Changing the World of Communications

Every now and then, I have one of those days and frustration is at the center of it. Often, that frustration is due to the pace of change in the communications industry.

“But wait,” you say, “the Internet is moving so fast that we can barely keep up! For goodness sakes, we’re on Web X.0 now!”

Somewhere, someone has moved on to that. Amongst mainstream organizations (and particularly in healthcare), however, we’re still nibbling at the edges of the Web, social media, etc. We’re using some of the tools, but few have really embraced the changes that underlie this.

I am usually unable to express my frustrations with this coherently. I can’t get across why this driving me up the wall… why this matters so much.

Brian Solis has put out the best execution of the rant that I’ve always wanted to pull together in his post The State of PR, Marketing, and Communications: You are the Future. It’s a true rant and painfully long as a blog post, but it’s well worth reading. The focus is slanted a tad toward the PR side of the house, but the lessons here are good ones for us to take to heart.

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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