A Big Impact in a Short Time

A Big Impact in a Short TimeThe day a client’s new site goes live is obviously exciting. But for most of us at Geonetric, what’s really exciting comes in the weeks after go-live.

After the dust settles and the excitement dies down, we provide our clients a post launch report. In other words— tangible results they can take to their stakeholders and show the value the new site is providing.

We were just reviewing the launch report for one of our latest success stories and let’s just say –the first two weeks were pretty impressive.

  • Overall home page traffic increased nearly 50 percent.
  • Keyword rankings improved dramatically. Of seven key search terms, one ranked #1 on Google before launch.  Post-launch, four are ranked #1 and one is ranked #3 on Google, and the others are climbing.  There was also significant improvement in Yahoo rankings.
  • New functionality is proving its value. Online transactions and submissions showed results from day one and within two weeks 130 job applications were received, 86 calendar registrations were submitted, and 70 cheer cards were sent.  All new features that weren’t available on their old site.

All this in the first two weeks?!

What can we say? When we get our product and our brains working on a Web project clients see results immediately.

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This entry was posted in ROI, Search/SEO/PPC, Site Launch by Linda Barnes. Bookmark the permalink.
Linda Barnes

About Linda Barnes

Don’t let Linda’s green belt in Lean Six Sigma or master’s degree in marketing and finance from Northwestern University's Kellogg Graduate School of Management intimidate you. This driven marketing executive brings her high standards for quality to every marketing campaign and branding initiative she manages. But she’s also a people person and values creativity. It’s this unique combination that makes her the perfect person to manage Geonetric’s business development efforts, pushing her team to find new ways to tell Geonetric’s story while still remaining focused on results. With more than 20 years of experience in marketing, communications, sales, strategic planning, and project management, Linda knows a thing or two about developing and executing integrated marketing strategies. Between traveling the country sharing Geonetric’s vision and approving marketing campaign ideas, Linda can be found assembling care packages for her two away-at-college sons and finding new and inventive ways to remodel their old rooms. Tea in the sitting room, anyone?

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