Three tips to improve your SEO strategy from SEJ Summit 2016

3 Tips to Improve Your SEO Strategy

In the wee hours of June 23, 2016, Geonetric’s Digital Marketing team loaded up on caffeine and made the four hour drive from Cedar Rapids to Chicago for Search Engine Journal’s (SEJ) Summit 2016.

As you probably garnered from the name, the conference covered all things SEO, but also provided a broader view of today’s digital marketing landscape. This year featured speakers from several leading names in the industry, and our Geo trio was especially excited to hear from two of their favorites: Google and Home Depot.

There was a myriad of great advice and information presented during the nine sessions, but for your convenience, we pared it down into three main points that could have the biggest potential impact on your current and future SEO strategy:

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St. Mary’s Features News Feed, Improved Functionality in Website Redesign

St. Mary's website home page
When it was time to redesign their website, St. Mary’s in Evansville, Indiana got feedback from every direction, including employees, internal stakeholders and users. And when it was time to create the new design, navigation, content, and functionality, they turned to Geonetric.

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How Mobile Assistants Will Change the Search Experience


Something is changing in the mobile search landscape and it might impact how you lay out your search engine optimization strategy in the future.

Enter the Intelligent Personal Assistant (IPA). You might know them by their formal names: Siri, Alexa, Google Assistant or Cortana.

There’s very little data right now on personal assistant usage, but one report suggests over half of adults (56%) are using tools like Siri on their mobile devices. The same report also suggests users in the 18-29 age group tend to use these tools more frequently.
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How to Optimize Your Health System’s Brand for Local Search

How to Optimize for Local Search
Establishing an effective SEO strategy in today’s mobile age requires you to include local search efforts. According to Google, more searches take place on smartphones than computers – and combine that stat with the fact mobile users expect information returned or presented to be localized. Mobile users also expect the information returned to be accurate. But that’s not always the case – which frustrates searchers and healthcare marketers alike.

It’s time for you to take control of your local listings and get on the path to optimizing your organization for local search. We’re here to help show you how.

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Make Your Website More Accessible to All Visitors

Have you ever wondered how people who are blind use a computer and the internet? What about people that don’t have use of their arms? Ever stop to think of how people who are deaf are impacted by online videos and audio? Even common conditions like colorblindness, dyslexia, or ailments brought about by aging change how people interact with websites.

As a healthcare marketer, it’s important to ensure you’re providing the best user experience possible to all your site visitors. Here’s just some of the reasons you should pay attention to your site’s accessibility practices.
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How The Beatles Can Inspire Your Content Strategy


My fellow Geonetric peeps know: I’m a die-hard fan of The Beatles. My Iowa license plate is PNYLANE. My desk is littered with the Fab Four.

These four young guys from Liverpool exploded onto the international stage in the early 60s and – armed with a unique sound and flair for fashion – changed the world in a mere decade.

But as I think about how extraordinary my favorite band has been in changing music and pop culture, I thought (nerdily) “How can the Beatles inspire content strategy?”
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Top Tools For Measuring SEO Performance


If you’re just starting out with a new SEO project (either internally or with your web vendor), you’ll want to measure its success. Luckily, SEO is one of the many tactics that can be tracked closely so you can make informed decisions about next steps and strategy going forward.

With so many tools and platforms available to measure results, though, the big question is: Where can you get the best insights?

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Does Your Facebook Button Violate HIPAA?

Facebook like thumb
A lawsuit filed in California on March 15 accuses Facebook, along with a number of high profile healthcare systems and websites, of violating HIPAA and users’ privacy. Initially, this seemed ridiculous, but on reviewing the complaint, there are some interesting and unexpected conclusions to be found.

What did Facebook (allegedly) do?

It turns out when you put Facebook’s “Like” button on a page on your website, it acts like an analytics tracking code – communicating information about the page you’re visiting to Facebook. This information is not just available to Facebook when you click that “Like” button, but as soon as it’s loaded on the page! Facebook is able to connect this information with your profile through a variety of mechanisms and uses it to profile you into some of its 154 health-related segments.

There are a few things the Plaintiffs see wrong with this arrangement.
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Choosing The Right CMS In An Evolving Marketing Landscape

Criteria for choosing a CMS
Choosing the right content management system (CMS) for your success is as important as choosing the right partner, but it seems that with each passing day, the decision gets more and more complex.

Depending on your specific situation you may have internal politics to navigate, and balancing the disparate agendas and opinions within your organization can be no small task. Whether it’s an IT group eager to showcase their capabilities to the rest of the organization, the opinions of influential stakeholders in the C-Suite, or even your very own board of directors, internal stakeholders can easily turn a decision quagmire into an outright minefield.
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Patient-focused microsite promotes Altru Advanced Orthopedics

Altru Advanced Orthopedics
Altru Health System’s orthopedics clinic was going through some changes. The growing service line was moving to a new facility and underwent a brand change – including getting a new name, Altru Advanced Orthopedics.

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Five Reasons Why Healthcare Organizations Need to Pay Attention to Online Ratings and Reviews

Star Checklist

Are they talking about me? What are they saying? Why would they say that!?

Sounds like a flashback to junior high, but you’re probably asking these same questions when you think about what your audience may be saying about your organization online.

Social media comments and posts have an impact on your organization. What one person posts in a review or on social media has the potential to influence dozens or hundreds of others. And, even more critically, the way you choose to respond is equally influential.

This isn’t a new problem, but it’s a continually growing challenge. It’s easy for a disgruntled patient to post a critical comment on Facebook or a negative review on Healthgrades. It’s also easy for that patient to copy and paste the comment on a handful of sites. For your team, it’s a time-consuming effort to find and respond to all of these posts.

But it’s worth the effort. Here’s why you should monitor and respond to online reviews and social media posts:
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