Report Available: How Hospitals are Weathering the Economic Downturn

Healthcare organizations have been pinched by the economy in ways that they’ve not experienced in decades. Shrinking service margins are causing overall caution in new investments in both marketing and information technology (I.T.). Despite this caution, spending on online communications channels continues to grow.

These are the findings from our first eHealth Insights survey. The full report is now available, “Proceeding with Caution: How Hospitals are Weathering the Economic Downturn”.

And keep your eyes open for our next eHealth Insights Survey on patient portals.

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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