Houlihan’s and Healthcare – Everyone’s Jumping on the Social Media Wagon

Social Media ServicesI recently read a Fast Company article about how Houlihan’s is using social media to drive growth.

According to the article, Houlihan’s was tired of being outspent and outshouted by Applebee’s and Chili’s in mass media, so Houlihan’s decided to target millennials by creating a social-networking site, HQ, which is an invite-only brand community of 10,500 “Houlifans.” The site serves as a virtual comment card, and the feedback has allowed the company to rebrand itself and revamp its new tapas-style product line. In the Kansas City area, the first test site, profits grew at 12% compared to an industry decline of 1%.

That’s a pretty effective use of social media. And it’s appropriate for healthcare as well. Some of our clients are doing great work in various social media channels:

These are just a few examples of clients using social media to drive growth or build awareness. What great examples of social media have you seen?

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This entry was posted in Best Practices, Consumer Expectations, Health Reform, Industry Trends, Social Media by Eric Engelmann. Bookmark the permalink.
Eric Engelmann

About Eric Engelmann

Eric gets people excited. About healthcare. About technology. About Geonetric. It only takes a few moments of being in his presence to feel his passion and see his vision. A healthcare reform junkie, Eric can usually be found uncovering new ways to show healthcare executives how to leverage technology investments and develop patient portals that will improve care delivery. After earning his bachelor’s degree in business administration from the University of Iowa, he began his career in technology, founding Geonetric and never looking back. Through his leadership, Geonetric continuously receives honors and recognitions, including being named a Best Place to Work by Modern Healthcare, Software Company of the Year by the Technology Association of Iowa, and an Inc. 5000 Fastest Growing Company for five years running. When he’s not sharing his vision for the future of healthcare or accepting awards on behalf of his company, he can be found having lunch with his daughter at a local elementary school or donning lederhosen and entertaining his team at the Annual Engelmann Oktoberfest.

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