SEO Webinar Followup Discussion

We had a great Webinar presentation yesterday on organic SEO (Search Engine Optimization), but we ran a little long and didn’t have time to answer several questions that were submitted.  We’re following up with the people who submitted them, but if one person asks a question, odds are good that several others would like to know the answer.

Q: What is considered a good bounce rate perspective and at what point should a bounce rate be a cause for concern?
A good rule of thumb:

  • A bounce rate below 20% is considered excellent
  • 20-30% is pretty typical
  • >30% is cause for greater investigation

Q: How do you find out the Pagerank for your site?

  • Pagerank is assigned page by page, not for sites as a whole.  Google doesn’t share the actual value, but there are some tools that can make educated guesses.  We like  Have a look at their Firefox toolbar.

Q: What’s with the beeping?

  • It’s an option on the phone service that we’re using and it was turned on by accident.  My apologies, I know it was annoying.  The good news is that we’re changing the platform for our Webinar events, including a new process for registration and some new toys to add interactivity to our events.  Keep your eyes open for details!

Thanks to all of you who joined us for the Webinar and remember that our February Webinar will be on Search Engine Marketing — paid search placement and other paid online advertising strategies.

If you can’t make this Webinar – don’t worry! We record all of our live broadcasts so that you can replay them at your own convenience. All recordings are available on our Web site 48 hours after the original event. You can access any recorded webinars using your account.

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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