Change is scary. But what happens when you throw all convention out the window? Like really let loose and do something totally extreme. When you keep doing something over and over that doesn’t work… isn’t that the definition of insanity? So instead of driving yourself crazy, beating your head against the wall doing the same old thing, what’s stopping you from trying something different?
If you follow our blog, you’ve probably heard how we jumped in and implemented agile methodologies throughout our entire organization. Whether you know what that means or not, the bottom line is we knew we could do things better but the constraints of traditional management and organizational structure were preventing us from changing.
Google Analytics (GA) is one of the most widely-used analytics programs in the world. Although Google tends to make changes to most of their products and algorithms often, Google Analytics is a little different. It only gets fundamental changes maybe once per year … and even that might be pushing it. Granted, there are little updates here and there that happen, but generally the big ones don’t happen that often. This has been true, until recently.
There are a lot of people who want GA to focus only on what they want and need. A lot of people used to say that the user interface (UI) of their analytics product was terrible (my opinion is that it was OK, but could use some help in certain areas). They also noted that it was too hard to find things and that there was too much fluff data in the program. Knowing that they can’t please everyone, Google has started making changes where the most people are asking for them.
Within the last week or so, there has been two HUGE changes to Google Analytics. Both of which change the fundamentals of the program many of us had finally began to master. Both of these changes center on the UI of their product. This is fascinating to me. Not the fact that they made a change – the fact that they made two changes so close together. I want to go over each of these changes and share some of the things that I have observed.