Hospitals Like Mine: Examples of Health Systems, Hospitals and Medical Groups that are Effectively Using the Web


Geonetric's Portfolio Results
Not all healthcare organizations are created equal.

The way a five-hospital regional health system organizes its provider directory, positions itself through Web content and implements microsites is very different than how a 120-bed community hospital does those same things.

Seeing how different healthcare organizations use the Web to connect with their audiences is helpful to healthcare marketers. But seeing how organizations that are similar in size or competitive environment use the Web is invaluable.

That’s why when Geonetric recently redesigned our website, we were thoughtful about how to make our client examples as useful as possible for you – whether you market a regional health system, a community hospital or a medical clinic.
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The Top Four Facebook Questions Healthcare Marketers Ask


Geonetric Facebook Page
In 2006 Facebook business pages were the same as personal accounts with very limited options for brands to learn and adapt their marketing strategy. Early brand adopters included the likely suspects: Nike, McDonalds and others. Over the past eight years Facebook business pages have steadily evolved into distinctly different experiences with ever-changing options and functionality including Facebook Insights. Regardless of the year, the same four questions get asked by healthcare marketers responsible for maintaining a Facebook business page for a hospital.
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Building Software for Tomorrow by Listening Today

welistenWhat our clients actually see in a new release of our VitalSite content management system are just the tips of the iceberg of what we do every day to make sure VitalSite continues to serve our clients’ needs. Our developers do a lot of work that is never seen by the users of our software — from understanding client challenges, to improving the architectural design, to researching the best ways to present the user interface, to rigorously testing the software. These types of enhancements — those that aren’t quite noticeable but lay the groundwork for future advances in our product — are what makes up most of our newest release: VitalSite 13.

VitalSite version 13 will be our fourth release in the last two months. With each of these releases we have made incremental progress on making VitalSite easier to use, providing more hooks into the data, and improving how clients can customize their sites. And we plan to continue frequent releases that make VitalSite even better and friendlier.

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Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
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SHSMD Taskforce Unveils the Ultimate Healthcare Strategy Guide

Strategy GuideThe forces of change are arraying and the impact on healthcare marketing, public relations, communications and planning will be significant. The change isn’t just driven from healthcare reform, it’s also coming from health consumerism and advances in technology including big data, personalized communication and CRM.

I’ve had the opportunity over the past year to be part of a SHSMD think tank exploring the future of the strategy disciplines — marketing, planning, public relations, corporate communications, and physician relations — within the healthcare enterprise.

This task force, working with David Grandy and a team of design thinking consultants from HDR consulting, interviewed, work shopped and vetted its conclusions with hundreds of professionals, executives and CEOs from both inside and outside of our industry.

The result of this work is the impressive Bridging Worlds report. It provides a detailed and actionable plan outlining the changes that healthcare organizations need to make to succeed in the future.

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Public Updates: How to Handle Healthcare Crises With Your Website

crisiscommunicationIt’s a five letter word that’s been in headlines for weeks: Ebola. The virus, which was identified in 1976 in Africa, has experienced ebbs and flows of outbreaks for nearly 40 years, but this year’s outbreak has been labeled by the Centers for Disease Control as the largest epidemic of the disease in history.

As the virus continues to make headlines, hospitals and healthcare clinics around the world continue to work tirelessly to prepare for any cases of Ebola patients who might make their way to their facilities.

With one fatality in the continental United States already on record due to improper screening and immediate treatment at a Texas hospital, hospitals across the nation are working to prepare the public and themselves as Ebola monitoring continues.

Your website is a great way to share your preparedness plans with the community at large, as well as providing employees with resources for their own awareness.

Not sure where to start?

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Bringing Responsive to the Intranet

UHS_Intranet_BlogThe mobile revolution is already in full swing, and while Internet sites have caught on, intranets are a little behind the curve. With over a billion people accessing mobile applications and 40 percent of Web browsers using a mobile device to find local products and services, why wouldn’t you want to cater to your employees’ mobile usage with a responsive intranet?

UHS in New York decided to ask that question, and answer it with the first responsive intranet site from Geonetric.

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VitalSite Enhancements: Big Changes are the Sum of Small Shifts

codeIt’s fun to talk about the big, new features of a product. But sometimes little features represent really important changes. One of these small but mighty features came out in our latest VitalSite® release. It’s a neat application but more important than what it does is what it stands for. It represents a shift in the way clients are using digital — and therefore a shift in the way we develop VitalSite.

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Skills are Only Part of the Package: Hiring the Best Web Vendor for Your Organization

standingonheadDo you ever wonder if Scott Adams, creator of the “Dilbert” comic strip, is sitting on your shoulder? I have to admit, sometimes I do. This week, he’s lampooning the idea of hiring for cultural fit — something we at Geonetric have recently started intentionally focusing on.

It’s often amusing … and fairly easy … to joke about trends. Because frankly, any business concept, taken to its illogical extreme, has negative aspects and can be a target for ridicule.

But here’s the thing: a bad hire is expensive. We all know that. There’s all kinds of research that shows bad hires cost companies not just in terms of the time and resources to hire and train employees, but also in missed sales opportunities, lower client satisfaction and retention, strained employee relations, and potential legal issues. It’s often said that companies traditionally hire for skills and fire for behavior.

Of course, no one is hiring ONLY for cultural fit. At Geonetric, we use a combination of interviewing approaches — skills tests, personality assessments, behavioral interviewing, etc. — to get at a candidate’s ability to perform a job well within the team environment we’ve created.

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Make Your Healthcare Data More Interesting with an Infographic

olmstedinfographicData. It’s everywhere. As a healthcare marketer you might find yourself digging through more data than other marketers — patient satisfaction scores, community benefit information — the list goes on and on. How do you turn that data into a story that will cut through the clutter? Try an infographic! They are all the rage these days and for good reason: infographics are a great way to simplify a large amount of information and make it easier for the reader to digest.

One of our clients, Olmsted Medical Center, did an exceptional job of creating an infographic to summarize key points from its annual report. Unlike traditional annual reports which can be cumbersome to read, the infographic shares key financial information and other facts in a fun and user-friendly way.

Here is a snapshot of things you should consider when creating an infographic.

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CVS Health Rebranding – What Can Providers Do to Counter?

CVSHealthI have been reading about the rebranding of CVS Caremark Corp. to their new branded name CVS Health.

CVS rolled out a new brand along with the announcement that they are removing tobacco products from their shelves in all 7,600 stores and replacing those products with smoking cessation products. As a side note, Walgreens has also removed tobacco from their shelves but CVS Health rebranding takes this move to a new level.

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How VitalSite CMS Improves Search Engine Rankings for Your Providers

Image of a physician's stethoscope on a search box.
You’ve been hearing a lot about the new rules of search engine optimization. Google has taken away search ranking data, inbound organic click-through data, and is, in many cases, even removing more and more of the search engine results page (SERP) real estate dedicated to organic search results!

Through it all, Google has been clear – your route to good search engine placement is the development of original, uniquely valuable content.

Although very good advice, it’s not the entire story. A search ranking isn’t just a result of the content on a page.  It’s the result of a large number of different signals including inbound links from other sites, links on social media, and a host of technical indications of both quality and topical relevance.

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Navigating Content Quality Signals in a Post Authorship World

Image of a tombstone with Google Authorship inscribed upon it
Late Thursday afternoon before Labor Day, John Mueller, notable Webmaster Trends Analyst at Google, dropped some news that gave some of us enough heartburn to last through the celebrations and festivities of the long weekend. Writing in a post on Google+, he revealed, “[W]e’ve made the difficult decision to stop showing authorship in search results.”

If you read this and subsequently spent your weekend alternating between your bottle of Pepto and whatever beverage you happen to hold in your beer koozie, here’s a quick take on what happened, and what it means for your content plans going forward.

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Focusing Healthcare Web Content on Users and Benefits

content-webinar

What’s the most important action you can take to improve your healthcare website and its value to your audiences? Offer content that answers users’ questions while it highlights the benefits your services provide to prospects and current patients. After all, what’s a website without content? Websites are nothing but content, so we need to be thoughtful about what we offer and how we present it.
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