Geonetric’s Second Quarter Webinar Series: The guidance you need right now.

Layoffs. Hiring freezes. Budget cuts.

You can’t turn on the nightly news without being inundated with the latest economic woes. And there’s no question, it’s bad out there. We talk to healthcare marketers every day that have to do more with fewer resources.

And do you know what we tell them? You can.

That’s the thought process that went into developing this quarter’s Webinar series. We’ll tackle some of the tough topics marketers in the healthcare industry are dealing with – from announcing layoffs to justifying the Web’s value to internal stakeholders. In the process, we’ll show you how to use the Web as a valuable, cost-effective marketing tool, providing guidance for surviving-and thriving-in times like these.

If you’re a healthcare marketer and find yourself having tough conversations with patients, potential patients, the community, or internal stakeholders, we hope you’ll tune in and learn some tips to help you make the most of tough situations.

  • Use the Web to Communicate During Times of Change and Challenge
    April 30, 2009, 2:00 p.m. CST
  • Prove Your Web site’s Value in a Tight Economy
    May 21, 2009, 2:00 p.m. CST
  • Write an RFP That Delivers ROI
    June 18, 2009, 2:00 p.m. CST
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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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