Newspaper Web guru Rob Curley presented his thoughts on the evolution of the Web from where he’s sitting. He’s now with the Las Vegas Sun. True, the world of the traditional printed newspaper is under assault, but they’ve taken an eyes-open overhaul of both their print and online editions.
* They’ve retooled their paper for those who really enjoy reading a printed paper. It’s impacted everything: design, approach to reporting, newsroom organization, and business model
* They’re breaking out of a strictly big-mothership site approach to the web. You need to be of the Web, not simply on the Web. This means that you’re serving things out in small chunks that people can consume in a variety of ways. More importantly, it means that you’re monitoring various conversations online and participating in those conversations, even though they don’t appear on your site.
* The Sun makes a huge committment to “evergreen content” – items that they build once but have a long useful life. They’re worth checking out:
So it’s a view from an industry making changes with a tidalwave of ideas coming at us through the presentation. A great way to get our creative juices flowing on the first day of the show.