HSI – Newspapers, Healthcare and Schools …

Newspaper Web guru Rob Curley presented his thoughts on the evolution of the Web from where he’s sitting.  He’s now with the Las Vegas Sun.  True, the world of the traditional printed newspaper is under assault, but they’ve taken an eyes-open overhaul of both their print and online editions.

* They’ve retooled their paper for those who really enjoy reading a printed paper.  It’s impacted everything: design, approach to reporting, newsroom organization, and business model

* They’re breaking out of a strictly big-mothership site approach to the web.  You need to be of the Web, not simply on the Web.  This means that you’re serving things out in small chunks that people can consume in a variety of ways.  More importantly, it means that you’re monitoring various conversations online and participating in those conversations, even though they don’t appear on your site.

* The Sun makes a huge committment to “evergreen content” – items that they build once but have a long useful life.  They’re worth checking out:

Interactive history of the Vegas strip
An interactive map of pain-killer consumption over time
They track flight delays to vegas and have pulled it together in a very visual way

So it’s a view from an industry making changes with a tidalwave of ideas coming at us through the presentation.  A great way to get our creative juices flowing on the first day of the show.

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This entry was posted in Consumer Expectations, Industry Trends by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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