Online & Offline Marketing Strategy

Ben Dillon, Vice President & eHealth EvangelistNo doubt about it, hospitals are getting much more aggressive about their marketing, both online and offline. From utilizing campaign tracking, vanity URLs and microsites to social media, healthcare organizations are looking for ways to make their online resources effectively tie in with their traditional marketing efforts.

This topic was the focus of Ben Dillon’s article in the latest issue of eHealthcare Strategy & Trends.  Ben writes about the evolution of online healthcare marketing strategies as they are applied to offline or traditional marketing efforts. He also interviews a variety of clients, quoting their opinions about how online efforts have changed how they work.

To learn more about the transitions healthcare marketing strategy has taken, the benefits of integrating online efforts into your marketing initiatives, and how social media is changing the evolution as we speak, take a look at the most recent issue of eHealthcare Strategy & Trends.

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Heather Stanley

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.

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