Eight Days of Christmas – Stakeholder Style

Eight Days of Christmas – Stakeholder StyleOur Webinar on Tuesday – Create Powerful Allies: Stakeholder Management and the Web was a success and it’s always interesting to talk about the challenges hospital marketing professionals face and how to overcome them.  Even though the Web is your priority, it seems like everything else is too.  Let’s say your goal in December was to implement an online campaign to drive service line volume and you actually spend the majority of your time putting out these December fires…

It makes me think of that old song – the 12 days of Christmas, but I’m Jewish, so I only came up with 8…

On the 8th of December, my organization gave to me:

  1. One day to design and print the company Christmas cards – not to mention the time spent running around for signatures…
  2. Two days to organize and promote Santa Claus greeting the public in the new Women’s Center
  3. Three hours to make the holiday party invitations – and develop a menu that’s not like last years
  4. Four days to organize the Secret Santa gift exchange and get participants – but get no gifts myself when it’s all said and done
  5. Five days to get print and television media coverage for the toy drive at the Pediatrics Center
  6. Six hours to write the CEO’s “Happy Holidays” message in the December company newsletter….  Including time to get it approved by his secretary!
  7. Seven hours to assemble and decorate a 20 foot tree because the Board of Directors is making a surprise stop
  8. Eight days to recruit volunteers and teach them five Christmas Carols to sing to the  500 patients expected to be here on Christmas Eve

And then your boss wonders why you didn’t get to that online service line campaign this month…

But seriously. We all know managing stakeholders is tough – some of it comes from the fact they have different priorities than you… and sometime it’s because you have trouble communicating the value of your online initiatives.

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This entry was posted in Best Practices, eHealth, Marketing by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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