Promises Kept: Dean’s Site Delivers

Promises Kept: Dean’s Site DeliversFive months ago, Geonetric began working with Dean to create their new Web presence.

Like most organizations faced with choosing a new online partner, Dean was wary about vendor promises versus their ability to deliver. Because all vendors make promises in the sales process, right?

But could Geonetric really meet Dean’s deadlines? Stick to the budget? Deliver a “Wow!” user experience? Deliver software that was powerful but flexible enough to meet the needs of the clinics and doctors as well as the health plan? Configure the provider database so Dean could manage it centrally but display the right doctors for the right clinics and the right networks…and meet NCQA requirements?

Since I’m often the one making the promises during the sales process, I’m happy to report that Geonetric absolutely delivered on our commitments. Dean’s new site launched today – right on schedule. The site is a huge win from a user experience perspective – a unified brand identity, easier to use site structure, and engaging calls to action. Now, the online experience for customers and plan members matches the exceptional experience they’re accustomed to receiving – and clearly supports Dean’s goal of being the top provider in the state.

Maybe most impressive is how their new site meets the needs of Dean Health Plan as well as the Dean Clinics and doctors. Our powerful FlexFilter technology allows us to present providers in multiple ways. For the clinics, it’s based on criteria such as location, specialty, gender, or if a particular doctor is accepting new patients; for the health plan, it’s first narrowed down by a member’s plan type.

Dean also gives our project management process rave reviews for guiding them through the process, providing the structure to keep the project on time and budget, and stepping in with extra support when they needed it.

We’re always proud to add new members to the Geonetric community, and we congratulate Dean on their impressive new site.

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This entry was posted in Design, Site Launch by Linda Barnes. Bookmark the permalink.
Linda Barnes

About Linda Barnes

Don’t let Linda’s green belt in Lean Six Sigma or master’s degree in marketing and finance from Northwestern University's Kellogg Graduate School of Management intimidate you. This driven marketing executive brings her high standards for quality to every marketing campaign and branding initiative she manages. But she’s also a people person and values creativity. It’s this unique combination that makes her the perfect person to manage Geonetric’s business development efforts, pushing her team to find new ways to tell Geonetric’s story while still remaining focused on results. With more than 20 years of experience in marketing, communications, sales, strategic planning, and project management, Linda knows a thing or two about developing and executing integrated marketing strategies. Between traveling the country sharing Geonetric’s vision and approving marketing campaign ideas, Linda can be found assembling care packages for her two away-at-college sons and finding new and inventive ways to remodel their old rooms. Tea in the sitting room, anyone?

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