HSI – Beyond Blogging

Shel Holtz is always full of insights on movement in the social media space.  Social media is much more than simply blogs, but is increasingly social networks, content networks, link sharing, etc.  This isn’t news, but he does present a segmentation model mapping people’s behavior to the types of tools out there and users level of interaction and participation in those tools (not clear, but this framework may actually come from Forrester, he uses their tools apparently in applying the model).

  • Creators – blogs, podcasts, wikis…
  • Critics – blog comments, reviews
  • Collectors – tags, feeds, voting
  • Joiners- social networks
  • Spectators – read, watch listen
  • Inactives

It comes down to understanding where our target audiences live.  Reaching out to bloggers is great.  Unfortunately, if your audience is on social networks rather than blogs, then it won’t work.

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

2 thoughts on “HSI – Beyond Blogging

  1. I had a chance to chat with Shel at lunch. The grouping of tools that he used in his presentation is his own, based on an amalgamation of such assessments. The psychographic segmentation that I mentioned above comes from Forrester.

  2. Pingback: HSI – Closing Thoughts « Geovoices: A Geonetric blog

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