No doubt about it, hospitals are getting much more aggressive about their marketing, both online and offline. From utilizing campaign tracking, vanity URLs and microsites to social media, healthcare organizations are looking for ways to make their online resources effectively tie in with their traditional marketing efforts.
This topic was the focus of Ben Dillon’s article in the latest issue of eHealthcare Strategy & Trends. Ben writes about the evolution of online healthcare marketing strategies as they are applied to offline or traditional marketing efforts. He also interviews a variety of clients, quoting their opinions about how online efforts have changed how they work.
To learn more about the transitions healthcare marketing strategy has taken, the benefits of integrating online efforts into your marketing initiatives, and how social media is changing the evolution as we speak, take a look at the most recent issue of eHealthcare Strategy & Trends.