Healthcare organizations have been pinched by the economy in ways that they’ve not experienced in decades. Shrinking service margins are causing overall caution in new investments in both marketing and information technology (I.T.). Despite this caution, spending on online communications channels continues to grow.
These are the findings from our first eHealth Insights survey. The full report is now available, “Proceeding with Caution: How Hospitals are Weathering the Economic Downturn”.
And keep your eyes open for our next eHealth Insights Survey on patient portals.