Social media is here, where’s your plan?

So I’ve been twittering. That’s right, I’m on the bandwagon. Once you start crafting your thoughts in 140-character bites, it’s hard to stop. As I sat down to write this blog post, I couldn’t help but think about the differences between blogging and twittering.

Of course they are both forms of social media. But they serve drastically different functions.

Blogs used to be an outlet for organizations to communicate everything-they’ve been used for both deliberate communications, like convincing patients of the success of a certain service line, as well as instant communications of critical information.

But what we’re seeing now is a split in the communications pattern. Blogs are being used for more strategic, thought-out messages, while Twitter is the go-to channel for rapid fire communication. And working together, these outlets become a combined voice for the organization that serves different needs-and often different audiences.

Social media is everywhere. And it’s gaining in popularity. As Linda and Ben discuss in their eNewsletter articles this month, even crisis communications plans need to be revised in order to consider different social media outlets.

Which makes me wonder, how is your organization establishing and supporting your multiple communications channels? How has social media changed your approach?

PS: If you want to follow the random musings of an energetic CEO, look me up: twitter.com/ericengelmann.

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This entry was posted in Best Practices, Industry Trends by Eric Engelmann. Bookmark the permalink.
Eric Engelmann

About Eric Engelmann

Eric gets people excited. About healthcare. About technology. About Geonetric. It only takes a few moments of being in his presence to feel his passion and see his vision. A healthcare reform junkie, Eric can usually be found uncovering new ways to show healthcare executives how to leverage technology investments and develop patient portals that will improve care delivery. After earning his bachelor’s degree in business administration from the University of Iowa, he began his career in technology, founding Geonetric and never looking back. Through his leadership, Geonetric continuously receives honors and recognitions, including being named a Best Place to Work by Modern Healthcare, Software Company of the Year by the Technology Association of Iowa, and an Inc. 5000 Fastest Growing Company for five years running. When he’s not sharing his vision for the future of healthcare or accepting awards on behalf of his company, he can be found having lunch with his daughter at a local elementary school or donning lederhosen and entertaining his team at the Annual Engelmann Oktoberfest.

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