Google’s Universal Analytics Arrives. VitalSite’s Ready.

Google Universal Analytics Graphic

Well, it’s official. Google’s Universal Analytics (UA), the next generation of the ubiquitous Web analytics tool, is now officially out of beta and ready for prime time. According to Google, “all the features, reports, and tools of Classic Analytics are now available in the [Universal Analytics] product, including Remarketing and Audience (Demographic) reporting.” This is good news for those of us interested in taking the plunge, but unwilling to sacrifice any of the functionality we’ve come to depend on in the classic Google Analytics (GA).

Of course, it’s not just about feature parity between old and new. From custom dimensions and metrics to new approaches to cross-domain (and sub-domain) tracking, there are a bevy of new features and capabilities in Universal Analytics that will be of interest to most Web marketers and webmasters.

If you’re a Google-watcher, you’ve no doubt been keeping your eye on Universal Analytics for some time. And if you aren’t a Google-watcher, rest assured that we’ve been watching on your behalf. In fact, we’ve been planning for this announcement for quite some time.

That’s why the just-released VitalSite 7.0 includes a new Site Root Script Manager built specifically with Google’s Universal Analytics in mind.

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Value, Release Frequency and VitalSite CMS

vitalsite 7 cms

A number of years ago we took pride in the fact that we released VitalSite updates every quarter. Not only was it a significant differentiator from other software developers who struggled to deliver even one release a year, but frequent releases just seemed like the right thing to do. Why? Quarterly updates allowed us more opportunities to help our clients manage their top performing hospital websites. And that’s hard to do when you have to wait a year or more to take advantage of new features.

Over the last few years we’ve been resolute in our commitment to frequently delivering software, and the rate at which we release updates has increased manyfold. In fact, we now consider a quarterly release cadence to be slow and often symptomatic of problems on software development teams. Such problems can be the result of:

  1. A software development team that is incapable of responding quickly to changing market needs, or of quickly deploying fixes and updates to clients. This can be because of anything from code quality to management problems. Regardless of the cause, it should be considered a warning sign for many types of software.
  2. A vendor who has decided to withhold valuable changes and updates from their clients until the marketing team decides that they have ‘enough’ new functionality for them to bundle it all in a release and promote it in the market. This approach is common among software vendors who just want to rack up new sales and have little regard for existing clients.

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Search Is Not Your Website’s Dumping Ground


Stylized image of a search box

Like water from the tap or electrons from the outlet, we tend to take search for granted. Beneath the ubiquitous experience we’re all familiar with, there is a lot of advanced engineering at play… engineering intended to empower users by connecting them to results highly relevant to their queries.

That’s the theory, anyways.
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When Healthcare Organizations Merge, What Happens to the Websites?

Cone-Health-Merger-ARMC

We hear about healthcare mergers and acquisitions every day. Hospitals and medical groups are frequently joining up to offer more services and resources for their patients. But what does that mean for their Web presence? Most organizations know they need to invest in a great Web presence but are unsure how their Web initiatives will scale as their organization changes. If you’re wondering how to build a site that can grow and change with your organization, read on!

Cone Health has been a Geonetric client since 2012. They launched an impressive new site just before merging with Alamance Regional Medical Center (ARMC). This merger brought up many questions in terms of online efforts:

  • How would this change their Web strategy?
  • Was all the hard work on the Cone Health website for nothing?
  • How should ARMC update their Web presence to account for the merger?

As both organizations quickly found out, Geonetric’s VitalSite content management software had them covered! When Cone Health merged with ARMC, it became clear that sharing the same VitalSite installation was the way to go. This approach gave both organizations the advantage of allowing them to utilize cross-promotion of their content and modules, while still allowing the organizations to maintain their unique identities. With VitalSite’s FlexFilter dynamic content technology, you can enter information just once and select the specific sites it should appear on, saving everyone time.

The teams were able to work collaboratively and share knowledge that brought out the best of both the Cone Health and ARMC sites! If your Web team could use some help with an upcoming merger, contact us today to see how VitalSite’s flexibility can be the foundation of a scalable Web strategy.

Support Options for Internet Explorer 8

Screen capture of download screen for Internet Explorer 8

Microsoft’s Internet Explorer 8 (IE 8) was first introduced in March of 2009 and initially represented a major step forward in browser design. But now, nearly five years later, it’s showing its age. Loathed by Web designers and Web application developers alike, IE 8 doesn’t support many modern features of CSS3 and HTML5, and designing for it means investing in countless workarounds and developing special code specific to just that browser. In fact, supporting it in websites and Web applications has become so complex that industry leaders like Google decided years ago that they wouldn’t support it in many of their Web apps.
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Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2013

Happy 2014 From Geonetric

Before looking ahead sometimes it’s important to learn from the past. Taking a look at the popular topics from webinars, blog posts and tweets from the past year provides a snap shot at past trends. Content marketing, social media and search engine optimization continue to be hot topics for healthcare marketers. Geonetric will be here throughout 2014 to keep you informed through our GeoVoices blog, free monthly webinarseHealth Spotlight eNewsletter, eHealth articleswhite papers, eBooks and on Twitter.

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Taking Stock of 2013: Trends in Release Frequency, Code Quality, Uptime and Client Satisfaction


Since we’ve wrapped up 2013 and announced the last VitalSite CMS release of the year, it’s an opportune time to reflect on how far we’ve come these last twelve months. Let’s start with some metrics related to release frequency.

If you remember, last March we revealed a strategic shift in how we were developing software. Influenced by innovative practices in software development like continuous delivery, we developed our own deployment automation capabilities. This allows us to deliver more features, faster, to the clients who request them.

How did it play out? If we look back on the year, we can see that we’ve had a record number of releases: eleven since the start of 2013, and nine since we started automating our deployments.

A timeline showing the releases of VitalSite CMS in 2013
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VitalSite 6.7.6 – Secure Content Enhancements for Hospital Websites, Intranets and Extranets


Image of a lock symbol on the key of a keyboard
As 2013 finally draws to a close, we have one more release to announce: VitalSite 6.7.6. This release contains a few new features related to secure content (CMS pages and secure files), and a number of fixes and updates requested by clients (full details are provided to clients in GeoCentral). The new features will be of interest to clients using VitalSite to host content for authenticated users on hospital intranets, board extranets and secure sections of their public websites.
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Time to Spice Up the Ol’ Provider Directory?


Avera Doctor Profile Page

Keeping physicians happy, adhering to brand standards, and making a site user-friendly can sometimes be a balancing act. But Avera Health has accomplished all three items with its updated provider directory.

Geonetric worked with Avera Health take VitalSite’s already advanced provider profiles a step further. We gave the physician profiles a facelift adding in more interactive features such as videos and a dynamic blog feed that pulls in blog posts written by that specific doctor. The location information (including secondary locations) are clearly displayed to make it easy for visitors to find a provider in a certain area.

We also simplified the physician search results by changing the layout and indicating physicians that have a video. A print button was also added that allows users to print their search results.

Making a few changes can have a big effect! Feedback has been very positive, a win-win for users and providers!

Are you ready to dust off your provider directory and spice it up? Not sure where to start? Let us know – we’d love to help!

Web Content Accordion Best Practices

As you probably know, VitalSite has a great feature called accordions. Accordions allow you to take a long run-on page and condense the content into collapsed accordions so you can add even more content and accordions to your page, right?! Well… not exactly. That’s not the intent, anyway. But we see it used for exactly that purpose all too often.

Perhaps you are caught in the “how many accordions are too many?” conundrum. Many healthcare marketers are. There are some general guidelines you can use so let’s dive right in.

Generally, 5-6 accordions is the maximum you should place on one page. If you add any more you can safely say that you are trying to place too much content on one page. So you might think a solution to this is to make your accordion headers “broader” so each accordion can encompass more content. Not so much; which leads us to the next guideline.

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Four Essential Tools for Getting Started with Schema.org Markup

Image of dice with letters spelling out 'Semantic Web'

We’ve all heard it before: The future of search is semantic, and the job of those of us in inbound marketing is to help Google (as Amhit Singhal famously put it in 2012) “understand things, not strings.” In the past, Google built its index by looking at the word frequency of various elements on a page. Different elements (such as H1 text or anchor text in a URL) were of greater significance than others (such as words in body content). Over the years, this approach led to many attempts to manipulate results by stuffing the various strings with the terms marketers wanted to rank for. Great debates ensued over keyword placement, frequency, and how successful various tactics were. The abuse went further, of course: paid listings in indexes of dubious quality, buying links via press releases, and other shady approaches intended to blatantly manipulate Google’s famous page rank algorithm.
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Active Directory Integration and the Healthcare CMS

Screen capture showing the ADFS network sign-in option for VitalSite

VitalSite 6.7.5 is nearing completion, and as we prepare it for release, I’m particularly excited to announce our Active Directory authentication integration.

VitalSite administrators will appreciate the reduced overhead now that they don’t have to manually create and deactivate accounts in VitalSite when employees enter and leave the organization.
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Dr. Mom Blog Engages Health Consumers

Do a little research and you’ll find a lot of reasons why your business should blog: acquire more customers, share your expertise and create a two-way conversation with your audience. When Dean, an integrated healthcare system in Madison, WI, was looking into ways to further engage its primary target audience, they turned to Geonetric to help them.

As we explored options, we could have taken a more traditional approach to this request. Instead, we found a unique solution that allowed Dean to put together a section of content that resembles a blog. Using a product called Disqus, we are able to add a commenting feature to any page the custom template is applied on. Dean wrote the content on these pages to resemble blog posts. Because the Disqus code has been added to a VitalSite template, Dean was also able to take advantage of VitalSite’s SmartPanels to cross-promote other meaningful content within these pages.

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VitalSite Helps Hospitals Show Consumers the Money

hospital events promo code

Who doesn’t love a good deal? Hundreds of thousands of shoppers will wait in line for hours on Black Friday to try and save a few dollars. Did you know that Geonetric’s VitalSite content management system allows consumers to save money too?

That’s right! And many of our clients are taking advantage of this opportunity.

KishHealth System set up promotional codes in the calendar module, which provide an incentive for site visitors to register for events at a discounted rate. For example, employees can register for classes at a 50 percent discount. Visitors can register for classes at a discounted rate by signing up for more than one event.

KishHealth also offers savings to consumers enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).  KishHealth launched their new website on VitalSite on September 4, 2013.  We look forward to watching them drive registrations and showing consumers the money!

Finding the Right Doctor Online Just Got Easier

It can be hard to find the right doctor.

And let’s face it, people are pretty picky. Some care about gender. Others care about age. Some care about where the doctor went to school. Or if the doctor has a MD after his name or a DO.

And some care about all of the above.

So how do you help these picky health consumers in your community connect with one of your doctors? With an awesome online physician directory!
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