How is the Economy Impacting Your Online Efforts?

We’ve recently launched our new survey – eHealth Insights.  In past years, Geonetric has run a huge annual survey for collecting data from online professionals in the healthcare industry.  Unfortunately, with the industry changing as fast as it does, our insights began to feel dated before we got our results out the door.

eHealth Insights surveys are very short (less than 5 minutes to complete). We will conduct them several times throughout the year so we can hit topical items and get actionable information into your hands quickly.

How do things look so far?

Our preliminary results show that respondents are dealing with the economy fairly well.  While some organizations are seeing declining revenues and profitability, nearly as many are seeing growth in these areas.  Nevertheless, there is caution with conservative staffing and overall marketing investment levels.

Fortunately, investment in the Web and social networking is booming despite the overall cautious landscape.  Apparently, when the going gets tough, tough healthcare organizations are investing online!

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This entry was posted in Industry Trends, Transparency, Value by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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