Twitter gained popularity as a micro-blogging, minimalist social sharing platform focused on text-based content. The design changes they are experimenting with favor what we’ve been predicting all along: social media content is going to be increasingly visual. Twitter is trying to find a balance between keeping their current users happy while still making enough changes to attract and engage new users who are familiar with sites like Facebook, Google+ and Pinterest — which are all image-friendly.
Back in January, Twitter announced that it was “rolling out a refreshed twitter.com reflecting the look and feel of the iOS & Android apps.” The initial redesign included a white navigation bar across the top of the site showing the same options available on the mobile Twitter application. Twitter also adjusted the site layout on the Home, Connect and Discover sections to reflect the mobile design. The changes were relatively minor and made transitioning between mobile and desktop user interfaces a seamless experience.
In February, Twitter has been testing out a dramatically different profile design with a small group of users. It’s not certain if this profile redesign will roll out to all Twitter users or not — but it could. Even if the redesign doesn’t happen soon, it’s still important to be aware that anyone who is in this group of test accounts not only sees their profile with the redesign applied but all profiles on Twitter as well (including yours!). My personal profile (@nverhey) was one of those accounts and I’m able to check out the redesign and all of its features.