Social media is about more than being social, it’s about building a community, and often around areas of related interest.When it’s your real-world community you’re trying to engage, social media provides an excellent set of tools.
I recently had the privilege of participating in a discussion panel with Mike McCamon, chief community officer for Water.org, a non-profit organization that provides safe drinking water in third world countries. When Mike talks about engaging his communities, he groups his goals into three ... Read More >>
Hospitals and health systems are continually looking for ways to make their websites more engaging. I’ve been talking with Web managers over the past few months through our Ask Ben consultations and the goal of creating a more engaging site is the most recurrent theme. Why?
Online consumers have always been fickle, but their attention span is shrinking. According to an annual report into Web habits by Jakob Nielsen, “users want simply to reach a site quickly, complete a task and ... Read More >>
Consumers are demanding a more active role in making healthcare choices. This is one of the most significant changes taking place in the industry and one we’ve talked about extensively via our webinars, whitepapers and articles. However, consumers aren’t the only constituents that hospitals must target to develop business. Hospitals are placing renewed focus on improving physician relations and physician sales.
While the relationship between physicians and hospitals are often complex and occasionally strained, the fact is: for a hospital to ... Read More >>
Over the past month, I’ve been talking with many hospitals and health systems about their online goals (through our Ask Ben consultations) and have consistently been asked about ways to use the Web to promote a service or center of excellence. It’s exciting to see many organizations are interested in promoting the specific initiatives that bring patients in the door.
Using the internet to successfully grow your service line can be a challenge. As a result, we’re dedicating this month’s Webinar ... Read More >>
January 12, 2010 – 9:02 am
Everyone wants to keep their Web sites moving ahead, but a complete overhaul is usually out of the question (and budget)! That’s why our Q1 Webinar series shows you how to institute a redesign or move into patient portals by building on the investments you’ve already made in your online presence.
It’s not only the topic that has us excited for the upcoming Webinar series – it’s the presenters too! We enjoy presenting with clients and we have an impressive lineup ... Read More >>
December 30, 2009 – 11:00 am
Every month Geonetric distributes Webinars and eNewsletter articles on timely topics in eHealth. And if you’re like me, your to-do list just doesn’t allow you to catch as many Webinars and read as many articles as you want.
That’s why we’ve compiled our “Best of 2009” – a list of the top-attended and top-downloaded Webinars and articles from 2009. The Webinars are available for you to listen to in your downtime… maybe this week while the office is half-empty, you can ... Read More >>
December 18, 2009 – 8:28 am
Our Webinar on Tuesday – Create Powerful Allies: Stakeholder Management and the Web was a success and it’s always interesting to talk about the challenges hospital marketing professionals face and how to overcome them. Even though the Web is your priority, it seems like everything else is too. Let’s say your goal in December was to implement an online campaign to drive service line volume and you actually spend the majority of your time putting out these December fires…
It makes ... Read More >>
November 19, 2009 – 12:44 pm
Geonetric’s free monthly Webinars are for you and it is important to us that what we present is valuable to you. As we plan our editorial calendar for 2010, we need your input.
Are you tired of hearing about social media, Web strategy and meaningful use, or are these topics really hitting home? Do you want to hear more case studies and best practices? Or do you like hearing our insight on where the future of eHealth is going?
What information do ... Read More >>
November 17, 2009 – 1:10 pm
Forget site traffic, Facebook friends, and Twitter followers. They don’t matter.
Not by themselves, at any rate.
Do you think your CEO cares about how many people came to your Web site? Does your Board of Directors care how many times you were retweeted?
The answer is no. Not, that is, unless you can translate that into something that keeps them up at night. What did visitors DO when they got to your site and how did that translate into patients walking in ... Read More >>
October 22, 2009 – 1:53 pm
Every month we conduct GeoLabs, exclusive Webinars for Geonetric clients. GeoLabs provides an opportunity for our in-house or client experts to present relevant and timely topics and gives clients a chance to collaborate and share stories. This month’s GeoLab, “Breaking Internal Barriers to Social Media,” was presented by Elizabeth Scott, President of Raven New Media and Marketing and former Associate Vice President of Marketing and eBusiness for Norton Healthcare, along with Geonetric’s Senior Content Strategist, Michelle LeCompte.
There are several barriers marketing teams ... Read More >>
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