Everyone wants to keep their Web sites moving ahead, but a complete overhaul is usually out of the question (and budget)! That’s why our Q1 Webinar series shows you how to institute a redesign or move into patient portals by building on the investments you’ve already made in your online presence.
It’s not only the topic that has us excited for the upcoming Webinar series – it’s the presenters too! We enjoy presenting with clients and we have an impressive lineup ... Read More >>
Every month Geonetric distributes Webinars and eNewsletter articles on timely topics in eHealth. And if you’re like me, your to-do list just doesn’t allow you to catch as many Webinars and read as many articles as you want.
That’s why we’ve compiled our “Best of 2009” – a list of the top-attended and top-downloaded Webinars and articles from 2009. The Webinars are available for you to listen to in your downtime… maybe this week while the office is half-empty, you can ... Read More >>
Our Webinar on Tuesday – Create Powerful Allies: Stakeholder Management and the Web was a success and it’s always interesting to talk about the challenges hospital marketing professionals face and how to overcome them. Even though the Web is your priority, it seems like everything else is too. Let’s say your goal in December was to implement an online campaign to drive service line volume and you actually spend the majority of your time putting out these December fires…
It makes ... Read More >>
Geonetric’s free monthly Webinars are for you and it is important to us that what we present is valuable to you. As we plan our editorial calendar for 2010, we need your input.
Are you tired of hearing about social media, Web strategy and meaningful use, or are these topics really hitting home? Do you want to hear more case studies and best practices? Or do you like hearing our insight on where the future of eHealth is going?
What information do ... Read More >>
Forget site traffic, Facebook friends, and Twitter followers. They don’t matter.
Not by themselves, at any rate.
Do you think your CEO cares about how many people came to your Web site? Does your Board of Directors care how many times you were retweeted?
The answer is no. Not, that is, unless you can translate that into something that keeps them up at night. What did visitors DO when they got to your site and how did that translate into patients walking in ... Read More >>
Every month we conduct GeoLabs, exclusive Webinars for Geonetric clients. GeoLabs provides an opportunity for our in-house or client experts to present relevant and timely topics and gives clients a chance to collaborate and share stories. This month’s GeoLab, “Breaking Internal Barriers to Social Media,” was presented by Elizabeth Scott, President of Raven New Media and Marketing and former Associate Vice President of Marketing and eBusiness for Norton Healthcare, along with Geonetric’s Senior Content Strategist, Michelle LeCompte.
There are several barriers marketing teams ... Read More >>
Last week I presented a Webinar on the future role of Patient Portals. There’s no question that many leading healthcare organizations are implementing portals – doing so helps build relationships with consumers and builds loyalty to the organization. But, as I discussed in the Webinar, there are a lot of questions surrounding how to move from your current Web site to a portal and what it takes to implement an effective portal.
I’ve received a lot of requests from people who ... Read More >>
I’ve heard from several people as I prepare for this week’s Webinar “Building Real Relationships: Creating a Strategy for Your Social Media Efforts”, that I’m on the wrong path. “You shouldn’t create strategies for a particular social network site,” intoned one co-worker, “strategies are for audiences.”
Of course, I understand this is the case, but I’m always fearful that once something is relegated to being “tactical” with little or no out-of-pocket cost to get started, it leads organizations to dive in ... Read More >>
I’ve spent a lot of time recently looking at how hospitals typically evaluate online solutions partners when I bumped into a blog post from Brett Trout, a lawyer pal of mine who is pondering the same question for his industry.
The question addresses the different types of business relationships we might have when purchasing products or services. For some purchases, the seller is a peddler — it’s a feature purchase and is driven by convenience elements like location of the vendor or ... Read More >>
As hospitals are cutting costs, online programs are faring well in some organizations and quickly find themselves on the chopping block in others. While the financial situation at each individual institution is clearly a factor, we often see – through the magic of hindsight – which online service groups laid the groundwork to secure their position in the long-term.
To proactively secure the position of your Web resources, it’s important to first understand why Web departments get cut:
Your executives never really ... Read More >>
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