VitalSite Enhancements: Big Changes are the Sum of Small Shifts

codeIt’s fun to talk about the big, new features of a product. But sometimes little features represent really important changes. One of these small but mighty features came out in our latest VitalSite® release. It’s a neat application but more important than what it does is what it stands for. It represents a shift in the way clients are using digital — and therefore a shift in the way we develop VitalSite.

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Skills are Only Part of the Package: Hiring the Best Web Vendor for Your Organization

standingonheadDo you ever wonder if Scott Adams, creator of the “Dilbert” comic strip, is sitting on your shoulder? I have to admit, sometimes I do. This week, he’s lampooning the idea of hiring for cultural fit — something we at Geonetric have recently started intentionally focusing on.

It’s often amusing … and fairly easy … to joke about trends. Because frankly, any business concept, taken to its illogical extreme, has negative aspects and can be a target for ridicule.

But here’s the thing: a bad hire is expensive. We all know that. There’s all kinds of research that shows bad hires cost companies not just in terms of the time and resources to hire and train employees, but also in missed sales opportunities, lower client satisfaction and retention, strained employee relations, and potential legal issues. It’s often said that companies traditionally hire for skills and fire for behavior.

Of course, no one is hiring ONLY for cultural fit. At Geonetric, we use a combination of interviewing approaches — skills tests, personality assessments, behavioral interviewing, etc. — to get at a candidate’s ability to perform a job well within the team environment we’ve created.

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Make Your Healthcare Data More Interesting with an Infographic

olmstedinfographicData. It’s everywhere. As a healthcare marketer you might find yourself digging through more data than other marketers — patient satisfaction scores, community benefit information — the list goes on and on. How do you turn that data into a story that will cut through the clutter? Try an infographic! They are all the rage these days and for good reason: infographics are a great way to simplify a large amount of information and make it easier for the reader to digest.

One of our clients, Olmsted Medical Center, did an exceptional job of creating an infographic to summarize key points from its annual report. Unlike traditional annual reports which can be cumbersome to read, the infographic shares key financial information and other facts in a fun and user-friendly way.

Here is a snapshot of things you should consider when creating an infographic.

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CVS Health Rebranding – What Can Providers Do to Counter?

CVSHealthI have been reading about the rebranding of CVS Caremark Corp. to their new branded name CVS Health.

CVS rolled out a new brand along with the announcement that they are removing tobacco products from their shelves in all 7,600 stores and replacing those products with smoking cessation products. As a side note, Walgreens has also removed tobacco from their shelves but CVS Health rebranding takes this move to a new level.

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How VitalSite CMS Improves Search Engine Rankings for Your Providers

Image of a physician's stethoscope on a search box.
You’ve been hearing a lot about the new rules of search engine optimization. Google has taken away search ranking data, inbound organic click-through data, and is, in many cases, even removing more and more of the search engine results page (SERP) real estate dedicated to organic search results!

Through it all, Google has been clear – your route to good search engine placement is the development of original, uniquely valuable content.

Although very good advice, it’s not the entire story. A search ranking isn’t just a result of the content on a page.  It’s the result of a large number of different signals including inbound links from other sites, links on social media, and a host of technical indications of both quality and topical relevance.

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Navigating Content Quality Signals in a Post Authorship World

Image of a tombstone with Google Authorship inscribed upon it
Late Thursday afternoon before Labor Day, John Mueller, notable Webmaster Trends Analyst at Google, dropped some news that gave some of us enough heartburn to last through the celebrations and festivities of the long weekend. Writing in a post on Google+, he revealed, “[W]e’ve made the difficult decision to stop showing authorship in search results.”

If you read this and subsequently spent your weekend alternating between your bottle of Pepto and whatever beverage you happen to hold in your beer koozie, here’s a quick take on what happened, and what it means for your content plans going forward.

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Focusing Healthcare Web Content on Users and Benefits

content-webinar

What’s the most important action you can take to improve your healthcare website and its value to your audiences? Offer content that answers users’ questions while it highlights the benefits your services provide to prospects and current patients. After all, what’s a website without content? Websites are nothing but content, so we need to be thoughtful about what we offer and how we present it.
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What Hospital Marketers Can Learn from the Ice Bucket Challenge

alsicebucketHave you logged into Facebook today? If so, you’ve likely seen at least a few new ice bucket challenge videos in your news feed. And it’s not slowing down! In fact, the Geonetric client advisor team was recently nominated — and accepted — the challenge. It’s simple. Pay a $100 donation toward ALS research to stay dry, or donate $10 and dump a bucket of ice water over your head. Then, nominate your friends to do it.

Here’s what we learn from this viral campaign, which has raised over $88 million in a matter of weeks:

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Sometimes It’s Hard to See Change From Up Close

Geonetric Values
For the past month or so I’ve been working very little with the Geonetric team. We moved to our brand new building last month, and I was pretty focused on that. But I’ve also been working with startup teams on our second floor in the Iowa Startup Accelerator, and will be until November. If you’ve been reading this blog for a while, you know about our 18-month old experiment in which our teams operate without managers. Perhaps this takes the experiment to its logical conclusion: can the teams run without a CEO for three months?Of course the answer is yes.

Today I joined the entire company in our new café for our monthly company meeting. But unbeknownst to me, they had changed it up dramatically. And the modifications they made to the meeting are indicative of the important cultural changes that have been taking place.

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Using S.M.A.R.T. Goals to Identify Marketing Initiatives

SMART Goals

For those who have managed marketing initiatives, setting clear and measurable goals seems to be a fairly understandable and obvious theory. However, being able to objectively set goals is difficult for some people, especially if you haven’t set them in the past.

The process of setting objective goals doesn’t have to be a challenge. It can be done simply by asking and answering the question: “What is the best way for me to meet the objectives identified by my administrative team or myself?”

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Geonetric is a Blue Zone Certified Worksite


Photograph of Geonetric employees standing on stairwell.
Geonetric was recently designated a Blue Zone Certified Worksite, becoming the 20th employer in Cedar Rapids to receive certification. Our timing coincided perfectly with the construction of our new building in the New Bohemia District. Much of our building planning took into consideration the Blue Zones certification requirements. For example, our new campus will be Tobacco Free. Our new café will have 10 inch plates and tall, skinny glasses. Our new workspace will have height adjustable desks.
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Who Should Build Your Hospital Intranet?


A road sign showing two opposite directions to turn.
The intranet is a critical piece of your hospital’s infrastructure. It’s typically composed of multiple systems, applications and devices that work in concert to provide your staff with the critical resources they need to work effectively. At the center of this oft-dizzying array of systems is the ‘intranet website.’ Sometimes called an ‘employee portal,’ this website is the home base for your employees. It’s where they stay current with recent organizational news and policies. It’s where they find the day’s lunch menu, the CEO’s blog, the most recent vacation policy, contact information for colleagues, links to the other systems and more.
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Consistency: The Good And The Bad


Photo of a dartboard with three darts in the bullseye
Those unfamiliar with agile philosophies sometimes assume “agile” means lack of process, planning or consistency. In fact, all those things are present in agile … but it’s important to look at the underlying data to determine when that consistency helps or hinders us in reaching goals.

In this quarter’s client satisfaction survey we saw consistency in several areas … so we looked closer to interpret those results.
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Google Releases “Pigeon” Algorithm Update

pigeon
One thing we know for sure in the world of SEO is that change is the only constant. Last week, Google made yet another algorithm change, this time targeting the location-specific search results.

And, yes, this one was also named after an animal. We would like to introduce you to “Pigeon!” (We’re not in charge of the names here. Promise.)

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