I have recently become obsessed with the way that website visitors search for and find content on large, complex sites. This obsession has left its footprints in our recent VitalSite release. Before we focus on the improvements we’ve made to VitalSite, let’s start by considering how the big players utilize search.
Here in Iowa, we recently tallied some very important votes. Here’s what I see as the big takeaways.
- Near-record participation: From both sides of the aisle, we had fabulous representation. I firmly believe the process works best when as many voices as possible are heard. So participation is an important metric, and we work hard to encourage as many to participate as possible.
- A winner by a razor-thin margin: Everyone has expectations and goals. So when you hit a personal goal – something you’ve worked hard to achieve – by even the slimmest of margins, it’s difficult not to bask in the victory.
- Come-from-behind surprises: Each time we go through this process, there are predictions of winners and losers…and then there are some results nobody on the outside predicted. Those unexpected results are important, and not just because they help keep the process interesting and the voters engaged. They’re important because they expose the hard work and focus that are happening every day behind the scenes.
- Clear momentum: And then there’s that all-important momentum. Not a top-vote-getter, it’s something that shows such a surge, the results actually change the conversation and platform. We certainly saw that in the results.
Adding a health library on your website is an investment. But if it’s leveraged well and properly integrated into your website content, it can be a very powerful tool that acquires patients and provides a positive return on your investment.
The key is to make sure visitors are able to find your health library content at the exact moment that they want it.