As hospitals are cutting costs, online programs are faring well in some organizations and quickly find themselves on the chopping block in others.  While the financial situation at each individual institution is clearly a factor, we often see – through the magic of hindsight – which online service groups laid the groundwork to secure their position in the long-term.

To proactively secure the position of your Web resources, it’s important to first understand why Web departments get cut:

• Your executives never really saw (or believed) the value you delivered
• Your online efforts were not connected to the organization’s key strategic initiatives
• Compared to a clinical service, anything marketing related feels optional

Although in many organizations, cuts are presented as “across the board,” this is often not truly the case and key functions and initiatives are, in actuality, not feeling the pain in the same way.  Don’t let that be your cop-out answer!