Patients taking charge

Fascinating piece in BusinessWeek this week discussing how Health 2.0 sites (particularly PatientsLikeMe.com) are trying to change the healthcare game.The magazine titles the article “Can patients cure health care?” but they’ve opted for the less aggressive “Health 2.0: Patients as Partners” title online.

I’ve played with PatientsLikeMe in the past and talked about it in presentations and Webinars.Given our paranoia about the privacy of medical information within the industry I am forever surprised just how open health consumers are sometimes willing to be with that same information.

The article includes some background on the site and includes some interesting experiments going on there that the casual visitor would never find.For example, a group of 250 ALS (also known as Lou Gehrig’s disease) patients ran an informal clinical trial.It truly turns our current system on its head!

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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