Your hospital is probably well established on Facebook. Maybe you’ve even found traction on Twitter, or are having luck with Pinterest. Social media is an effective way to engage and connect with health consumers, reaching them on platforms they routinely use to get and share information.
While most healthcare organizations are relatively good at using social media to build brand awareness, there’s still tremendous opportunity to use social media to promote physicians and fill their schedules. But doing this requires the active participation of your physicians. If you have physicians in your organization with a passion and commitment to use social media, it’s worth cultivating their skills to bring new patients in the door.
Not sure where to begin? Just want to make sure you’re on the right track? Check out our top ten tips for getting physicians involved and making sure their efforts deliver value.