Getting the Full Picture with Google Analytics

Illustration of integrated data points

As the old adage says, you can’t manage what you can’t measure. Google Analytics (GA) gives you lots of data and ways to evaluate usage patterns and user trends on your website. So much data, in fact, that it can be overwhelming. But if you have a sophisticated content management system and you’re just using GA “out of the box,” you’re missing important parts of the online experience.

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Why Context Matters in Building Effective Website Search

Search Box on Chalk Board

Picture it: you’re on a website. You’re looking for a specific piece of information and you’re in a hurry. After looking at the navigation it isn’t clear where the information is. What are you supposed to do? You look around and there, you see it, the solution to all your problems: the search box, of course! You type in your request and press the submit button.

Behind the scenes an entire world of logic, computer processing power, and data spins to life to read your mind and deliver exactly the piece of information you’re looking for. If you misspell a word, it guesses the correct word. If the target of your search is a difficult or unusually spelled word, it uses a phoneme dictionary to identify similar sounding words or names. Search is one of the most complex and data intensive parts of any website. The denser the data, the harder the challenge to identify what the user means — not just what they say — and providing results that satisfy that need.

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Physician-Seeking Behavior: Is Your Website Up To Snuff?

Illustration of a person looking a doctor beneath a magnifying glass.


With the year over and the 2014 holiday season behind us, the trend is clear: Year over year, the number of consumers who shop online for the holidays has increased.1  But it’s not just about the holidays… The fact is, more and more people are shopping online all year long, for all sorts of things.2 And the experts agree that this trend will continue.

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Geonetric’s Top Five Webinars, Blog Posts, and Tweets of 2014

goodbye 2014 text on torn cloth and brick wall

Every year we compile our top five most popular webinars, blog posts and tweets to see what resonated with healthcare marketers. This year’s hottest topics included search engine optimization, filling physician schedules, social media marketing and results from our eHealth Survey. Judging by these trends it’s pretty safe to say that content marketing will continue to be an area of focus for healthcare marketers in 2015. Geonetric will be here to help out with everything healthcare web strategy throughout 2015. Stay up to date by coming back to our blog, following us on Twitter or subscribing to our monthly newsletter.
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Building Software for Tomorrow by Listening Today

welistenWhat our clients actually see in a new release of our VitalSite content management system are just the tips of the iceberg of what we do every day to make sure VitalSite continues to serve our clients’ needs. Our developers do a lot of work that is never seen by the users of our software — from understanding client challenges, to improving the architectural design, to researching the best ways to present the user interface, to rigorously testing the software. These types of enhancements — those that aren’t quite noticeable but lay the groundwork for future advances in our product — are what makes up most of our newest release: VitalSite 13.

VitalSite version 13 will be our fourth release in the last two months. With each of these releases we have made incremental progress on making VitalSite easier to use, providing more hooks into the data, and improving how clients can customize their sites. And we plan to continue frequent releases that make VitalSite even better and friendlier.

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VitalSite Enhancements: Big Changes are the Sum of Small Shifts

codeIt’s fun to talk about the big, new features of a product. But sometimes little features represent really important changes. One of these small but mighty features came out in our latest VitalSite® release. It’s a neat application but more important than what it does is what it stands for. It represents a shift in the way clients are using digital — and therefore a shift in the way we develop VitalSite.

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How VitalSite CMS Improves Search Engine Rankings for Your Providers

Image of a physician's stethoscope on a search box.
You’ve been hearing a lot about the new rules of search engine optimization. Google has taken away search ranking data, inbound organic click-through data, and is, in many cases, even removing more and more of the search engine results page (SERP) real estate dedicated to organic search results!

Through it all, Google has been clear – your route to good search engine placement is the development of original, uniquely valuable content.

Although very good advice, it’s not the entire story. A search ranking isn’t just a result of the content on a page.  It’s the result of a large number of different signals including inbound links from other sites, links on social media, and a host of technical indications of both quality and topical relevance.

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Who Should Build Your Hospital Intranet?


A road sign showing two opposite directions to turn.
The intranet is a critical piece of your hospital’s infrastructure. It’s typically composed of multiple systems, applications and devices that work in concert to provide your staff with the critical resources they need to work effectively. At the center of this oft-dizzying array of systems is the ‘intranet website.’ Sometimes called an ‘employee portal,’ this website is the home base for your employees. It’s where they stay current with recent organizational news and policies. It’s where they find the day’s lunch menu, the CEO’s blog, the most recent vacation policy, contact information for colleagues, links to the other systems and more.
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Consistency: The Good And The Bad


Photo of a dartboard with three darts in the bullseye
Those unfamiliar with agile philosophies sometimes assume “agile” means lack of process, planning or consistency. In fact, all those things are present in agile … but it’s important to look at the underlying data to determine when that consistency helps or hinders us in reaching goals.

In this quarter’s client satisfaction survey we saw consistency in several areas … so we looked closer to interpret those results.
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Any Sufficiently Advanced Technology is Indistinguishable from Magic

VitalSite-MagicI have a quote on the wall of my office stating what’s commonly known as Arthur C. Clarke’s Third Law:

“Any sufficiently advanced technology is indistinguishable from magic.”

Think about a few common technologies – cell phones, televisions and airplanes. These were once thought to be the exclusive province of the supernatural. While they’re truly remarkable, we now take them for granted. Have you gotten angry when your phone drops a call when driving through a tunnel or when a flight that takes you across the country in the morning is delayed for an hour or two?

These are big, flashy examples of technology at work. Sometimes the greatest magic is in the things that just work, and one day you realize just how amazing that seemingly simple task actually is.

Great software can be that way.

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Getting Started with a Physician Portal

Providing information online is about giving people the information they need, wherever they are and whenever they need it. But often you need to provide information to a limited group of people. Whether it’s communicating to doctors working in different locations, board members in need of meeting materials or employees remotely seeking department-specific details – people need to be able to access certain information externally that you just don’t want available to everyone on the Web.
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Zero to Piwik Analytics in Under Three Minutes with VitalSite CMS

Screen capture of VitalSite Script Manager displaying the Piwik Analytics tracking code.

We’ve been making some major investments in VitalSite that provide more power to the system administrators who manage hospital websites, and to the client advisors who work with them. To this end, one of the new features we’ve recently released is the VitalSite Script Manager. This new utility is available to users with GeoTechnician or System Administrator privileges, and it allows them to manage the markup and scripts that appear in the <head> sections and near the </body> sections in the HTML of all VitalSite pages.
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CMS Training from Geonetric: It’s Like the ‘Easy’ Button Really Does Exist!

easy-button-cms-training

Remember the easy button? One simple push and everything just magically works out! Well, that’s the approach Geonetric takes with training new clients on our VitalSite content management system (CMS).

Learning new software can be overwhelming for some people. I understand that feeling based on my own experiences installing new software on my personal computer. And sometimes installing software is easy the easy part — figuring out how to use it can be a time consuming endeavor!

That’s why one of the first steps after you partner with Geonetric is to learn how to use VitalSite, our proprietary CMS. We provide our new clients with personalized, one-on-one training. We believe that making sure our clients begin the process with a real person on the phone to help them learn the product increases the speed of their adoption and helps them move forward with a higher degree of confidence.

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VitalSite Notes: An On-Page Space for Your Editorial Conversation

page-notes-image

With the recent release of VitalSite 8.0, we introduced Notes, a helpful new feature designed for the teams and individuals responsible for planning, creating and maintaining the content of hospital websites.

Because Notes are right next to the content they describe (but are visible only to administrators and never to the public), content teams can easily communicate with each other about the pages, panels, providers, services, locations or other VitalSite objects they work on and govern. If you’ve worked on websites for any amount of time, you know how helpful this type of capability can be.

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