Proving the Value

As hospitals are cutting costs, online programs are faring well in some organizations and quickly find themselves on the chopping block in others.  While the financial situation at each individual institution is clearly a factor, we often see – through the magic of hindsight – which online service groups laid the groundwork to secure their position in the long-term.

To proactively secure the position of your Web resources, it’s important to first understand why Web departments get cut:

  • Your executives never really saw (or believed) the value you delivered
  • Your online efforts were not connected to the organization’s key strategic initiatives
  • Compared to a clinical service, anything marketing related feels optional

Although in many organizations, cuts are presented as “across the board,” this is often not truly the case and key functions and initiatives are, in actuality, not feeling the pain in the same way.  Don’t let that be your cop-out answer!

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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