Layoffs. Hiring freezes. Budget cuts.

You can’t turn on the nightly news without being inundated with the latest economic woes. And there’s no question, it’s bad out there. We talk to healthcare marketers every day that have to do more with fewer resources.

And do you know what we tell them? You can.

That’s the thought process that went into developing this quarter’s Webinar series. We’ll tackle some of the tough topics marketers in the healthcare industry are dealing with – from announcing layoffs to justifying the Web’s value to internal stakeholders. In the process, we’ll show you how to use the Web as a valuable, cost-effective marketing tool, providing guidance for surviving-and thriving-in times like these.

If you’re a healthcare marketer and find yourself having tough conversations with patients, potential patients, the community, or internal stakeholders, we hope you’ll tune in and learn some tips to help you make the most of tough situations.

• Use the Web to Communicate During Times of Change and Challenge
  April 30, 2009, 2:00 p.m. CST
• Prove Your Web site’s Value in a Tight Economy
  May 21, 2009, 2:00 p.m. CST
• Write an RFP That Delivers ROI
  June 18, 2009, 2:00 p.m. CST