Blogs About: ehealth

In Case You Missed Them – Here’s our Best of the Best

Every month Geonetric distributes Webinars and eNewsletter articles on timely topics in eHealth. And if you’re like me, your to-do list just doesn’t allow you to catch as many Webinars and read as many articles as you want.

That’s why we’ve compiled our “Best of 2009” – a list of the top-attended and top-downloaded Webinars and articles from 2009. The Webinars are available for you to listen to in your downtime… maybe this week while the office is half-empty, you can ... Read More >>

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Healthcare Marketers Deserve a Seat at the Table.

Some years ago, during a seminar that I was giving to a group of senior hospital marketing executives, I was approached by a Marketing Vice President for a hospital in New England. She told me that her life’s goal was to have her department viewed as a profit center for the hospital rather than a cost center. She was attending the seminar because she believed that the Internet was going to be the way to get there.

There isn’t anything magical ... Read More >>

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Could Healthcare Assemble a Twelpforce?

Customer service in healthcare is challenging.  The difficulty comes from hospitals in general being a complex system.  There are a lot of disconnected entities that need to work together in order to get something accomplished.  But when there are problems, it’s often tough to determine where the actual issue is hiding, let alone find someone who can sort it out and make it right.

Look at a typical surgery, for example.  In addition to the surgeons, who are likely not employed ... Read More >>

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Give Your Web Site a Social Life!

It is no secret that Web sites such as Facebook and Twitter are changing the way we communicate online. Rather than relying on email, we now spend time finding friends on Facebook and typing message we can squeeze into 140 characters on Twitter. Communications are changing, which opens up a new set of avenues for you to reach your visitors.

Integrating social media into your Web site’s design is an integral part of making the delicate dance of site visitor relations work. If you want ... Read More >>

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How is the Economy Impacting Your Online Efforts?

We’ve recently launched our new survey – eHealth Insights.  In past years, Geonetric has run a huge annual survey for collecting data from online professionals in the healthcare industry.  Unfortunately, with the industry changing as fast as it does, our insights began to feel dated before we got our results out the door.

eHealth Insights surveys are very short (less than 5 minutes to complete). We will conduct them several times throughout the year so we can hit topical items and get actionable information ... Read More >>

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Observations from the HIMSS e-Health SIG Panel Discussion on Health 2.0

At HIMSS, I had the opportunity to co-host a panel discussion on Health 2.0 as a co-chair of the e-Health Special Interest Group. We were blessed with an incredible panel:

Khaled Hassounah, MedHelp (http://www.medhelp.org/) Matthew Holt, (http://www.health2con.com/) and (http://www.thehealthcareblog.com/) Julie Murchinson, (http://www.health2accelerator.org) and Jane Sarasohn-Kahn, THINK-Health (http://www.think-health.com/)

And an incredible group of attendees, leading to some truly fascinating discussion. What follows is a short summary of what I heard in that discussion.

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What is an Empowered Health Consumer, Anyway?

By Ben Dillon, Vice President & eHealth Evangelist

So much of what is done in the eHealth space has a fuzzy value proposition attached to it. One of the recurring themes that I hear for healthcare providers and many healthcare vendors is that they are trying to empower health consumers (or patients). It’s a theme that’s receiving attention from a great many sources – the government, insurers and employers.

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My eHealth – Hot Health Trends for 2009

By Anne Ohrt, HR & Event Coordinator

Redbook has been magically appearing in my home mailbox over the past year.  I don’t usually have much time to read non-work related material but on a recent flight home from Las Vegas, where I had the opportunity to attend the Customer Based Marketing for Healthcare Strategists conference, I was afforded some quality magazine time. 

In the January 09 issue, Redbook identified the Hottest Health Trends for 09. Number seven on their hot list was ... Read More >>

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PHR Webinar Hosted By The HIMSS eHealth SIG

By Ben Dillon, Vice President & eHealth Evangelist

I recently had the pleasure of seeing a demonstration of Google Health at a meeting that I was attending. Aside from some issues with the demonstration of connecting the account to a PHR at Beth Israel Deaconess (live demos are dangerous!), I was impressed at the progress that Google has made with their platform.

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PHRs – Interest but no action

By Ben Dillon, Vice President & eHealth Evangelist

The ideas are almost there…almost. We can just about taste it, but refuse to take a bite.

I’m talking about online Personal Health Records (PHRs). A new report from Manhattan Research quantifies what we’ve suspected – there is a huge gap between interest and adoption.

How big? 90 percent. 63 million people.

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