We’ve recently launched our new survey – eHealth Insights. In past years, Geonetric has run a huge annual survey for collecting data from online professionals in the healthcare industry. Unfortunately, with the industry changing as fast as it does, our insights began to feel dated before we got our results out the door.
eHealth Insights surveys are very short (less than 5 minutes to complete). We will conduct them several times throughout the year so we can hit topical items and get actionable information into your hands quickly.
How do things look so far?
Our preliminary results show that respondents are dealing with the economy fairly well. While some organizations are seeing declining revenues and profitability, nearly as many are seeing growth in these areas. Nevertheless, there is caution with conservative staffing and overall marketing investment levels.
Fortunately, investment in the Web and social networking is booming despite the overall cautious landscape. Apparently, when the going gets tough, tough healthcare organizations are investing online!