Transparency is Hard When the News Isn’t Good

Hospitals have been embracing transparency initiatives over the past few years, but those who have been most enthusiastic generally have a good quality story to tell.  What happens if you don’t have that stellar story?  What if, truth be told, the story is flat-out bad.

In that case, transparency takes some serious nerve.

And with that in mind, I got a great laugh out of this “article” on hospital transparency.

If more organizations could be this blunt about their issues, I think we’d quickly raise the bar on quality issues overall.


Ficticious ad takes transparency into uncharted territory.

What do you think?

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This entry was posted in Industry Trends, Transparency by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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