Is Live Video Streaming the Right Social Tool for Your Hospital?

tablet streaming a video

It’s hard to ignore the latest Internet sensations sweeping across the Web. First there was Meerkat and it’s quick rise to — and even faster fall from — popularity. Then there was Periscope, which became a smash hit and all but made Meerkat a joke.

Regardless of the rivalry, the real conversation is around these live video streaming tools for the Twitter platform and if they make sense to add to your hospital’s social media tool set.

Continue reading

A CMS that Makes Life Easier for Hospital Webmasters

Lots of hands raised sharing ideas.

As a Product Owner (PO), I work hard to ensure that VitalSite is the best content management system on the market. Prioritizing which features and enhancements make it into the product each release requires thoughtful decision making – you have to give needed attention to shifts in the healthcare market, technology advancements and of course the feedback of clients.

It’s fun to talk about the big, sexy stuff the team accomplishes: new modules, major new features and strategic integrations.

The reality is that we have a wide range of requests coming from many different stakeholders and sometimes it’s the little things that make clients (and coworkers!) really happy.
Continue reading

Client Satisfaction Surveys: A Retrospective

Group of people holding feedback sign

Geonetric has been doing our quarterly client satisfaction survey for a few years now. It’s a valuable tool for gathering feedback from our clients and making sure we’re all aligned on the right path … and we’ve been seeing great results.

In an agile environment, however, periodic retrospectives are a critical component – even when things seem to be running smoothly. A retrospective is a planned meeting that gives a team the opportunity to reflect and adapt. In a typical retrospective, we ask three overarching questions:

  1. What’s going well?
  2. What could use improvement?
  3. What actions should we take?

We applied those questions to our Client Satisfaction Survey process … and here are our observations and interpretations.

Continue reading

Proving the Value of a Hospital Website

Value post it notes

A website is a big investment. It’s also one that, if done well, will pay for itself over and over again. The key is understanding how your website can be used as a tool to bring in revenue.

When Wheaton Franciscan Healthcare set out to create a new site to represent the organization’s Southeast Wisconsin region, they worked with Geonetric to build an amazing site that broke down organizational silos, improved efficiencies and strengthened the health system’s reputation for innovative treatments and compassionate care.

But lot of website redesigns deliver better information architecture, improved functionality and a stronger online brand. So how did Wheaton Franciscan prove the site’s value? They connected their site’s performance to revenue and started tracking. And what they uncovered is pretty impressive.

Continue reading

SHSMD Taskforce Unveils the Ultimate Healthcare Strategy Guide

Strategy GuideThe forces of change are arraying and the impact on healthcare marketing, public relations, communications and planning will be significant. The change isn’t just driven from healthcare reform, it’s also coming from health consumerism and advances in technology including big data, personalized communication and CRM.

I’ve had the opportunity over the past year to be part of a SHSMD think tank exploring the future of the strategy disciplines — marketing, planning, public relations, corporate communications, and physician relations — within the healthcare enterprise.

This task force, working with David Grandy and a team of design thinking consultants from HDR consulting, interviewed, work shopped and vetted its conclusions with hundreds of professionals, executives and CEOs from both inside and outside of our industry.

The result of this work is the impressive Bridging Worlds report. It provides a detailed and actionable plan outlining the changes that healthcare organizations need to make to succeed in the future.

Continue reading