A website is a big investment. It’s also one that, if done well, will pay for itself over and over again. The key is understanding how your website can be used as a tool to bring in revenue.
When Wheaton Franciscan Healthcare set out to create a new site to represent the organization’s Southeast Wisconsin region, they worked with Geonetric to build an amazing site that broke down organizational silos, improved efficiencies and strengthened the health system’s reputation for innovative treatments and compassionate care.
But lot of website redesigns deliver better information architecture, improved functionality and a stronger online brand. So how did Wheaton Franciscan prove the site’s value? They connected their site’s performance to revenue and started tracking. And what they uncovered is pretty impressive.