How many searchers?

I saw the following juxtaposition in back-to-back articles in the SHSMD e-Connect enewsletter last week:

Striking jump in consumers seeking health care information

Number of “cyberchondriacs” has plateaued or declined

Don’t you just love statistics?

Of course, they’re both good studies, with the difference in conclusions coming from the fact that they look at different time periods.

It seems that after years of dramatic growth in American’s searching for health information online, we’ve reached the saturation point.  Not surprising as growth in the number of internet connected users has slowed.  Still, this amounts to between 122 and 160 million American’s searching for health information each year.

I think that’s enough for now!

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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