Sidewiki Says What?

Sidewiki Says What?For those of you unsure of what to do with Sidewiki, the new Google tool for leaving comments for other Sidewiki users on any page on the Internet, the EyeOnFDA blog has a great piece coming out of the pharmaceutical industry.

The post, A Pharmaceutical Webmaster Takes Action on Sidewiki, includes instructions on inserting a webmaster entry into Sidewiki which appears above any other Sidewiki entries.

The rules for Pharma companies are a little different than those for hospitals, but the AstraZeneca example in the post includes several pieces:

  • A disclaimer
  • Expectations that no one from AZ will be responding to Sidewiki comments
  • Links to more productive places to send feedback (contact us and Twitter)
  • Company description
  • Links to landing pages for key audiences (investors, journalists, job seekers)

So how are you approaching Sidewiki?  Has anyone seen hospitals taking this approach?

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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