Searching for a little more depth

One of the biggest challenges in our webinars is how to draw the box around what to talk about.  Few topics that are worth doing can get comprehensive coverage in a one-hour session.  The decision comes down to presenting the breadth of a topic without going too deeply into any one aspect or taking a much narrower slice of a topic and getting more detailed.

Never satisfied, we’re trying to get the best of both worlds with a series of related webinars on search.  January will cover SEO – organic search engine optimization, February will extend that discussion into Search Engine Marketing – paid online marketing opportunities to drive site traffic.

Our final installation of the series will cover findability – search in all of its forms within your site to get site visitors connected to relevant content as quickly and efficiently as possible to drive visitors to action.

It’s going to be a great series full of immediately useful tools and techniques for increasing the value of your online investments.  I hope you’ll join us.

If you can’t make this Webinar – don’t worry! We record all of our live broadcasts so that you can replay them at your own convenience. All recordings are available on our Web site 48 hours after the original event. You can access any recorded webinars using your account.

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This entry was posted in Best Practices, Industry Trends by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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