Getting Real About Redesign

Getting Real About RedesignI talk a lot.  In fact, talking about how healthcare organizations can make the most of online technologies is what I do for a living.  I can (and do) talk all day about models and strategy and processes.

While people love to hear me talk (you all do, don’t you?), I understand my own limitations.  I can talk conceptual models all day – but what I miss are the real stories of working with administration, for example, how to get people in your organization to take on the management of classes on your site or to review content before a go-live.

If you want to hear from people in healthcare organizations like yours sharing war stories and battle scars earned in recent site redesigns, you’ve come to the right place. Our 2010 Webinar series launches with these stories.

Joining me today during our Webinar, “Keeping it Fresh: A Redesign Roundtable,” are Philip Stanley, Webmaster at Asante Health System in Oregon; Joshua Snow, Web Center Manager for Abington Health in Pennsylvania; and Marcus Gordon, Strategic Marketing Manager at Southern Regional Health System in Georgia.

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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