume I manage a team of marketers (which isn’t the case since we don’t have managers at Geonetric). Instead I tell people that I’m a Digital Marketing Strategist. The broader title is a better representation of what I do since very few community managers like me just do that one role (unless you work for McDonalds or other very large corporation).

Community managers often wear multiple hats at their organizations. We have a hand in public relations, customer service, content marketing, marketing strategy, research, analytics, branding, and can touch many other departments in an organization beyond marketing.

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Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2013

Happy 2014 From Geonetric

Before looking ahead sometimes it’s important to learn from the past. Taking a look at the popular topics from webinars, blog posts and tweets from the past year provides a snap shot at past trends. Content marketing, social media and search engine optimization continue to be hot topics for healthcare marketers. Geonetric will be here throughout 2014 to keep you informed through our GeoVoices blog, free monthly webinarseHealth Spotlight eNewsletter, eHealth articleswhite papers, eBooks and on Twitter.

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